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Global Sustainability in Packaging 2022-2026

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    Report

  • 248 Pages
  • June 2022
  • Region: Global
  • The Freedonia Group
  • ID: 5661608

The impact of public and private sustainability efforts continues to grow in the US packaging industry. 

Driven by rising concern about the environmental effects of packaging production, use, and disposal, these efforts are driving a shift in product mix toward packaging that can help packaging producers and end users meet such targets as:

  • Source reduction (i.e., reducing packaging material volume)
  • Improved recycling rates, especially for plastics
  • Increased use of materials that are biodegradable and/or compostable
  • Increased use of recycled content in packaging
  • Expansion of reusable packaging programs

However, packaging sustainability is not straightforward, and cost and performance will continue to be the top priorities of packaging customers.

Pandemic Accelerates Expansion of Private Sustainability Targets While Public Efforts Slow

The COVID-19 pandemic has been a backdrop for the expansion of private sector sustainability targets, even as the pandemic has caused public sector efforts to slow somewhat. These efforts have been most pronounced in the food, beverage, and consumer markets, with major packaging firms as well as end users - including Nestlé, Keurig Dr Pepper, PepsiCo, and L’Oréal - announcing aggressive new goals for packaging sustainability and introducing packaging solutions to meet established ones. Sustainability efforts have also grown in the e-commerce market. For instance, in 2021, major shipping concerns in Europe launched reusable e-commerce packaging solutions that could translate to the US market.

Pledging to Cut Virgin Plastics, Packaging End Users Look to Paper, Bioplastic, & Molded Fiber

Reducing use of virgin plastics is a key goal of packaging sustainability efforts, and leading US packaging suppliers including Amcor and Berry Global are showing dedication to these trends by participating in the Ellen MacArthur Foundation New Plastics Economy Global Commitment and similar pledges. While some companies are exploring ways to fulfill such pledges by making plastic more eco-friendly - such as by improving recyclability or increasing use of recycled content - others are looking to shift away from conventional plastics altogether, changes that benefit materials that are perceived as more sustainable, including paper, bioplastics, and molded fiber. Though often higher cost and lower performance than plastics, these materials are increasingly the focus of product development efforts. A number of promising introductions have occurred in recent years, including Sonoco Products’ Natrellis molded sugarcane, PABOCO’s paper bottles, and Danimer Scientific’s Nodax PHA bioplastic resin for use in packaging.

Metal & Glass Also Benefit from Interest in Reusable Packaging

Reusable packaging programs are of increasing interest as a means to meet corporate source-reduction goals and provide consumers with further sustainable packaging options. Most reusable packaging is made from metal, glass, or other durable materials that do not quickly degrade under use and cleaning. Though generally higher in cost and heavier in weight (which makes shipping less energy efficient), metal and glass packaging are highly recyclable and reusable, boosting their environmental profile when they exit circulation in reusable packaging programs.

