Superfood Powders Market Size, Share & Industry Trends Analysis Report By Product (Conventional and Organic), By Distribution Channel (Offline and Online), By Regional Outlook and Forecast, 2022 - 2028

The Global Superfood Powders Market size is expected to reach $9.4 billion by 2028, rising at a market growth of 7.1% CAGR during the forecast period.

Superfood is a catch-all phrase for a wide range of food types with exceptional nutritional value. Most urban residents now have drastically different lifestyles and eat quite different diets as a result of urbanization. Due to the great prevalence of dangerous snacks and simple affordability, many people have a lot of unhealthy diets, which has led to an increase in the prevalence of diabetes and obesity.



Consumers are increasingly selecting natural beauty products over conventional ones as they become more aware of the detrimental effects of synthetic cosmetics. Customers frequently purchase personal care items including Superfoods like avocado, turmeric, coconut oil, and honey. These motivated producers of personal care items to focus on creating all-natural skincare products with Super Food ingredients. One of the major trends that is expected to favorably affect the growth of the SuperFood powder market is the rising use of SuperFood components in cosmetic and personal care products.

SuperFood powders are created from nutrient-dense, fruit and vegetable sources that are high in antioxidants. These goods are designed to promote immunity and overall wellness. For instance, during the past several years, moringa's use in foods and beverages including green juices, teas, and salads has expanded due to its ability to detoxify the body. In addition to their nutritional value, people favor these items because they are viewed as "natural" foods. The minimal environmental impact of these products allays consumers' ethical worries.

Consumers are choosing healthier diets that contain functional foods with a variety of advantages due to the rising prevalence of diet-related disorders including obesity and diabetes. As a result, "SuperFood" items are becoming more and more popular all around the world, but especially in the United States, Canada, Germany, and France. Additionally, the introduction of new products in the SuperFood powders market is probably good news for the industry's future expansion.

COVID-19 Impact Analysis

COVID-19 has caused many people to pay close attention to their health. While other industries struggled with a lack of supply, the pandemic caused the food and beverage sector to experience an unheard-before boom. The sector for SuperFoods has also been boosted by the concurrent rise in customer interest in health and wellness products. To capture the largest possible part of the market, many brands and businesses in the food industry have started diversifying into new product categories like SuperFoods. Recent research shows that consumers have been gravitating toward food and drink options that provide functional advantages in recent years, but the COVID-19 pandemic has expedited the trend.

Market Growth Factors

Using superfoods can aid with weight loss.

The ideal wholefood supplement, Organic SuperFood contains 30% of daily recommended diet of fruits and vegetables to assist nourish the body. When combined with protein, it can effectively control hunger, boost satiety, and promote weight loss. Blend 1 serving of Healthy Chef Protein, 1 tablespoon of Healthy Chef Organic SuperFood, frozen berries, and coconut water to make a meal-replacement beverage. Organic SuperFood, which is high in prebiotics, supports a balanced gut flora and normal bowel movements. A quality protein supplement, like WPI, can help human Crohn's disease sufferers by reducing leaky gut and gut inflammation, so be sure to pair it with Healthy Chef Protein.

Superfoods Improve Immunological Response

A boost in antioxidants from Superfoods is quickly absorbed by the body and is particularly beneficial if immune system is weak. Depletion of immune cells, the body's inability to produce antibodies, and other immune-related issues can be brought on by a lack of high-quality nutrition. Every meal is an opportunity to nourish skin since healthy skin begins from the inside out. The SuperFood is packed with antioxidants, which are essential for firmness and elasticity as well as for enhancing skin's moisture and elasticity.

Market Restraining Factors

Cons Of Using Superfoods

SuperFoods are nutrient-rich, contain additives, and benefit human bodies in a variety of ways. SuperFoods may seem like a great option, but there are some drawbacks. This must be taken into consideration while evaluating dietary adjustments. First off, these meals are not a fast fix and are rich in nutrients. However, some people who make lifestyle adjustments discover that they love the advantages of health and energy enough that they don't want to return to their old eating habits.

Product Type Outlook

Based on product, the SuperFood powders market is bifurcated into Conventional and Organic. The conventional segment acquired the highest revenue share in the SuperFood powders market in 2021. It is because the product demand has been boosted by the introduction of goods with "superfruit" or "SuperFood" labels. The growing popularity of a healthy diet has increased demand for these tasty and nutrient-dense foods.

Distribution Channel Outlook

On the basis of distribution channel, the SuperFood powders market is classified into Online and Offline. The online segment registered a substantial revenue share in the SuperFood powders market in 2021. Due to the pandemic, the internet distribution channel has grown to be among the most significant distribution channels for producers, distributors, retailers, and customers.

Regional Outlook

Region-wise, the SuperFood powders market is analyzed across North America, Europe, Asia Pacific and LAMEA. The North America region garnered the highest revenue share in the SuperFood powders market in 2021. SuperFood powders have seen a surge in popularity among American consumers in recent years. The region's beverage industry's increased use of these SuperFood powders is projected to support market expansion. Functional foods and SuperFoods are common words for foods with healthful components, fortified products, and enriched items due to a rise in life expectancy and changing eating patterns.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Unilever PLC, Glanbia PLC, Nestle S.A. (Orgain Inc.), Suncore Foods, Inc., Sunfood Corporation, Navitas Organics, Windmill Health Products, LLC (Country Farms), Your Super, Inc., Nutrisure ltd. (Naturya), and Terrasoul Superfoods.

Scope of the Study

Market Segments Covered in the Report:

By Product

• Conventional
• Organic

By Distribution Channel

• Offline
• Online

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

• Unilever PLC
• Glanbia PLC
• Nestle S.A. (Orgain Inc.)
• Suncore Foods, Inc.
• Sunfood Corporation
• Navitas Organics
• Windmill Health Products, LLC (Country Farms)
• Your Super, Inc.
• Nutrisure ltd. (Naturya)
• Terrasoul Superfoods

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