The 80+ million strong Millennial generation and the oldest of the Gen Z group just reaching adulthood have very different views on health, wellness, and insurance than older generations. This report defines two novel segments and includes their attitudes, beliefs, intentions, and opportunities to engage with them.
Optimistic but skeptical, this largest generation in the US has a whole different worldview compared to their elders. They expect instant personal service and flexible products. Some highlights of this group:
- Cause-oriented, they don’t expect Plans to support the community however they want to hear that they are
- Will favor not-for-profit enterprises
- Seek a high degree of features and price flexibility
The report is based on information from our main study in this area, Millennials and Health & Wellness, and new primary research that includes two novel segments, Recessionists and Expansionists. There is an in-depth understanding of how these two groups view health, healthcare, and health plans and what actions may be taken to affect their decision on what health plan to choose.
Table of Contents
- Executive Summary
- Recommendations
- Who Are The Millennials and Gen Z's?
- Current Coverage
- Overall Knowledge
- Wants, Needs, and Unmet Expectations
- Contacts, Info
Samples
LOADING...