Table of Contents


1. Executive Summary
2. COVID-19 Pandemic
  • Overview
  • Impact on the Economy
  • Impact on the Packaging Industry
  • Impact on Sustainability Efforts
3. Packaging Introduction
  • Study Scope & Packaging Definition
  • Packaging Markets
  • Sales Outlook
  • Food Packaging
  • Beverage Packaging
  • Pharmaceutical Packaging
  • Foodservice Disposables
  • Other Markets
  • Key Packaging Product Trends
  • Corrugated & Paperboard Boxes
  • Rigid Containers
  • Flexible Packaging
  • Materials Competition
  • Key Materials & Market Trends
  • Shipment Outlook
  • Paper Packaging
  • Plastic Packaging
  • Metal Packaging
  • Glass & Other Packaging
4. What Drives Packaging Choice?
  • The Challenge in Finding the Best Packaging Solution
  • Pricing Trends & Packaging Cost
  • Performance
  • Changing Package Size Preferences
  • Shelf Appeal
  • Regulations
  • Plastic Bag & Container Bans
  • PFAS in Food Packaging
  • Container Deposit Laws
  • Recycled Plastic Content Regulations
  • Extended Producer Responsibility
5. Consumer Attitudes & Packaging Preferences
  • Recycling Participation Rated by Material
  • Composting of Packaging
  • Willingness to Pay for Expanded Curbside Recycling & Composting Service
  • Who Should Pay For Waste Services
  • Packaging Materials Ranked by Perceived Eco-Friendliness
  • Sustainable Packaging Features Particularly Sought by Consumers
  • Attitudes About Recycling & Biodegradability
  • Attitudes About Recycling
  • Attitudes About Recyclable Packaging & Recycled Content in Packaging
  • Curbside Recycling Services: Consumer Access
  • Drop-Off Recycling Services: Consumer Usage
6. What Is Sustainability?
  • Introduction
  • Total Environmental Footprint
  • Key Goals
  • Resource/Waste Reduction
  • Energy Efficiency
  • Pollution & Waste Prevention
  • Food Waste Reduction
  • Areas of Focus
  • Recycling
  • Recycled Content Usage
  • Biodegradability
  • Compostability
  • Renewable Resources
  • Reusability
  • Packaging Material Sustainability Comparison
  • Competitive Factors
  • Material Recycling Rate Comparison
7. Market Spotlight: Food Packaging
  • Market Scope
  • Demand Forecast
  • Materials Comparison
  • New Sustainable Packaging Developments
  • Suppliers & Sustainability Goals
8. Material Spotlight: Molded Fiber
  • Product Description
  • Demand Forecast
  • Suppliers
9. Product Spotlight: Bowls
  • Product Description
  • Demand Forecast
  • Materials Comparison
  • New Sustainable Product Development
  • Suppliers & Sustainability Initiatives
10. End User Strategies & Goals
  • Packaging End Users Up the Ante on Sustainability Targets
  • The Walmart Effect
  • Recycled Plastic Content Targets
  • Shifting Away from Plastic to Paper- & Plant-Based Packaging
  • Prominent Labels Can Convey Subtler Sustainability Attributes
  • Expansion of Reusable Packaging Programs
11. Plastic Packaging Sustainability
  • Leading Packaging Products
  • Key Sustainability Metrics
  • Plastics Recycling Rate
  • Recycled Content Usage
  • Labeling & Bale Standards
  • Captive Recycling Operations
  • Source Reduction Efforts
  • Biodegradable Plastics
  • Compostable Plastics
  • Biobased Plastics
  • Packaging Producer Strategies & Goals
  • Leading Plastic Packaging Producers
  • Amcor
  • Berry Global
  • Sealed Air
  • Consumer Trends in Plastic Packaging Recycling
  • Plastic Container Recycling
  • Plastic Film & Bag Recycling
  • New Product Development Efforts
12. Paper & Paperboard Packaging
  • Leading Packaging Products
  • Key Sustainability Metrics
  • Paper Recycling Rate
  • Recycled Content Usage
  • Source Reduction Efforts
  • Biodegradable & Compostable Products
  • Packaging Producer Strategies & Goals
  • Consumer Trends in Paper Packaging Recycling
  • Paper Recycling
  • Paperboard & Corrugated Recycling
  • New Product Development Efforts
13. Metal Packaging
  • Leading Packaging Products
  • Key Sustainability Metrics
  • Metal Recycling Rate
  • Recycled Content Usage
  • Source Reduction Efforts
  • Packaging Producer Strategies & Goals
  • New Product Development Efforts
14. Glass Packaging
  • Leading Packaging Products
  • Key Sustainability Metrics
  • Glass Recycling Rate
  • Recycled Content Usage
  • Source Reduction Efforts
  • Packaging Producer Strategies & Goals
  • Consumer Trends in Glass Container Recycling
  • New Product Development Efforts
15. Molded Fiber Packaging
  • Leading Packaging Products
  • Materials Overview
  • Molded Pulp
  • Molded Sugarcane
  • Other Molded Fiber
  • Key Sustainability Metrics Molded Fiber Recycling
  • Recycled Content Usage
  • Source Reduction Efforts
  • Biodegradable & Compostable Products
  • Wood Pulp vs. Agricultural Waste
  • Packaging Producer Strategies & Goals
  • New Product Development Efforts
16. List of Industry Participants
17. Appendix
  • Report Details
  • Definitions
  • Abbreviations
  • Methodology
  • Study-Specific Methodology
  • Sources
  • Associations & Agencies
  • Related Studies & Reports
  • Macroeconomic Assumptions
  • Economic Environment
  • Demographic Trends
  • Consumer Spending
  • Retail Sales
List of Tables
2. COVID-19 Pandemic
Table 2-1. Macroeconomic Indicators, 2019 - 2023 (billion 2012 dollars)

