With the primary goal of helping companies and brands connect more powerfully with their consumers, the HealthFocus U.S. Trend Study tracks consumer perceptions, motivations, and behaviors around health, nutrition, and food choice.
For 30 years, we’ve tracked the evolution of consumer interest and involvement in hundreds of topics. In addition to long-trended topics, we tailor each round of the study to gain an understanding of emerging trends and consumer involvement.
Get crystal clear on how to approach your US consumers with the most current and comprehensive view of the marketplace.
Find out more about these and other topics:
- Kitchen medicine and functional foods
- Increased consumer focus on mental wellbeing
- Big brand/small brand perceptions
- Sustainability, food sourcing, and the environment
- How food costs change consumer habits
- Boosted beverages
- The shift in energy needs
- Plant-based eating habits
- Transparency, clean eating, and food science & technology
- Parenting and children’s health
- Front-of-pack labeling and most important label claims
- Changing attitudes on weight management
- Drivers of food and beverage choice
- Top ingredients of interest and categories most used
- Most desired benefits from foods and beverages
- The evolution of snacking
Table of Contents
Section 1: Summary of Findings
Section 2: The Current State of Health & Wellness
Section 3: A Renewed Focus on Grocery Value
Section 4: Building Brand Power
Section 5: Communicating Nutrition & Shopping for Wellness
Section 6: The Complex Role of Foods and Beverages
Section 7: Immunity and the Return of Food as Medicine
Section 8: Clean Compromise: Food Science Done Right
Section 9: Ingredient Insights
Section 10: The Plant Paradox
Section 11: The Shift in Sustainability
Section 12: The Expanding Role of Beverages
Section 13: New Consumer Rules for Snacking
Section 14: The Future of Supplements
Section 15: Parenting for Health and Wellness
