Europe Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q1 2024 Update

The Ecommerce market in Europe is expected to grow by 4.45% on annual basis to reach US$ 1.20 trillion in 2024.

Medium to long term growth story of Ecommerce industry in Europe promises to be attractive. The Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 7.24% during 2024-2028. The Ecommerce gross merchandise value in this region will increase from US$ 1.15 trillion in 2023 to reach US$ 1.59 trillion by 2028.

The B2C e-commerce market is expected to grow at a steady rate over the medium term in Europe. In 2024, the publisher expects consumer spending to pick up pace, thereby driving higher gross merchandise value in the European e-commerce market. Notably, the demand for discounted products across the region has resulted in players expanding their presence in more European markets.

The competitive landscape is also fast-growing in the online food delivery sector. Global firms are planning to expand presence in European markets to diversify revenue growth over the medium term. This trend is projected to continue further in 2024 in Europe. Overall, the publisher maintains a positive growth outlook for the B2C e-commerce industry in Europe over the next three to four years.

Retailers are charging return fees on online purchases to offset the rise in delivery and processing costs

Product return has been a major issue for online commerce platforms. The surge in return rate is adversely affecting the profitability of most retailers. As a result, firms are now charging return fees on online purchases to offset the rise in delivery and processing costs.

• H&M, for instance, announced that the firm is set to charge shoppers who wanted to return their unwanted items bought online. The group, in September 2023, revealed that it will charge £1.99 to take back items that are not faulty or damaged by post. The fee will be deducted from the customer's refund unless they are signed up for the free membership loyalty scheme offered by the firm. H&M, however, is offering free returns for in-stores.
• H&M is not the only retailer to have adopted such return policy measures. Similar return fees have been introduced by rival retailers including Zara, New Look, Uniqlo, Boohoo, and Next. Asos and Marks & Spencer, however, have continued to offer free returns in their bid to bring in more shoppers. H&M, going forward, is planning to launch the return fee in more of its global markets in 2024, after introducing it in the United Kingdom in 2023.

As return rates continue to climb for fashion retailers, the publisher expects more retailers to adopt a return fee policy from the short to medium-term perspective. This, in turn, might reduce the gross merchandise value for online retailers over the next three to four years.

Global food delivery platforms are seeking to expand their presence in the European markets

To diversify their revenue stream and reduce dependence on the domestic market, global food delivery businesses are projected to expand their presence in the European market over the medium term.

• DoorDash, for instance, is seeking to diversify beyond its core business of delivering restaurant meals in the United States. The push into the European markets comes 18 months after the firm acquired Finland-based Wolt in an all-stock deal worth €7 billion. The firm has been growing at a significant pace over the last 12 to 18 months. At the end of September 2023, the firm reportedly generated US$878 million of free cash flow in the 12 months.
• DoorDash has been expanding in smaller geographies to avoid competition. The firm, for instance, launched operations in Austria and Iceland in 2023. Going forward, the publisher expects DoorDash to further launch services in other European markets, having lower competition. Over the medium term, DoorDash is also targeting to build its advertising business. The segment has helped DoorDash to achieve higher revenues in 2023.

To diversify its business, DoorDash is also targeting expansion into the high-growth retail and grocery sector. The expansion into new verticals will further drive the competitive landscape in the B2C e-commerce industry over the next three to four years.

E-commerce startups are expected to raise funding from venture capital and private equity firms

To offer smaller retailers a fighting chance in a sector that is dominated by online behemoths like Amazon and Zalando, innovative e-commerce startups are emerging in the sector in Germany. These startups are now seeking funding from venture capital and private equity firms.

• VisionAI, in October 2023, announced that the firm had €5 million as part of its seed funding round, which was led by HV Capital. The firm, notably, leverages artificial intelligence to provide e-commerce merchants with better search results and cross-selling opportunities.
• Amazon, for instance, earns significant revenue through its cross-selling and recommendation engine. This is a clear indication that the services offered by VisionAI are relevant for the growth of the e-commerce sector. In the initial 15 months of its operations, the startup has generated a revenue of €1.5 million in sales.

