Decathlon's consumers are typically older, with Gen X and Boomers comprising 69 3 of its shopper base These consumers will be attracted to its extensive store network and wide range of sports products at affordable prices, making it a convenient place to shop.
Profile of retailer's shopper base, key performance indicators, sales and market shares
Profile of retailer's shopper base, key performance indicators, sales and market shares
Scope
- Though Decathlon provides a one-stop solution for all sports requirements, it struggles to attract young consumers
- Decathlon's range of sports products makes it a convenient place to shop for consumers taking up sport
- Its focus on rental and becoming a marketplace will help Decathlon stay ahead
Reasons to Buy
- Gain a comprehensive knowledge on Decathlon's business and develop a competitive advantage
- Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing and footwear segment in Italy
Table of Contents
- Executive Summary
- Decathlon Retail Shopper Profile
- Italy clothing & footwear shopper profile
- Where Italian consumers purchase clothing & footwear
- Retailers used for other categories
- Decathlon Overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and Market Shares
- Apparel market
- Decathlon’s market share
- Top 10 retailers’ market share
- Decathlon’s share of shoppers
- Top 10 retailers’ market positioning map
- Contacts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Zara
- OVS
- Zalando
- H&M
- Intersport
- Piazza Italia
- Foot Locker
- Tezenis
- Gucci
- Intimissimi
