United States Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q1 2024 Update

The E-commerce market in United States is expected to grow by 6.69% on annual basis to reach US$ 1.82 trillion in 2024. Medium to long term growth story of E-commerce industry in United States promises to be attractive. The E-commerce is expected to grow steadily over the forecast period, recording a CAGR of 5.87% during 2024-2028. The E-commerce Gross Merchandise Value in the country will increase from US$ 1.70 trillion in 2023 to reach US$ 2.29 trillion by 2028.
The B2C e-commerce market is expected to report steady growth over the medium term. The competitive landscape is fast-growing in the United States B2C e-commerce industry. Chinese firms, including TikTok, Temu, and Shein, are seeking to gain a larger market share in the United States. As a result, firms like TikTok are increasing their investment in the sector to build logistics networks.

Amid the growing competition in the food delivery sector, some firms are seeking to expand their presence in the global markets. The trend is projected to gain further momentum in 2024, as the food delivery market is projected to keep consolidating over the medium term. Overall, the publisher maintains a positive growth outlook for the B2C e-commerce market in the United States over the next three to four years.

Chinese firms are planning to expand aggressively in the United States e-commerce market in 2024

To diversify and expand revenue streams, Chinese firms are planning to expand their presence aggressively in the United States market in 2024. This is expected to lead to higher investment in the North American market over the medium term.

• TikTok, for instance, is planning to invest aggressively in the United States market in 2024. The firm is seeking to build a strong logistics network to attract new buyers and sellers. The social media platform is banking on its extensive outreach and viral content to capture the e-commerce market in the United States.
• Temu and Shein, other Chinese e-commerce firms operating in the United States, are also seeking to drive their market share over the medium term. Both of these platforms are gaining strong popularity, especially among young generation shoppers. Temu, in particular, is reporting strong numbers in the United States market. The firm, in November 2023, reported a 29% surge in sales.

To further drive sales and growth, Temu has aggressively increased its ad spending in the United States. The firm is expected to further increase marketing spending in 2024 to accelerate growth.

Amazon adds social shopping features to help shoppers purchase and drive revenue growth

An increasing number of consumers, especially young generation shoppers, are using social platforms for product discovery and purchases. This is threatening the revenue growth of e-commerce players like Amazon. Furthermore, recommendations from friends, families, and influencers are increasingly becoming the most trusted source while making purchases. Consequently, firms like Amazon are adding social shopping features to their platforms.

• Amazon, in October 2023, launched the Consult-a-Friend feature enabling shoppers to send a message to people whose advice they seek. The message includes a link to new experiences, where friends can react to products shown using commentary or emojis. The feature will also enable Amazon to tap into non-Amazon users, potentially driving new users to the platform. This is because, for replying to any query from a friend, people need to be signed in.

Amazon has launched the social shopping feature in several markets, including the United States, Canada, France, Germany, India, Mexico, Spain, Saudi Arabia, and the United Arab Emirates, among others. In addition to the Consult-a-Friend feature, Amazon is also adding a Create feature to its TikTok-like shopping feed Inspire. Going forward, the publisher expects Amazon to launch more such social commerce capabilities to its e-commerce platform, supporting the sector growth over the next three to four years.

US-based food delivery businesses are seeking to expand their presence in the global markets

To diversify their revenue stream and reduce dependence on the domestic market, food delivery businesses are projected to expand their presence in the global market over the medium term.

• DoorDash, for instance, is seeking to diversify beyond its core business of delivering restaurant meals in the United States. The push into the global markets comes 18 months after the firm acquired Finland-based Wolt in an all-stock deal worth €7 billion. The firm has been growing at a significant pace over the last 12 to 18 months. At the end of September 2023, the firm reportedly generated US$878 million of free cash flow in the 12 months.
• DoorDash has been expanding in smaller geographies to avoid competition. The firm, for instance, launched operations in Austria and Iceland in 2023. Going forward, the publisher expects DoorDash to further launch services in other European markets, having lower competition. Over the medium term, DoorDash is also targeting to build its advertising business. The segment has helped DoorDash to achieve higher revenues in 2023.

To diversify its business, DoorDash is also targeting expansion into the high-growth retail and grocery sector. The expansion into new verticals will further drive the competitive landscape in the B2C e-commerce industry over the next three to four years.
This report provides a detailed data centric analysis of E-commerce market dynamics, covering over 100 KPIs in United States. It details market opportunity across key B2C verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending pattern by payment instruments along with a snapshot of consumer behaviour in United States.

The report also covers niche trends such as market size by live streaming engagement model and cross border purchases. It also covers ecommerce spend share by operating systems, device (mobile vs desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the E-commerce industry in United States.

Scope

This report provides a detailed data-driven look at the United States Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

United States Ecommerce Market Size and Future Growth Dynamics

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Gross Merchandise Volume Trend Analysis

United States User Statistics and Ratios of Key Performance Indicators

• User Statistics
• Card Abandonment Rate and Product Return Rate
• Ecommerce Per Capita and GDP Per Capita
• GDP Per Capita Trend Analysis

United States Ecommerce Market Share by Key Players

• United States Retail Shopping Ecommerce Market Share by Key Players
• United States Travel Ecommerce Market Share by Key Players
• United States Food Service Ecommerce Market Share by Key Players

United States Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis

• Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
• Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
• Online Food Service (breakdown by aggregators, direct to consumer)
• Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
• Healthcare and Wellness
• Technology Products and Services
• Other segments

United States Ecommerce Market Size and Forecast by Retail Shopping Sales Channel

• Platform to Consumer
• Direct to Consumer
• Consumer to Consumer

United States Ecommerce Market Share by Travel and Hospitality Sales Channel

• Market Share by Travel and Hospitality Sales Channel
• Aggregator App - Gross Merchandise Value Trend Analysis
• Direct to Consumer - Gross Merchandise Value Trend Analysis

United States Ecommerce Market Size and Forecast by Online Food Service Sales Channel

• Aggregator App
• Direct to Consumer

United States Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2019-2028)

• Website Based
• Live Streaming

United States Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis

• Cross Border
• Domestic

United States Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis

• Mobile
• Desktop

United States Ecommerce Market Size and Forecast by Operating System

• iOS/macOS
• Android
• Other Operating Systems

United States Ecommerce Market Size and Forecast by City

• Tier 1
• Tier 2
• Tier 3

United States Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2019-2028)

• Credit Card
• Debit Card
• Bank Transfer
• Prepaid Card
• Digital & Mobile Wallet
• Cash
• Other Digital Payment

United States Ecommerce Consumer Demographics

• Market Share by Age Group
• Market Share by Income Level
• Market Share by Gender

Reasons to buy

• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
• Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.
• Detailed analysis of market share by key players across key Ecommerce verticals.
• Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.
• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate an Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.
• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.