With the fresh capital, the publisher expects VisionAI to invest in product development and business expansion over the medium term. Going forward, the publisher expects more such innovative startups to enter the market in Germany.

This report provides a detailed data-centric analysis of Ecommerce market dynamics, covering over 50+ KPIs in Europe. It details market opportunities across key Ecommerce verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending patterns by payment instruments along with a snapshot of consumer behaviour in Europe.

The report also covers niche trends such as market size by live streaming engagement model and cross-border purchases. It also covers ecommerce spend share by operating systems, devices (mobile vs. desktop) and cities.

In addition to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the Ecommerce industry in Europe.

This title is a bundled offering, combining 16 reports, covering regional insights along with data-centric analysis at regional and country levels:

1. Europe Ecommerce Market Opportunities Databook (2019-2028)
2. Austria Ecommerce Market Opportunities Databook (2019-2028)
3. Belgium Ecommerce Market Opportunities Databook (2019-2028)
4. Denmark Ecommerce Market Opportunities Databook (2019-2028)
5. Finland Ecommerce Market Opportunities Databook (2019-2028)
6. France Ecommerce Market Opportunities Databook (2019-2028)
7. Ireland Ecommerce Market Opportunities Databook (2019-2028)
8. Italy Ecommerce Market Opportunities Databook (2019-2028)
9. Germany Ecommerce Market Opportunities Databook (2019-2028)
10. Poland Ecommerce Market Opportunities Databook (2019-2028)
11. Greece Ecommerce Market Opportunities Databook (2019-2028)
12. Netherlands Ecommerce Market Opportunities Databook (2019-2028)
13. Russia Ecommerce Market Opportunities Databook (2019-2028)
14. Spain Ecommerce Market Opportunities Databook (2019-2028)
15. Switzerland Ecommerce Market Opportunities Databook (2019-2028)
16. United Kingdom Ecommerce Market Opportunities Databook (2019-2028)

Scope

This report provides a detailed data-driven look at the Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

Ecommerce Market Size and Future Growth Dynamics

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Gross Merchandise Volume Trend Analysis

Ecommerce Market Share by Key Players

• Retail Shopping Ecommerce Market Share by Key Players (20+ Players)
• Travel Ecommerce Market Share by Key Players (20+ Players)
• Food Service Ecommerce Market Share by Key Players (20+ Players)

Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2019-2028)

• Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
• Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
• Online Food Service (breakdown by aggregators, direct to consumer)
• Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
• Healthcare and Wellness
• Technology Products and Services
• Other segments

Ecommerce Market Size and Forecast by Retail Shopping Sales Channel

• Platform to Consumer
• Direct to Consumer
• Consumer to Consumer

Ecommerce Market Share by Travel and Hospitality Sales Channel

• Market Share by Travel and Hospitality Sales Channel
• Aggregator App - Gross Merchandise Value Trend Analysis
• Direct to Consumer - Gross Merchandise Value Trend Analysis

Ecommerce Market Size and Forecast by Online Food Service Sales Channel

• Aggregator App
• Direct to Consumer

Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2019-2028)

• Website Based
• Live Streaming

Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2019-2028)

• Cross Border
• Domestic

Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2019-2028)

• Mobile
• Desktop

Ecommerce Market Size and Forecast by Operating System

• iOS/macOS
• Android
• Other Operating Systems

Ecommerce Market Size and Forecast by City

• Tier 1
• Tier 2
• Tier 3

Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2019-2028)

• Credit Card
• Debit Card
• Bank Transfer
• Prepaid Card
• Digital & Mobile Wallet
• Cash
• Other Digital Payment

Reasons to buy

• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
• Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.
• Detailed analysis of market share by key players across key Ecommerce verticals.
• Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.
• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.
• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.