Resource Scarcity - Consumer Trend Analysis

This report is part of the Trend Tracker report series, which analyzes trends related to consumer sentiment, lifestyles, attitudes, and behaviors. The consumer insight offered throughout the report is drawn from the publisher's global consumer survey, a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.

Key resources such as water, fossil fuels, and land are set to become increasingly scarce. In response, FMCG manufacturers are introducing long-term strategies to minimize product waste.

Scope

• Growing populations and income levels globally have led to consumption demand soaring.
• Leading manufacturers are introducing long-term plans to reduce waste, especially plastic and water, to eventually become carbon neutral certified.
• Focus has been on reusable and refillable packaging and finding use for by-products (e.g. whey protein) in response to consumer demand.

Reasons to Buy

• Gain a broader appreciation of the fast-moving consumer goods industry.
• Understand the relevant consumer trends and attitudes that can drive and support innovation and brand strategy.
• Access valuable strategic take-outs to help direct decision-making and inform new product development.