Amazon's vast product assortment, competitive price structure and range of fulfilment options have helped it become the largest online retailer in the US According to the publisher's Q 3 2021 Consumer Survey, the retailer's shopper base is skewed towards shoppers aged between 25-54 who account for a 66.8% share.
Profile of retailer's shopper base, key performance indicators, sales and market shares
Profile of retailer's shopper base, key performance indicators, sales and market shares
Scope
- Amazon attracts a diverse range of customers due to its vast assortment of products and fulfilment options
- The pandemic-induced shift to online boosted Amazon's fortunes
- The retailer should leverage its existing capabilities to boost its position in the apparel market through initiatives like Amazon Style
Reasons to Buy
- Gain a comprehensive knowledge on Amazon's business and develop a competitive advantage
- Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing and footwear segment in the US
Table of Contents
- Executive Summary
- Amazon Retail Shopper Profile
- US clothing & footwear shopper profile
- Where US consumers purchase clothing & footwear
- Retailers used for other categories
- Amazon Overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and Market Shares
- Apparel market
- Amazon’s market share
- Top 10 retailers’ market share
- Amazon’s share of shoppers
- Top 10 retailers’ market positioning map
- Contacts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Walmart
- Target
- Macy’s
- Kohl's
- Amazon
- Ross Dress for Less
- TJ Maxx
- Marshalls
- Nike
- Old Navy
