Mango's vast product assortment, competitive price structure and range of fulfilment options have helped it become the largest online retailer in Spain. According to the publisher's Q 3 2021 Consumer Survey, the retailer's shopper base is skewed towards shoppers aged between 25-54 who account for a 79.1% share.
Profile of retailer's shopper base, key performance indicators, sales and market shares
Profile of retailer's shopper base, key performance indicators, sales and market shares
Scope
- Mango's wide range of styles appeals to both Millennials and Gen X consumers
- Mango was resilient in 2021, and is improving its stores and product offer to recover from the pandemic
- Online innovations will be key to Mango's success in an increasingly digital world
Reasons to Buy
- Gain a comprehensive knowledge on Mango's business and develop a competitive advantage
- Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing and footwear segment in Spain
Table of Contents
- Executive Summary
- Mango Retail Shopper Profile
- Spanish clothing and footwear shopper profile
- Where Spanish consumers purchase clothing and footwear
- Retailers used for other categories
- Mango Overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and Market Shares
- Apparel market
- Mango’s market share
- Top 10 retailers’ market share
- Mango’s share of shoppers
- Top 10 retailers’ market positioning map
- Contacts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Zara
- Primark
- Zalando
- HandM
- Sprinter
- PullandBear
- Bershka
- Muller
- Denner
- Zur Rose
- Migros
