Sanitary Ware Market - Forecasts from 2022 to 2027

The global sanitary ware market is expected to grow at a compound annual growth rate of 5.38% over the forecast period to reach a market size of US$47.112 billion in 2027 from US$32.645 billion in 2020.

There has been an ascent popular for better and improved sterilization offices like great latrines, satisfactory clean product items, and others, internationally. Many people worldwide do not have access to better and proper sanitation facilities. There is a substantial disparity in enhanced sanitation features and facilities as half of the prosperous population has access to excellent and superior sanitation, whereas the other half, which doesn't have enough money and proper resources, are struggling to get clean and healthier sanitation facilities. In the past decade, major developing countries have increased their budget for building and developing proper sanitation facilities for the vulnerable and indigent population. This has led to a rise in demand that will have a positive and significant impact on the market. Major manufacturers and players are spending significant capital on developing novel and innovative composites and materials. The growth in the income of consumers in developing countries has led to the demand for premium quality sanitary ware products. Therefore, major and key players are investing more capital in developing technological aspects and design. The growth in the real estate market will have a significant effect on the global sanitary ware market. The real estate industry is worth trillions and will continue to register significant growth in the coming years. The positive effects of globalization, students travelling to different countries for studies, growth in business-to-business interaction between people of different nations, rise in the tourism sector, and others will have a positive impact on the global sanitary ware market.

Growth in the real estate sector will have a significant impact on the Sanitary Ware Market. According to the data given by the National Association of Realtors, a North American Trade Association, 5.34 million existing homes were sold out in the year 2019 in the United States. 682,000 novel build homes were sold out in 2019. The data given by the Association of Real Estate License Law officials gave an estimate that about 2 million real estate licensees are active and working in the United States. The U.S Energy Information Administration Commercial Buildings Energy Consumption Survey showed that, in 2012, 5.6 million commercial buildings were there in the United States. 119.7 million homes in the United States were occupied in 2018. The data illustrates the growth in the real estate sector, which will have a positive effect on the sanitary ware market. According to India Brand Equity Foundation (IBEF), the Real estate sector is projected to grow substantially and reach USD 1 trillion by 2030.

The emergence and growth of nuclear families, rising commercial and household income, and rapid urbanization will play a significant growth in the development of the market. 70-75% of India’s GDP was projected to come from Urban Areas in 2020. The sanitary ware market is fragmented, and the significance of small, local, and regional players has risen. Major companies are working to invest and penetrate the regional market by working and collaborating with local, small, and medium players. Governments worldwide are spending a substantial sum of capital on smart city projects and urbanization infrastructure development.

Sanitation will play an indispensable role in the growth of the market. According to the World Health Organisation, 45% of the global population had access to safely managed sanitation facilities in 2017. 31% of the population worldwide had access to privately managed sanitation facilities, which were connected to sewers that were located on the spot to treat wastewater. 14% of the population worldwide used latrines or toilets where excreta were disposed of on the spot. 74% of the population had access to basic sanitation facilities. About 2 billion people are deprived of basic sanitation facilities such as latrines or toilets. Out of 2 billion, 673 million defecate in the open, such as in open bodies of water, street gutters, and behind trees or bushes. This has become a major concern for governments worldwide. The continuation of urbanization has imposed a burden on small towns and cities to keep up with sanitation facilities. 57% of the urban dwellers lack access to proper sanitation facilities, 16% are deprived of basic sanitation facilities, and more than 100 million are still defecating in the open. This also hurts the overall economic growth as the effects of poor sanitation have been visible on the country's GDP. Some countries have lost billions of dollars in GDP, such as the equivalent of 6.3% of GDP in Bangladesh, 6.4% of GDP in India, and others. The losses are due to premature deaths, lost time in treating a person, and productivity in locating proper sanitation facilities. Nevertheless, there have been recent developments in this sector as more countries are enhancing their infrastructure and eliminating diseases. The government of India announced that it had built more than 90 million toilets by February 2019 under the Swachh Bharat Mission Gramin Scheme, which was launched in 2014. The scheme has positively impacted and covered 98% of the rural areas. This has registered significant growth in the sanitary ware market.

Ceramic Material holds a major share in the market because of a wider range of properties. Ceramics are known as an inorganic solid and non-metallic material that is used in the construction of tiles, sinks, pedestals, and washbasins. The material is heat resistant, great in strength and hardness, hard-wearing and long-lasting, and corrosion-free. The material has been in greater demand in recent years. Since the ceramic material is non-porous, clean, and is used to keep the toilet in sanitary and pristine condition. It also makes the overall cleaning process much easier and more flexible.

COVID-19 Impact:

The sanitary ware market dropped in 2020 as a result of the economic crisis caused by COVID-19. Major construction projects were put on hold in most countries throughout the world because to the lockdown. Following the end of the lockdown in their respective countries, these projects are likely to reopen; thus, ongoing and upcoming construction projects are expected to boost market growth during the forecast period. The health and safety concerns identified by COVID 19 have benefited touchless technology. To tackle the virus and provide hygienic touchless solutions, sanitary-ware and bath-ware manufacturers are producing new and innovative items. Despite the complete shutdown of manufacturing and supply-chain network strain on the global sanitary ware market, as a result of these developments in the sanitary ware industry, the respective market is snowballing in the post-Covid-19 market environment.

Key developments:

• Kohler and Daniel Arsham cooperated in February 2022 to create a one-of-a-kind 3D sink with increased features that could attract more customers in the future.
• Toto will debut the new RP Compact toilet in December 2020, which is intended specifically for compact bathrooms. RAK Ceramics also teamed with Azizi Developments in June 2020 for the Riviera project in MBR City.

Segmentation:

By Type

• Cistern
• Toilet Sink
• Pedestal
• Wash Basin

By Materials

• Ceramic
• Acrylic Plastic
• Pressed Metal

By Applications

• Household
• Commercial

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Europe
• Germany
• Spain
• United Kingdom
• France
• Middle East and Africa
• Saudi Arabia
• UAE
• South Africa
• Asia Pacific
• China
• Japan
• Australia
• India
• South Korea
• Indonesia