Sugar continues to be villainized and consumers are looking for ways to cut back their intake. While there is a shortage of low sugar and sugar alternative options across all categories, market solutions are still falling short. Consumers’ individual needs and preferences vary drastically, making sweetener solutions a complex issue without a “one-size-fits-all” resolution.
This report takes a deeper look at the topic of sugar and sweeteners globally, regionally, and across 23 individual countries, the companies better understand shopper motivations and attitudes - providing a blueprint for successful sweetener solutions.
MARKETS INCLUDED:
- NORTH AMERICA: USA and Canada
- LATIN AMERICA: Brazil and Mexico
- EUROPE: France, Germany, UK, and Russia
- MIDDLE EAST & AFRICA: Saudi Arabia, Turkey, and Nigeria
- SOUTH ASIA: India and Pakistan
- EAST ASIA PACIFIC: Australia, China, Indonesia, Japan, Philippines, Thailand, South Korea, Malaysia, Taiwan, and Vietnam
TOPICS COVERED:
Sweetener Segmentation:
- When it comes to sweeteners, consumer requirements are diverse and there isn’t a one-size-fits-all approach. The analyst has identified six unique sweetener groups that are the most universal shoppers today. These Sweetener Segments allow companies to better understand the wide-range of shopper attitudes and preferences towards sweeteners and help them navigate the complexity of sweetener solutions.
- Naturalists
- Minimalists
- Change-Ups
- Uninterested
- Calorie Counters
- Sweet-Tooths
Global Sweetener Trends:
- The level of concern consumers have toward sugar and artificial sweeteners
- Trends in sweetener labeling
- Decreasing the use of sugar and artificial sweeteners
- How have ratings changed for sugar, artificial sweeteners, and low calorie sweeteners?
- Has reducing sugar become more important in their diet over the last year?
- Has avoiding artificial sweeteners become more important in their diet over the last year?
- How have tastes changed? Do shoppers prefer products that taste less sweet than they used to?
Consumer Attitudes and Actions Towards Sugar:
- How concerned are shoppers about sugar? Which markets are most concerned?
- Do they believe sugar can be part of a healthy diet?
- Do they think they are getting too much sugar in their diet?
- How important are “reduced sugar (e.g., 25% less sugar)” claims on labels?
- Do shoppers believe reduced sugar makes processed foods/beverages healthier?
- In the past 2 years, how has their use of sugar changed?
- What are they doing to reduce sugar in their diet?
- How do attitudes and actions change by key demographic groups?
- Consumer Attitudes and Actions Towards Artificial Sweeteners:
- How concerned are shoppers about artificial sweeteners? Which markets are most concerned?
- How important are “artificial sweeteners” claims on labels?
- In the past 2 years, how has their use of artificial sweeteners changed?
- How do attitudes and actions change by key demographic groups?
Sweetener Rating and Preferences:
- Net Sentiment Scores for 20+ individual sweetener ratings. How ratings vary by market and demographically?
- Acesulfame potassium (Ace-K)
- Agave
- Allulose
- Artificial sweeteners
- Aspartame/Equal
- Coconut palm sugar
- Cyclamate
- Erythritol
- Fructose
- Fruit juices
- High fructose corn syrup (HFCS)
- Honey
- Low-calorie sweeteners
- Maple syrup
- Monk fruit
- Neotame
- Rebaudioside A (Reb-A)
- Soluble corn fiber
- Splenda/Sucralose
- Stevia
- Steviol glycosides
- Sucrose
- Sugar
- Sweet'N Low/Saccharine
- Xylitol
Table of Contents
- Introduction and Methodology
- Executive Summary
- Summary of Findings
- Sweetener Segmentation
- Sweetener Trends
- Consumer Attitudes and Actions Towards Sugar
- Consumer Attitudes and Actions Toward Artificial Sweetener
- Sweetener Rating and Preferences
