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C-and-A, Germany (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

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    Report

  • 20 Pages
  • May 2022
  • Region: Germany
  • GlobalData
  • ID: 5651079
C&A's wide product portfolio and wide reaching store network attracts German consumers across all demographics, with the publisher's Q 3 2021 Consumer Survey showing that its highest proportion of shoppers are in the Boomers generation group (35.1%).

Profile of retailer's shopper base, key performance indicators, sales and market shares

Scope

  • The accessibility of C&A's stores and wide range of products appeals to a wide range of demographics
  • Improving C&A's store network while boosting its online proposition is vital for future growth
  • Focusing on macro trends such as sustainability should help C&A recapture German market share

Reasons to Buy

  • Gain a comprehensive knowledge on C&A's business and develop a competitive advantage
  • Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
  • Analysis of key players in the clothing and footwear segment in Germany

Table of Contents

  • Executive Summary
  • C&A Retail Shopper Profile
  • German clothing & footwear shopper profile
  • Where German consumers purchase clothing & footwear
  • Retailers used for other categories
  • C&A Overview
  • Snapshot of proposition
  • Key performance metrics
  • Global sales split
  • Sales and Market Shares
  • Apparel market
  • C&A’s market share
  • Top 10 retailers’ market share
  • C&A’s share of shoppers
  • Top 10 retailers’ market positioning map
  • Contacts

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • H&M
  • Sport 2000
  • Intersport
  • Zalando
  • Otto
  • Deichmann
  • C&A
  • Galeria Kaufhof
  • Peek & Cloppenburg
  • KiK