Sugar continues to be villainized and consumers are looking for ways to cut back their intake. While there is no shortage of low-sugar and sugar-alternative options across all categories, market solutions are still falling short. Consumers’ individual needs and preferences vary drastically, making sweetener solutions a complex issue without a ‘one-size-fits-all’ resolution.
This report takes a deeper look at the topic of sugar and sweeteners globally, regionally, and across 25 individual markets to help companies better understand shopper motivations and attitudes, and providing a blueprint for successful sweetener solutions.
Some of the many topics addressed in the report:
- Sweetener ratings, preferences, and net sentiment scores for 25 sweeteners (for full list see detailed outline below)
- The evolution of sweetener trends
- Dietary changes consumers are making in response to changing sweetener preferences and perceptions
- Differing attitudes and actions around sugar, artificial sweeteners, and natural sweeteners
- How those limiting sugar are changing their habits, and how these changes vary by market
- Beverage and snacking spotlights: how consumers consider sweeteners in beverage and snack choices
- Which consumer groups and regions feel positively or negatively about the sweeteners used in your products
Countries Covered
- USA
- Canada
- Mexico
- Brazil
- France
- Germany
- UK
- Poland
- Turkey
- Saudi Arabia
- Nigeria
- Egypt
- India
- Pakistan
- Australia
- China
- Hong Kong
- Japan
- Thailand
- Vietnam
- Indonesia
- Philippines
- Malaysia
- Taiwan
- South Korea
