Profile of retailer's shopper base, key performance indicators, sales and market shares
Home Bargains' health & beauty shoppers are predominantly female (68%) however, it also appeals to male shoppers (32%) due to its extensive line of male grooming products. Its shoppers are predominantly millennials and boomers, and its proposition as an affordable discount retailer that stocks health & beauty products is most appealing to price-conscious shoppers.
Home Bargains' market share has increased from 0.6% in 2016 to 1.1% in 2021. Although the retailer's presence is limited to the UK, making it vulnerable to local market uncertainties, its sales have steadily grown from GBP2,020 million in 2016 to GBP4,047.1 million in 2021, representing a CAGR of 14.9%. Home Bargains' annual growth rate, in sales terms, was 12.7% in 2021.
Home Bargains' health & beauty shoppers are predominantly female (68%) however, it also appeals to male shoppers (32%) due to its extensive line of male grooming products. Its shoppers are predominantly millennials and boomers, and its proposition as an affordable discount retailer that stocks health & beauty products is most appealing to price-conscious shoppers.
Home Bargains' market share has increased from 0.6% in 2016 to 1.1% in 2021. Although the retailer's presence is limited to the UK, making it vulnerable to local market uncertainties, its sales have steadily grown from GBP2,020 million in 2016 to GBP4,047.1 million in 2021, representing a CAGR of 14.9%. Home Bargains' annual growth rate, in sales terms, was 12.7% in 2021.
Scope
- Home Bargains' affordable offerings appeal to price-conscious UK shoppers
- Home Bargains' revenue continues to increase
- Home Bargains' store openings and promotions helped reach more customers
Reasons to Buy
- Gain a comprehensive knowledge on Home Bargains's business and develop a competitive advantage
- Investigate current trends in the health & beauty market to identify the best opportunities to exploit
- Analysis of key players in the health & beauty segment in the UK
Table of Contents
- Executive Summary
- Retailer’s Shopper profile
- Health and beauty shopper profile
- Where UK consumers buy health & beauty products
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Sales and market shares
- Health & Beauty market
- Home Bargains’ market share
- Top 10 retailers’ market share
- Home Bargains’ share of shoppers
- Market positioning map
- Contacts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Boots
- Tesco
- Specsavers
- ASDA
- Sainsbury`s
- LloydsPharmacy
- Superdrug
- Morrisons
- Well Pharmacy
- Aldi
