“Spain Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027” is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Spanish market.
The number of live births in Spain declined by 21.3% during 2015-21, to reach 0.3 million in 2021. This resulted in a baby population of one million in 2021. However, both the crude birth rate and total fertility rates, have fallen. The GDP of Spain grew by 5% in 2021 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 3.1%. Overall growth in value terms has decreased in recent years with the sector registering a negative CAGR of 2.5% during 2015-21. Similarly, in volume terms, sales declined in 2021, with the sector registering a negative CAGR of 4.4%. Baby milks remained by far the largest category in value terms with over 50% of the baby food sector, followed by baby wet meals & other category. Nestlé and Hero Group were the top two companies in 2021. Hero Group retained the top spot in value during 2015-21 and remained the leader in all the categories. Hypermarkets & supermarkets remained the leading distribution channel, accounting for 48.9% of overall value sales in 2021. The publisher estimates that the number of live births will decrease over the forecast period in Spain. Consequently, the market for baby food in the country is expected to decline in value and volume terms during 2021-27, registering negative CAGRs of 0.6% and 3.5%, respectively.
What else does this report offer?
The number of live births in Spain declined by 21.3% during 2015-21, to reach 0.3 million in 2021. This resulted in a baby population of one million in 2021. However, both the crude birth rate and total fertility rates, have fallen. The GDP of Spain grew by 5% in 2021 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 3.1%. Overall growth in value terms has decreased in recent years with the sector registering a negative CAGR of 2.5% during 2015-21. Similarly, in volume terms, sales declined in 2021, with the sector registering a negative CAGR of 4.4%. Baby milks remained by far the largest category in value terms with over 50% of the baby food sector, followed by baby wet meals & other category. Nestlé and Hero Group were the top two companies in 2021. Hero Group retained the top spot in value during 2015-21 and remained the leader in all the categories. Hypermarkets & supermarkets remained the leading distribution channel, accounting for 48.9% of overall value sales in 2021. The publisher estimates that the number of live births will decrease over the forecast period in Spain. Consequently, the market for baby food in the country is expected to decline in value and volume terms during 2021-27, registering negative CAGRs of 0.6% and 3.5%, respectively.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- Value sales of the Spanish baby food sector decreased from EUR550.5 million ($611.2 million) in 2015 to EUR473.7 million ($560.3 million) in 2021, registering a negative compound annual growth rate (CAGR) of 2.5%.
- In volume terms, the sector fell from 52.73 million kg in 2015 to 40.18 million kg in 2021, recording a negative CAGR of 4.4%.
- Value sales of the baby milks category decreased from EUR308.2 million ($342.2 million) in 2015 to EUR257.3 million ($304.4 million) in 2021, registering a negative CAGR of 3.0% during 2015-21. The category accounted for the highest share of the overall baby food sector, amounting to 54.3% in value terms, in 2021.
- Volume sales of baby cereals & dry meals fell from 10.71 million kg in 2015 to 7.5 million kg in 2021, contracting at a CAGR of 5.8% during 2015-21.
- Value sales of the baby wet meals & other category decreased from EUR171.2 million ($190.1 million) in 2015 to EUR163.3 million ($193.1 million) in 2021, registering a negative CAGR of 0.8%.
- During the same period, per capita expenditure on baby drinks increased by 1.8% in current price terms and decreased by 4.9% in constant price terms.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Introduction
- Executive Summary
- Market Environment
- Value and Volume Growth Analysis by Region
- Growth Analysis of Spain Compared with Other Leading Countries in the Western European Market
- PCC and PCE of Spain Compared with Global and Western European Markets
- Background
- Births
- The Consumer
- Sociodemographic Trends
- Working Women
- Breastfeeding Trends
- Regulations
- Overview
- Spain Baby Food Sector Snapshot
- Market Size Analysis
- Manufacturer Shares
- Category Analysis
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Drinks
- Baby Finger Food
- Production and Trade
- Imports
- Exports
- Production
- Distribution
- Channel Share Analysis
- Baby Food Retailing
- Economic Background
- GDP Growth and Inflation
- Prospects and Forecasts
- Future Trends
- Definitions
- Appendix
- Summary Methodology
- About the Publisher
- Birth & population trends, 2009 27
- Live births by region, 2013 and 2016
- Live births by region, 2015-20
- Main reasons for choice of baby food, 2015
- Live births by age group of mother, 2012, 2014, and 2016-18
