U.S. Electric Lawn Mowers Market - Comprehensive Study and Strategic Assessment 2022-2027

The United States electric lawn mowers market shipment is expected to reach 3,196.32 thousand units by 2027. Electric lawn mowers are the garden equipment for grass cutting and lawn mowing powered by electricity directly or indirectly. These mowers are eco-friendly and minimize environmental emissions. These can be classified as electric corded and battery-powered lawn mowers.

The US accounts for a revenue share of nearly 82% in the North American electric lawn mowers market. The country is one of the largest markets for electric lawn mowers demand worldwide and is expected to grow at a CAGR of 8.62% (by revenue) during the forecast period. The growth is attributed to the increasing government initiatives to develop smart cities to boost sustainability and achieve operational efficiency. The smart city initiatives are driving the consumers' adoption of smart products, which is projected to boost demand for robotic lawn mowers.

Environmental Protection Agency (EPA) states that gasoline lawn mowers are a major contributor to nonroad air pollution. In the US alone, nearly 17 million gallons of fuel are dumped onto the field yearly during lawn and garden refueling. As a result, the government across the country is increasingly emphasizing reducing Greenhouse Gas (GHG) emissions, encouraging the adoption of electric equipment in the market. Moreover, in October 2021, the Government of California signed a bill into law to ban gasoline-powered garden equipment, including leaf blowers and garden mowers, by 2024. Hence, such initiatives are boosting the electric lawn mower demand across the country.

Technological advancements focused on improving run times and power are expected to level the performance of battery-powered products to compete with conventional engine-powered models in commercial markets.

The fact that corded mowers limit mobility due to cord length and safety hazards such as electric shock while mowing wet grass and the possibility of losing control has been a challenge in the growth of corded lawn mowers. However, vendors are incorporating features that automatically switch off these mowers the minute an operator loses control of the mower, thereby addressing concerns in the market.

KEY HIGHLIGHTS

• The Florida Department of Environmental Protection is taking initiatives to boost the green cover across the state. The plan for developing new playgrounds at St. Andrews State Park is underway. Hence, such initiatives for the construction of new parks and playgrounds are expected to boost the electric lawn mowers market demand across the state
• In 2021, the government of California banned gasoline lawn mowers which are expected to push the demand for electric-powered mowers in the market.
• The gasoline prices in the US market are at an all-time high ranging between $4-$6 per gallon across various US states. Hence, such high gasoline prices are expected to further boost the demand in the market.
• The Consumer Product Safety Commission (CPSC) has laid down various standards related to performance requirements, labeling, and other aspects of walk-behind mowers to ensure consumer safety. Hence, the electric walk-behind lawn mowers should meet federal standards and comply with regulations before making them available in the market.
• According to US Environmental Protection Agency (EPA), around 30% of the water in the US is used for watering gardens and lawns. However, climate changes and other weather patterns have affected rainfall, leading to a water supply crisis across various cities. Hence, water shortage is expected to affect the garden acreage & therefore, the demand for electric garden mowers in the market.

SEGMENT ANALYSIS

• In 2021, Southern US was the major revenue contributor to the electric lawn mowers market and is expected to grow at a CAGR of 8.85% (by revenue) during the forecast period.
• Residential users are the major revenue contributors to the electric lawn mowers market across the country. Moreover, the segment is expected to add a revenue of $412.69 million during 2021-2027.
• By product type, walk-behind mowers dominate the market (by unit shipments) and are expected to grow at a CAGR of 5.34% during the forecast period.
• The electric corded segment dominates the electric lawn mowers market and is expected to reach $836.62 million by 2027.

