B2B Sales Enablement: New Technologies, Tactics, and Trends (2022-2025)

As B2B Sales Cycles Are Drawn Out, Sales Enablement Becomes More Critical.

The report “B2B Sales Enablement: New Technologies, Tactics, and Trends (2022-2025)” is approximately 11,000 words (47 pages). This bird’s-eye view of B2B sales, captured in an easily downloadable PDF, can inform busy professionals and support corporate e-learning programs.

For decades now, B2B sales enablement tools have aspired to streamline the processes of sales, with mixed results. However, B2B prospects are expected to delay their decision-making and scrutinize costs this year and next, which will inspire tactical adjustments from sales, potentially making the process more “high-touch.”

In the near term, teams will leverage AI for highly creative sales collateral. Long-term, there could be B2B selling in the metaverse, at least for certain segments that benefit from enhanced visualizations of technical features.

Sales efficiency, generally calculated by dividing the gross revenue generated by the sales team by their total costs, can be a useful metric for illuminating the true costs of low-value tasks or the gains made through technology.

B2B Sales Enablement: New Technologies, Tactics, and Trends (2022-2025) Report Highlights:

• With a relatively short reading time and industry leaders referenced as examples, this training is well-positioned as a high-ROI resource for B2B sales teams and businesses at large.
• Unlike the copious content marketing for B2B sales enablement-related products and services, this report is vendor-neutral.
• By leveraging professional sales networks on LinkedIn, this thematic research aligns itself with what sales teams actually care about and discuss. These community-based findings are included alongside the specific strategies used and espoused by top B2B sales leaders.
• This research could inspire team discussions about how the analyzed technologies, tactics, and trends might apply directly to your organization. These training materials signify an investment in sales teams, potentially improving turnover.
• Additionally, this report could be leveraged externally by management consultants trying to optimize departments and processes. It could serve as market research for investors, founders, and executives in the B2B sales enablement SaaS market, since it outlines the work practices, pain points, and expectations of B2B sales leaders at a critical juncture.
• This research concludes with 7 pages of original infographics, which are easily extractible for your internal presentations or discussions.
• The report also surfaces over 40 quantitative insights within its strategically-oriented, highly qualitative structure. This data can inform team leadership, as well as the development or marketing of B2B sales enablement technologies.

This business tool will provide succinct answers to the following key questions:

• What are top B2B sales leaders saying about their evolving roles and tactics?
• How does IBM approach its enterprise sales in areas of digital transformation?
• How do B2B sales teams view their tech stacks and balance their resources?
• Which B2B sales tactics are considered effective in the current environment?
• What are current trends in B2B sales and possible future trajectories?
• How can B2B sales more effectively sync up with other departments and programs?