- Number of women of childbearing age, by age group, 2012, 2014, and 2016-21
- Trends in working women, 2012-22
- Trends in working women by age group, 2011, 2014, 2016, 2017, and 2019-20
- Breastfeeding trends, 1995-2017
- Breastfeeding prevalence by socio economic groups based on employment type, 2012 and 2017
- Mothers exclusively breastfeeding in 2012 and 2017
- Leading categories (value) and (volume), 2021
- Baby food: manufacturer shares, value & volume, %, 2015-21
- Baby food: manufacturer shares by category, %, 2021
- Baby milks: SKUs by pack type, 2021
- Baby milks: SKUs by pack size, 2021
- Baby milks: brand price positioning analysis, 2021
- Baby milks: manufacturer shares, value & volume, %, 2015-21
- Baby milks: manufacturer & brand shares, value & volume, %, 2015-21
- Baby cereals & dry meals: SKUs by pack type, 2021
- Baby cereals & dry meals: SKUs by pack size, 2021
- Baby cereals & dry meals: brand price positioning analysis, 2021
- Baby cereals & dry meals: manufacturer shares, value & volume, %, 2015-21
- Baby cereals & dry meals: manufacturer & brand shares, value & volume, %, 2015-21
- Baby wet meals & other: SKUs by pack type, 2021
- Baby wet meals & other: SKUs by pack size, 2021
- Baby wet meals & other: brand price positioning analysis, 2021
- Baby wet meals & other: manufacturer shares, value & volume, %, 2015-21
- Baby wet meals & other: manufacturer & brand shares, value & volume, %, 2015-21
- Baby drinks: SKUs by pack type, 2021
- Baby drinks: SKUs by pack size, 2021
- Baby drinks: brand price positioning analysis, 2021
- Baby drinks: manufacturer shares, value & volume, %, 2015-21
- Baby drinks: manufacturer & brand shares, value & volume, %, 2015-21
- Baby finger food: brand price positioning analysis, 2021
- Baby milks & cereals: trends in imports, 2014-21
- Imports of baby milks & cereals by country of origin, 2019-21
- Other baby food: trends in imports, 2014-21
- Imports of other baby food by country of origin, 2019-21
- Baby milks & cereals: trends in exports, 2014-21
- Exports of baby milks & cereals by country of origin, 2019-21
- Other baby food: trends in exports, 2014-21
- Exports of other baby food by country of origin, 2019-21
- Change in distribution share, 2015-21
- Baby food: sales by outlet type, % value, 2015-21
- Baby food: sales by type of food & outlet type, % value, 2021
- Category definitions
- Terminology definitions
- Baby population, number of babies, 2009-27
- Baby food: market value, current prices, $ million, 2015-21
- Baby food: market value, constant prices, 2015-21
- Baby food: market volume, million kg, 2015-21
- Baby food: per capita expenditure, current prices, $, 2015-21
- Baby food: per capita expenditure, constant prices, 2015-21
- Baby food: per capita consumption, kg, 2015-21
- Baby milks: category segmentation, value & volume, 2015-21
- Baby food: market value forecasts, current prices, $ million, 2021-27
- Baby food: market value forecasts, constant prices, 2021-27
- Baby food: market volume forecasts, million kg, 2021-27
- Baby food: per capita expenditure, current prices, $, 2021-27
- Baby food: per capita expenditure, constant prices, 2021-27
- Baby food: per capita consumption, kg, 2021-27
- Exchange rates: LCU per $, 2015-21
- Exchange rates: LCU per $, 2022-27
- SKUs allocation by product type
- Value and volume share of Spain in the global and Western Europe baby food sector, 2021-26
- Spain compared to the other top countries in terms of market share, growth, and competitive landscape
- PCC* comparison Spain, Western Europe, and global, 2016-26
- PCE* comparison Spain, Western Europe, and global, 2016-26
- Baby food: sector size (value), 2015-21
- Baby food: sector size (volume), 2015-21
- Market size and growth analysis by value and volume, baby food sector, 2015-27
- Baby food: manufacturer shares, value %, 2021
- Baby food: manufacturer shares, volume %, 2021
- Baby food: manufacturer shares by category, %, 2021
- Market size and growth analysis by value and volume, baby milks category, 2015-27
- Baby milks: per capita expenditure & consumption, 2015-21
- Baby milks: per capita expenditure & consumption by age group, 2015-21
- Baby milks: segmentation, value, and volume, 2015-21
- Market size and growth analysis by value and volume, baby cereals & dry meals category, 2015-27
- Baby cereals & dry meals: per capita expenditure & consumption, 2015-21
- Market size and growth analysis by value and volume, baby wet meals & other category, 2015-27
- Baby wet meals & other: per capita expenditure & consumption, 2015-21
- Market size and growth analysis by value and volume, baby drinks category, 2015-27
- Baby drinks: per capita expenditure & consumption, 2015-21
- Share of key distribution channels (in value terms) baby food, 2021
- Key distribution channel share by category (in value terms), 2021
- GDP at current prices (EUR billion)
- Real GDP growth rate (%)
- Consumer price inflation (%)
- Unemployment rate (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nestlé
- Hero Group
- Danone Group
- Alter Farmacia S.A
- Ordesa
- Groupe Lactalis SA
