North America Parenting Apps Market Forecast to 2028 - COVID-19 Impact and Regional Analysis - by Operating System, End User, Pricing, and Application

The North America parenting apps market is expected to reach US$ 355.74 million by 2028 from US$ 210.85 million in 2021; it is estimated to grow at a CAGR of 7.8% from 2021 to 2028.

Parental applications (apps) provide online means for parents and caretakers to monitor and restrict kids’ activities. Various apps allow parents to block and filter websites and content, limit children’s time online, record their activities, and view their browsing history and communications. Other features of these apps include secure access to photos and videos, daily reports and child schedule preparation, real-time photo sharing, story and portfolio learning, assessment development, message blocking and scheduling, etc., which provide a secured environment for learning and growing. Thus, the growing dependency of parents on parenting apps for developing their kids is factor to driving the market. Parenting apps allow the customization of the digital experience of children to control the game and video streaming, which may otherwise lead to addiction, and encourage the intake of educational content. The apps also safeguard from inappropriate content, unknown callers, SMS & MMS logging, and program planning. Thus, parenting apps assist parents in promoting the cognitive, linguistic, social-emotional, gross, and sensory development, fine motor skills, and self-care abilities of their children. Furthermore, the growing awareness among parents about online risks regarding child abuse is propelling the parenting apps market in North America.

With the new features and technologies, vendors in the North America parenting app market can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America parenting apps market at a good CAGR during the forecast period.

North America Parenting Apps Market Segmentation

The North America parenting apps market is segmented on the basis of operating system, end user, pricing, and end user. Based on operating system, the market is segmented into iOS, Android, and Others. Based on end user, the North America parenting apps market is segmented into parents and childcare/daycare. Based on pricing, the market is segmented into monthly subscription and annual subscription. Based on application, the North America parenting apps market is segmented into education, sleep and movement tracking, feeding, medicine, and others. Based on country, the North America parenting apps market is segmented into the US, Mexico, and Canada.

Companies Mentioned

AppClose, Inc.; HUMAN IMPROVEMENT PROJECT LLC; Kinedu; Med ART Studios; Parent Cue; Winnie, Inc.; Playfully LLC; and Blub Blub Inc. are among the leading companies in the North America parenting apps market.