Natural Food Colors Market - Forecasts from 2022 to 2027

The natural food colors market is evaluated at US$1.925 billion for the year 2020, growing at a CAGR of 6.88% reaching a market size of US$3.067 billion by the year 2027. Natural food colors are those types of food colorings that are derived from natural sources such as plants, animals, and others. These colorings are widely used across the food and beverage industry for imparting colors when added to food products. These are obtained from edible naturally sourced materials which further makes them suitable for a wide variety of food products, especially baby foods.

The market for natural food colors is projected to show impressive growth during the next five years. That growth is primarily attributed to the fact that there has been a constantly growing consumer preference regarding the consumption of clean-labeled products. Moreover, rising concerns over health hazards associated with the intake of synthetic food colors are also amplifying the demand for naturally colored food in many parts of the world. This, in turn, is further increasing the use of natural colors by food manufacturing companies to meet the growing consumer demand. The demand for natural food coloring is also being positively impacted on account of the presence of stringent regulations regarding the use of artificial colorings, thus, also playing a significant role in shaping the natural food colors market growth until the end of the forecast period. The growing demand for convenience food products due to the changing lifestyles of people coupled with the increasing purchasing power of people, particularly in the developing economies, are some of the additional factors supplementing the market growth over the forecast period.

The outbreak of the novel coronavirus disease is projected to hamper the market growth moderately to some extent, particularly during the short period of six to eight months. The government restrictions further led to the temporary closure of restaurants, bakeries, and others, which further inhibited the demand.

The natural food colors market has been segmented based on type, source, and geography. By type, the classification of the market has been done into anthocyanin, carmine, curcumin, carotenoid, and others. Based on the source, the market has been segmented based on plants, animals, and minerals. By application, the market has been divided into dairy, bakery and confectionery, and others. Geographically, the natural food colors market is segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

Key Developments in the Market:

There is a high volume of companies working in the natural food colors market. However, some have solidified their position as the leading providers in this industry. These players are involved in a plethora of investments, product launches, and R&D as a part of their growth strategies to further strengthen their position and provide better products and services to their customers worldwide, which is further expected to propel the growth of the market in the coming years. Some of these are:

• In May 2020, GNT Foods, one of the leading manufacturers of cutting-edge food ingredients based in the United States of America, announced the launch of its two new EXBERRY food colorings which will deliver bright shades of orange in powder and oil-dispersible formats. These colors will be made from carrots and paprika.
• In October 2021, Givaudan announced its acquisition plans of DDW, The Color House, a US-based natural color company. This acquisition was in line with the former's 2025 strategy to expand its global Taste & Wellbeing business portfolio. Givaudan will become a global leader in natural colors as a result of the acquisition, enhancing its ability to create "Feel Good" Food Experiences via its comprehensive portfolio of flavor and sense solutions.
• In September 2021, Oterra acquired Diana Food's natural food coloring business. After the acquisition, Oterra fully integrated Diana Food's natural coloring business into its offering. Symrise AG, a leading supplier of flavors, fragrances, nutrition, food, and cosmetic ingredients, currently owns Diana Food. This was Oterra's second acquisition in a short period after acquiring SECNA Natural Ingredients Group in June of the same year.
• In January 2021, GNT added a pink shade made from fruit and vegetables to its Exberry line of oil-dispersible Coloring Foods. In October of the same year, GNT Group established a number of new sustainability targets as part of its long-term goal of producing zero-carbon emissions from its international operations. The Dutch company revealed seventeen goals for 2030 in its first sustainability report, including plans to reduce the environmental footprint of its Exberry natural food coloring portfolio by 25% and also to deliver comprehensive emissions data for the complete product range. GNT has also set a goal of using 75 percent of its side streams, i.e., the leftover raw material from the production of color concentrates, for human consumption by 2026. It intends to launch a carrot-based offer with an ingredient derived from byproducts by 2023.

Beverages account for a significant share of the market. By application, the beverages segment is anticipated to hold a significant share in the market throughout the forecast period. The primary factors supporting the share of this segment include the wide applications of natural colorings in beverages for the enhancement of the energy-nutrient ratio. The growth of this segment is attributed to the growing consumption of ready-to-drink beverages in many parts of the world, especially in the developing economies of the globe. The dairy segment is projected to show promising growth during the forecast period, which is primarily attributed to the increased usage of natural food colors in dairy products for flavor enhancements.

The Asia-Pacific region is projected to show promising growth

Geographically, the North American and European regions are projected to hold major shares in the global market which is because there are stringent regulations across many countries in the regions regarding the usage of artificial colors. However, on the other hand, the Asia Pacific region is projected to show lucrative growth opportunities for the market players. The increasing purchasing power coupled with the growing consumer preferences towards natural ingredients is further bolstering the demand for natural food colors across the region, thus playing a significant role in shaping the natural food colors market growth in the APAC region during the coming five years.

Competitive Insights

Prominent/major key market players in the natural food colors market include Sensient Technologies, ADM, and Hansens A/S, among others. The players in the natural food colors market are implementing various growth strategies to gain a competitive advantage over their competitors in this market. Major market players in the market have been covered along with their relative competitive strategies. The report also mentions recent deals and investments of different market players over the last few years. The company profiles section details the business overview, financial performance (public companies) for the past few years, key products and services being offered, along with the recent deals and investments of these important players in the natural food colors market.

Covid-19 Impact

Covid-19 Had a significant impact on the natural food color market. With the emergence of the pandemic, many grew more health and hygiene conscious and transitioned toward a healthy diet devoid of artificial color, preservatives, and other ingredients. Thus, the demand for natural colorants grew rapidly. However, the high number of infected cases, lockdown, and social distancing measures affected the staffing and productivity levels of many organizations. The border restrictions by several countries further disrupted the demand and supply chain, slowing down the market.

Market Segmentation

By Type

• Anthocyanin
• Carmine
• Curcumin
• Carotenoid

By Source

• Plant
• Animal
• Minerals

By Form

• Liquid
• Powder
• Gel

By Application

• Dairy
• Beverages
• Bakery and Confectionery

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Europe
• Germany
• France
• UK
• Spain
• Italy
• Middle East and Africa
• Saudi Arabia
• UAE
• Asia Pacific
• China
• Japan
• India
• South Korea
• Indonesia
• Thailand