The UK Footwear Market to 2028 report offers comprehensive insight and analysis of the UK Footwear market, the major players, the key trends, and consumer attitudes. It provides detailed analysis of the key trends shaping the market, market sizes and forecasts, and the performace of key retailers. The report also includes consumer data from 2023.
The UK footwear market grew just 2.7% to in 2023, off the back of two years of impressive growth post-pandemic, as it was hit by ongoing inflationary challenges in the country. The market's growth is expected to soften in 2024, as consumer demand remains inhibited by economic challenges. Though demand is anticipated to pick up again from 2025 onwards, growth will remain relatively slow, as the market becomes increasingly established and the demand for trainers subsides.
The UK footwear market grew just 2.7% to in 2023, off the back of two years of impressive growth post-pandemic, as it was hit by ongoing inflationary challenges in the country. The market's growth is expected to soften in 2024, as consumer demand remains inhibited by economic challenges. Though demand is anticipated to pick up again from 2025 onwards, growth will remain relatively slow, as the market becomes increasingly established and the demand for trainers subsides.
Key Highlights
- Despite a slowdown in demand in 2023, the footwear market outperformed clothing. This was supported by the continued popularity of trainers, as consumers remained invested in their fitness, alongside the category's superior value for money credentials, thanks to their versatility and durability.
- After experiencing a step back in 2022 as consumers shifted back to stores post-pandemic, the UK online footwear market outperformed marginally in 2023 to reach a penetration of 33.9%. However, the market is set to face another setback in 2024, rising just 0.1%, as consumers continue to shop cautiously as the economic outlook remains weak.
- JD Sports remained the leading UK footwear retailer in 2023, aided by the continued popularity of trainers. However, Nike gained the most market share in 2023, as it continued to focus its efforts on its direct-to-consumer operations and as consumers resonated with its new releases.
Reasons to Buy
- Understand where the demand lies within the UK footwear market across various price positionings, categories and retailers, to allow you to maximise customer acquisition.
- Learn how continued inflationary challenges will impact the UK footwear market, and which players are most at threat from changing consumer habits.
- Identify the key approaches retailers are taking to stand out in the UK footwear market, and how you can adapt these to fit your own business.
Table of Contents
- EXECUTIVE SUMMARY
- KEY TRENDS IN THE UK FOOTWEAR MARKET
- UK Footwear Market Drivers
- UK Footwear Market Inhibitors
- Key Trends
- Trainer collaborations maintain the market’s momentum
- Running specialists thrive as consumers wear their products day-to-day
- Footwear players bet on innovation to stand out in the saturated market
- Strategies for Success in the UK Footwear Market
- THE UK FOOTWEAR MARKET: MARKET SIZE TO 2028
- UK Footwear Market, 2018-2028
- UK Apparel Market by Subsector Share 2018-2028
- THE UK FOOTWEAR MARKET: WHERE PEOPLE SHOP
- UK Footwear Online Market, 2018-2028
- UK Footwear Channel Usage
- UK Footwear Instore Location Preferences
- UK Footwear Online Fulfilment Preferences
- UK Footwear Market by Channel 2018-2028
- Top 10 UK Footwear Retailer Market Shares
- UK Footwear Winners & Losers Outlook
- UK Footwear Most Shopped At Retailers
- Top 10 UK Footwear Retailer Competitor Overlaps
- Retailer Profiles
- JD Sports
- Clarks
- Schuh
- Veja & Deichmann
- Retailers to Watch
- THE UK FOOTWEAR MARKET: HOW PEOPLE SHOP
- Who Shops and Where They Are Located
- Footwear Categories Purchased
- Frequency of Shopping
- THE UK FOOTWEAR MARKET: WHY PEOPLE SHOP
- Footwear Purchase Drivers
- Secondhand Footwear Purchases
- Secondhand Footwear Purchase Drivers
- METHODOLOGY, DEFINITIONS AND CONTACTS
- Fulfilment Methods Used When Purchasing Footwear Online
- Top 10 UK Footwear Retailer Competitor Overlaps
- How Frequently Shoppers Buy Footwear by Gender and Social Grade
- What’s Important to Consumers When Purchasing Footwear by Demographic
- UK Footwear Market Value 2018, 2023, 2028 (£ bn) with Five-Year CAGR (%)
- UK Footwear Market Value (£ bn) 2018-2028, Annual Growth (%) and Spend Per Head (£)
- UK Apparel Market by Category Share (%), 2018, 2023 & 2028
- UK Apparel Market Annual Growth (%) by Subsector, 2018-2028
- UK Footwear Online Market Value (£ bn) and Online Penetration (%), 2018-2028
- Online and Offline Growth (%) within the UK Footwear Market, 2018-2028
- Channels Footwear Shoppers Used to Purchase Footwear, 2022 & 2023
- Instore Locations Footwear Shoppers Used to Purchase Footwear, 2022 & 2023
- Fulfilment Methods Footwear Shoppers Used When Purchasing Footwear Online, 2022 & 2023
- UK Footwear Channel Shares (%), 2018, 2023 & 2028
- Market Shares (%) of the Top 10 UK Footwear Retailers 2022 & 2023(f)
- Top Retailers Footwear Shoppers Visited and Purchased Footwear From
- Where else JD Sport’s Footwear shoppers shop
- JD Sport’s Footwear shopper penetration by demographic
- JD Sport's 2018-2023(f) UK Footwear market share
- Where else Clarks' Footwear shoppers shop
- Clarks’ Footwear shopper penetration by demographic
- Clarks' 2018-2023(f) UK Footwear market share
- Where else Schuh’s Footwear shoppers shop
- Schuh’s Footwear shopper penetration by demographic
- Schuh's 2018-2023(f) UK Footwear market share
- Consumers That Shop for Footwear by Demographic
- Profile of Footwear Shoppers
- Footwear Categories Purchased
- How Frequently Shoppers Buy Footwear
- What's Important to Consumers When Purchasing Footwear
- Consumers That Purchased Secondhand Footwear in the Last 12 Months and intend to in the future, by Demographic
- Why Consumers Purchased Secondhand Footwear
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adidas
- Amazon
- Anine Bing
- Asics
- ASOS
- Clarks
- Deichmann
- Dr Martens
- eBay
- Flabelus
- Footasylum
- Gucci
- Hoff
- HOKA
- JD Sports
- Loci
- Marks & Spencer
- Miu Miu
- Next
- Nike
- notwoways
- On Running
- Primark
- Reebok
- Salomon
- Schuh
- Shoe Zone
- Sketchers
- Stock X
- Timberland
- TK Maxx
- Veja
- Vinted