Segmentation by Products

• Walk-Behind Mowers
• Self-propelled
• Push
• Hover
• Ride-on Mowers
• Standard Ride-on
• Zero-turn
• Lawn Tractor
• Garden Tractor
• Robotic Lawn Mowers

Segmentation by Power Source

• Battery Powered
• Electric Corded

Segmentation by End-user

• Residential Users
• Professional Landscaping Services
• Gold Courses & Other Sports Arenas
• Government & Others

Segmentation by Drive Type

• Manual Drive
• RWD
• FWD
• AWD

Segmentation by Start Type

• Push Start
• Key Start
• Recoil Start

Segmentation by Blade Type

• Standard Blades
• Mulching Blades
• Lifting Blades
• Cylinder Blades

Segmentation by Distribution

• Offline
• Specialty Stores
• Mass Market Players
• Dealers & Distributors
• Online

Segmentation by Region

• Southern US
• West US
• Midwest US
• Northeastern US

US ELECTRIC LAWN MOWER MARKET TRENDS & OPPORTUNITIES

Growing Adoption of Robotic Lawn Mowers

• Rapid technological advancements in recent years have led to the emergence of new technologies for garden care equipment. These technologies help enhance the effectiveness and efficiency of lawn care machines.
• Equipment with sensors such as obstacle detection, weather sensing, and anti-theft system promote convenience, thereby propelling the demand for these lawn mowers among the population.
• The robotic lawn mowers are inbuild with Wi-Fi, Bluetooth, and cellular circuitry that allow users to operate the mowers remotely through smartphones. Hence, integrating smartphone equipment allows users to locate the equipment through smart devices easily.

Advancement in Battery Technology

• Due to the rising demand for long-lasting battery life, several advancements have been made in batteries for extra backup capacity. This has dramatically improved the performance and efficiency of Li-ion batteries.
• The recent technological advancements are boosting the battery usage in ride-on mowers, thereby enhancing the scope of the battery-powered range of lawn mowers to the commercial market.
• The cost of Li-ion batteries has been declining significantly over the past few years due to their growing adoption and higher production. Hence, such a price decline is expected to push the market's demand for battery-powered lawn mowers.

VENDOR ANALYSIS

Some key industry participants in the market are Husqvarna, Robert Bosch, The Toro Company, STIGA, and Stanley Black & Decker. The competitive scenario in the US electric lawn mowers industry is currently intensifying. The vendors are constantly focussing on expanding product portfolio, introducing new features, and improving the battery performance & run time. Because of the growing trend of using lower-carbon energy sources, industry leaders emphasize adopting energy-efficient goods. This could be due to rising environmental concerns, such as global warming, in combination with gasoline or exhaust emissions. Major vendors are also implementing new cost-cutting and operational efficiency initiatives, such as maintaining direct material cost-out operations, right-sizing the supply chain footprint, lowering indirect material and logistics costs, and improving revenue and operating spending performance.

Prominent Vendors

• AriensCo
• Deere & Co.
• Honda Motor Company
• Husqvarna Group
• Robert Bosch
• Stanley Black & Decker
• STIGA Group
• The Toro Company

Other Prominent Vendors

• Alfred Karcher SE & Co. KG
• AS-Motor
• Briggs & Stratton
• Chervon Group
• Einhell Germany AG
• Emak Group
• Future GenRobots
• Generac Power Systems
• Greenworks Tools
• Grey Technology
• Hanghou Favor Robot Technology
• iRobot
• Makita
• Mamibot
• Masport
• Metalcraft of Mayville
• Milagrow HumanTech
• Ningbo NGP Industry Co., Ltd.
• Positecgroup
• Snow Joe
• STIHL
• SUMEC Group Corp.
• Techtronic Industries
• Textron Inc.
• Volta
• Yangzhou Weibang Garden
• ZHEJIANG TIANCHEN INTELLIGENCE & TECHNOLOGY CO., LTD.
• Zucchetti Centro Sistemi S.p.a.

KEY QUESTIONS ANSWERED

1. How big is the U.S. electric lawn mowers market during the forecast period?
2. Who are the key vendors in the u.s. electric lawn mowers market?
3. What are the factors impacting the U.S. electric lawn mowers market growth?
4. What will be the u.s. electric lawn mowers market size in terms of shipment by 2027?