United Kingdom (UK) Home Table Linens Trends and Consumer Attitude - Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK table linens market. Consumer data is based on our 2022 UK table linens survey, using a panel of 2,000 nationally representative consumers.
Scope
- The table linens shopper penetration is the highest among the 16-24 age group.
- Most table linens shoppers typically spend £10 and under.
- Amazon is the retailer with the highest conversion rate in the table linens category.
Reasons to Buy
- Identify the key areas which consumers identify as areas of improvements overall, as well as specifically for different retailers, to improve services offered.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- Discover how consumer research is carried out, and how this drives purchases of table linens.
Table of Contents
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Spending
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Brand Use
- Brand Drivers
- Replacement Cycle
- Channel Use
- Research Prior to Purchase
- Category-specific Questions
- Methodology & Contacts
- Consumer Penetration by Product, 2022
- Purchase Motivations, 2022
- Retailer Conversion Rates, 2022
- Retailers Purchased from by Subcategory (Top 5), 2022
- Retailer Usage by Demographic, 2022
- Drivers of Retailer Choice by Retailer, 2022
- Retailer Improvement Opportunities by Retailer, 2022
- Consumer Penetration, 2022
- Consumer Penetration by Subcategory, 2022
- Replacement Cycle, 2022
- Average Spend by Subcategory, 2022
- Retailers Visited & Purchased from, 2022
- Amazon Shopper Profile, 2022
- ASDA Shopper Profile, 2022
- Tesco Shopper Profile, 2022
- B&M Shopper Profile, 2022
- IKEA Shopper Profile, 2022
- Drivers of Retailer Choice, 2022
- Retailer Improvement Opportunities, 2022
- Shopper Research Process, 2022
- Channel Usage when Researching, 2022
- Channel Usage when Purchasing, 2022
- Online Fulfilment Methods, 2022
- Shopper Views on Online Shopping for Table Linens, 2022
- Satisfaction with Online Shopping for Table Linens, 2022
- Views Prior to Purchase, 2022
- Factors of Importance, 2022
- Opinions on Table Linens, 2022
- Type of Rooms in Your Home, 2022
- Type of Meals Eaten at Home (weekday), 2022
- Type of Meals Eaten at Home (weekend), 2022
- Place of Eating Evening Meals at Home, 2022
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- ASDA
- Tesco
- B&M
- IKEA
- The Range
- Dunelm
- Home Bargains
- John Lewis & Partners
- Aldi