3. Packaging Introduction
Table 3-1. Key Advantages & Disadvantages by Packaging Material Type

4. What Drives Packaging Choice?
Table 4-1. Key Performance Characteristics by Packaging Material Type

5. Consumer Attitudes & Packaging Preferences
Table 5-1. Consumer Frequency of Composting Packaging by Gender, Age Group, Urban vs. Rural Setting, & Annual Household Income Bracket, 2021 (% of respondents with access to composting for packaging services)
Table 5-2. Willingness to Pay for Expanded Curbside Recycling & Composting Services by Gender, Age Group, Urban vs. Rural Setting, & Annual Household Income Bracket, 2021 (% of total respondents who agree with the statements)
Table 5-3. Consumer Opinion on Who Should Pay for Waste Services by Gender, Age Group, Urban vs. Rural Setting, & Annual Household Income Bracket, 2021 (% of respondents in agreement)
Table 5-4. Consumer Perspectives on the Eco-Friendliness of Packaging Using Conventional Petroleum-Based Plastics by Gender, Age Group, Urban vs. Rural Setting, & Annual Household Income Bracket, 2021 (% of total respondents)
Table 5-5. Consumer Perspectives on the Eco-Friendliness of Packaging Using PlantBased Bioplastics by Gender, Age Group, Urban vs. Rural Setting, & Annual Household Income Bracket, 2021 (% of total respondents)
Table 5-6. Features Consumers Especially Look for When Considering “Sustainable” or “Eco-Friendly” Packaging by Gender, Age Group, Urban vs. Rural Setting, & Annual Household Income Bracket, 2021 (% total respondents)
Table 5-7. Consumer Attitudes About Recycled Plastics & Biodegradability by Gender, Age Group, Urban vs. Rural Setting, & Annual Household Income Bracket, 2021 (% of total respondents)
Table 5-8. Consumer Attitudes About Recycling by Gender, Age Group, Urban vs. Rural Setting, & Annual Household Income Bracket, 2021 (% of total respondents who agree with the statements)
Table 5-9. Consumer Attitudes About Recyclable & Recycled Content in Packaging by Gender, Age Group, Urban vs. Rural Setting, & Annual Household Income Bracket, 2021 (% of respondents in agreement with the statements)
Table 5-10. Access To Curbside Recycling at Home by Product to Recycle, Gender, Age Group, Urban vs. Rural Setting, & Annual Household Income Bracket, 2021 (% total respondents)
Table 5-11. Access To Curbside Composting Services at Home by Type, Gender, Age Group, Rural vs. Urban Setting, & Annual Household Income Bracket, 2021 (% total respondents)
Table 5-12. Usage of Drop-Off Recycling Services (at a Store, Community Bin, Waste Management Facility, etc.) in the Last 12 Months by Product, Gender, Age Group, Urban vs. Rural Setting, & Annual Household Income Bracket, 2021 (% of total respondents)
Table 5-13. Usage of Drop-Off Composting Services (at a Store, Community Bin, Waste Management Facility, etc.) in the Last 12 Months by Product, Gender, Age Group, Urban vs. Rural Setting, & Annual Household Income Bracket, 2021 (% of total respondents)

6. What Is Sustainability?
Table 6-1. Rating Packaging Materials by Sustainability Metric

7. Market Spotlight: Food Packaging
Table 7-1. Food Packaging Demand by Packaging Format, 2010 - 2025 (million dollars)
Table 7-2. Food Packaging Demand by Material, 2010 - 2025 (million dollars)

8. Material Spotlight: Molded Fiber
Table 8-1. Molded Fiber Packaging Demand by Type & Market, 2016 - 2026 (million dollars)

9. Product Spotlight: Bowls
Table 9-1. Food Packaging Bowl Demand by Application, 2010 - 2025 (million dollars)
Table 9-2. Food Packaging Bowl Demand by Material, 2010 - 2025 (million dollars)

10. End User Strategies & Goals
Table 10-1. Selected Consumer Packaged Goods Producers: Recycled Content Goals

11. Plastic Packaging Sustainability
Table 11-1. Selected Plastic Packaging Suppliers: Recycled Content Goals
Table 11-2. Plastic Packaging Waste Collected for Recycling by Product & Resin, 2017 - 2020 (million pounds)
Table 11-3. Consumer Frequency of Plastic Container Recycling by Gender, Age Group, Urban vs. Rural Setting, & Annual Household Income Bracket, 2021 (% of respondents with access to plastic container recycling services)
Table 11-4. Consumer Frequency of Plastic Film & Bag Recycling by Gender, Age Group, Urban vs. Rural Setting, & Annual Household Income Bracket, 2021 (% of respondents with access to plastic film & bag recycling services)

12. Paper & Paperboard Packaging
Table 12-1. Consumer Frequency of Paper Recycling by Gender, Age Group, Urban vs. Rural Setting, & Annual Household Income Bracket, 2021 (% of respondents with access to paper recycling services)
Table 12-2. Consumer Frequency of Paperboard & Corrugated Recycling by Gender, Age Group, Urban vs. Rural Setting, & Annual Household Income Bracket, 202(% of respondents with access to paperboard & corrugated recycling services)

14. Glass Packaging
Table 14-1. Consumer Frequency of Glass Container Recycling by Gender, Age Group, Urban vs. Rural Setting, & Annual Household Income Bracket, 2021 (% of respondents with access to glass container recycling services)

16. List of Industry Participants Table 16-1. Selected Industry Participants
17. Appendix
Table 17-1. Industry Codes Related to Food Packaging
Table 17-2. Abbreviations & Acronyms Used in Study
Table 17-3. Macroeconomic Indicators, 2010 - 2025 (billion 2012 dollars)
Table 17-4. Population & Households, 2010 - 2025 (million persons)
Table 17-5. Personal Consumption Expenditures & Retail Sales, 2010 - 2025 (billion dollars)
Table 17-6. Nondurable Goods Retail Sales, 2010 - 2025 (billion dollars)

List of Figures
1. Executive Summary
Figure 1-1. Sustainable Packaging Market

2. COVID-19 Pandemic
Figure 2-1. Real GDP by Economic Sector, 2020 - 2023 (% annual change)

3. Packaging Introduction
Figure 3-1. Packaging Demand, 2010 - 2025 (billion dollars)
Figure 3-2. Corrugated & Paperboard Box Demand, 2011 - 2026 (million dollars)
Figure 3-3. Packaging Shipments, 2010 - 2025 (billion dollars)

4. What Drives Packaging Choice?
Figure 4-1. Packaging Pricing Growth by Product, 2012 - 2021 (% annual change)
Figure 4-2. Comparison of Prices for Competitive Packaging Products

5. Consumer Attitudes & Packaging Preferences
Figure 5-1. Consumer Recycling Frequency by Type of Packaging, 2021 (% of respondents with access to recycling for each type)
Figure 5-2. Consumer Perception of the Eco-Friendliness of Packaging Materials, 2021 (% total respondents)
Figure 5-3. Features Consumers Especially Look for When Considering “Sustainable” or “Eco-Friendly” Packaging, 2021 (% total respondents)

6. What Is Sustainability?
Figure 6-1. Packaging Recycling Rates by Material, 2010 - 2018 (billion dollars)

7. Market Spotlight: Food Packaging
Figure 7-1. Food Packaging: Product Examples
Figure 7-2. Food Packaging Demand, 2010 - 2025 (million dollars)
Figure 7-3. Food Packaging Demand Growth by Material, 2010 - 2025 (% CAGR)

8. Material Spotlight: Molded Fiber
Figure 8-1. Molded Fiber Packaging: Product Examples
Figure 8-2. Molded Fiber Packaging Demand by Type, 2016 - 2026 (million dollars)

9. Product Spotlight: Bowls
Figure 9-1. Food Packaging Bowls: Product Examples
Figure 9-2. Food Packaging Bowl Demand, 2010 - 2025 (million dollars)
Figure 9-3. Food Packaging Bowl Demand Growth by Material, 2010 - 2025 (% CAGR)

11. Plastic Packaging Sustainability
Figure 11-1. Plastic Packaging: Product Examples
Figure 11-2. Plastic Packaging Recycling Rate, 2010 - 2018 (% of products recycled)

12. Paper & Paperboard Packaging
Figure 12-1. Paper & Paperboard Packaging: Product Examples
Figure 12-2. Paper & Paperboard Packaging Recycling Rate by Product, 2010 - 2018 (% products recycled)

13. Metal Packaging
Figure 13-1. Metal Packaging: Product Examples
Figure 13-2. Metal Packaging Recycling Rate by Type, 2010 - 2018 (% products recycled)

14. Glass Packaging
Figure 14-1. Glass Packaging: Product Examples
Figure 14-2. Glass Packaging Recycling Rate by Product, 2010 - 2018 (% products recycled)

15. Molded Fiber Packaging
Figure 15-1. Molded Fiber Packaging: Product Examples

Samples

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Companies Mentioned

  • Amcor
  • Berry Global
  • Danimer Scientific
  • Keurig Dr Pepper
  • L’Oréal
  • Nestlé
  • PABOCO
  • PepsiCo
  • Sealed Air
  • Sonoco

Methodology

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