MVNO Advantages include Lower Cost, Greater Benefits, Specific Niches and More !
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This report provides analysis of the global MVNO marketplace segmented by region and country including MVNO type, hosting network, services and business models. It provides an assessment of MVNO supporting technologies, MVNO types, and business models. The report also analyzes the keys to success by MVNO type and strategy.
Report Benefits:
- Assess the competitive MVNO marketplace in your service area
- Identify leading MVNO providers, strategies and service offerings
- Compare your MVNO start-up plans to similar services and/or business models
- Excellent complement to the MVNO Business Plan and Financial Modeling Tool
A mobile virtual network operator (MVNO) is a wireless service provider that delivers mobile service to customers without actually owning network infrastructure. An MVNO makes business arrangements with the mobile network operator (infrastructure owner) and gains access to network services, which the MVNO then leverages to provide services to end-users.
A sampling of some of the most successful global MVNO companies includes the following:
- Lycamobile (23 countries) Lycamobile is a global MVNO that provides mobile services in 23 countries, including the UK, USA, and South Africa. It is one of the largest MVNOs in the world, with over 16 million subscribers. Lycamobile is known for its affordable international calling rates and its wide range of prepaid plans.
- Consumer Cellular (USA) Consumer Cellular is a US-based MVNO that provides mobile services to over 5 million subscribers. It is known for its affordable plans, its focus on customer service, and its wide range of devices, including smartphones, flip phones, and tablets. Consumer Cellular also offers a variety of plans for seniors, families, and businesses.
- Lebara (10 countries) Lebara is a global MVNO that provides mobile services in 10 countries, including the UK, France, Germany, and Spain. It is known for its affordable international calling rates and its focus on ethnic minority communities. Lebara also offers a variety of prepaid plans, including plans with unlimited data.
- PosteMobile (Italy) PosteMobile is an Italian MVNO that is owned by Poste Italiane, the Italian postal service. It is the largest MVNO in Italy, with over 10 million subscribers. PosteMobile offers a variety of prepaid and postpaid plans, as well as a variety of devices, including smartphones, tablets, and routers.
- giffgaff (UK) giffgaff is a UK-based MVNO that is owned by O2. It is known for its affordable prices and its unique community-based approach. giffgaff customers can earn credit by helping other customers or by participating in online forums. giffgaff also offers a variety of prepaid and postpaid plans, as well as a variety of devices.
Successful MVNOs are those that position their operations so that customers do not distinguish any significant differences in service or network performance yet offer some special affinity to their customers. MVNO types evaluated in this report include Discount MVNOs, Lifestyle/Niche MVNOs, Media/Entertainment MVNOs, Ethnic MVNOs, Business MVNOs, Brand MVNOs, and Data MVNOs.
Major MVNO types are analyzed in this report as follows:
- Full MVNO: Responsible for the complete infrastructure, operations, customers, and data, and full control of services and products it delivers to the market, as well as flexibility in developing and deploying new services. The MNO supplies the network access. A full MVNO operates similar to an MNO, but without the MNO spectrum.
- Service Provider MVNO: Will either work under its brand or co-branded with the host operator (by adding ‘Powered by’ to the brand). In best cases, the MVNO provides a concept, brand, distribution channels or a large current client base to the table to be used to make sales, or differentiate from the competition.
- Enhanced Service Provider MVNO: Works under its own brand with its own SIM cards and can get its own numbering range/mobile network code, although not fully independent from the host operator's numbering plan. The MVNO can add its own value-added services, to leverage sales, or differentiate from the competition.
- Branded Reseller MVNO: Will either work under its own brand or co-branded with the MNO. In most cases, the branded reseller has a brand, distribution channels and/or a large existing client base to the table, from which it can enhance its sales. It is often the easiest MVNO type for an MNO to accept as the carrier can control most of the processes.
Variation between business models among MVNO types is due in part to differences with respect to their respective infrastructure ownership. For example, some MVNOs may use their own billing systems while others typically choose to outsource their billing functionality. Some MVNOs own intelligent software or hardware infrastructure that sit at the edge of the network allowing them to offer more advanced applications and services.
Why have MVNOs been so successful globally? There are several key values to consumers of using a MVNO rather than a legacy wireless carrier:
- Lower Cost: MVNOs typically offer lower-cost plans than legacy carriers. This is because they don't have to own and maintain their own network infrastructure, and they can negotiate lower wholesale rates from the major carriers.
- More Flexibility: MVNOs often offer more flexible plans than legacy carriers, with a variety of options to choose from, such as pay-as-you-go, no-contract, and month-to-month plans. This makes it easier for consumers to find a plan that fits their needs and budget.
- Better Customer Service: MVNOs often have smaller customer bases than legacy carriers, which allows them to provide more personalized and attentive customer service.
- Focus on Specific Niches: MVNOs can tailor their plans and services to specific niches, such as families, seniors, or travelers. This can provide consumers with more value and features than they would find with a legacy carrier.
In addition to the above, MVNOs are also often more innovative than legacy carriers. They are more likely to offer new and unique features, such as the ability to use multiple phone numbers on the same device or to share data with other users. Overall, MVNOs can be a great value for consumers who are looking for a more affordable, flexible, and innovative mobile phone service.
Table of Contents
1.0 Executive Summary
Companies Mentioned
- Access Wireless
- Aerovoyce
- Affinity Mobile
- Afone Mobile
- Africell
- Afrihost
- AH Mobiel
- AICom
- Airmob
- Airtel
- AirVoice Wireless
- Aiva Mobile
- Aldi Mobile Swiss
- Aldi Talk
- ALDImobile
- Alestra Movil
- Algar Telecom
- Ali Telecom
- Allo Incognito
- Allvoi Wireless
- AlmaTel Mexico
- Amaysim
- America Net
- amobile
- Annex Telecom
- Aqua Mobil
- AsahiNet
- Asda Mobile
- AT&T
- Auchan Mobile
- Avido
- Awasr
- Ay Yildiz
- B-Mobile
- BAIT
- Baltcom
- Banglalink
- Bazile Telecom
- Beast Mobile
- Beeline
- Bell Mobility
- BEN
- Berrymobile
- Best Cellular
- BH Telecom
- BIC Sim
- Biglobe
- BildConnect
- Billitel
- Birdie Mobile
- Bite
- Bitel
- Black Wireless
- Blau
- BLESK Mobil
- Blue Light Mobile
- Blue Wireless
- Bob Mobil
- Bolivia
- BonBon
- boom! MOBILE
- Boost Mobile
- Bouygues Telecom
- Bredband
- Bredbandsson
- Breitband Ch
- BrnkackaTEL
- BSNL
- BT Mobile
- BTC
- Budget Mobile
- Budget Phone
- Bueno cell
- CableMovil
- Cabletica
- Caiway
- Callmobile
- CallPro
- Cansel Connect
- Caritas Laczy
- Carrefour
- Catch Connect
- Catel
- CBB Mobile
- Cell C
- Cellip
- CellNUVO
- Cellular Abroad
- Central America
- Centropol Telecom
- Chatr Mobile
- CherryPrepaid
- Chilimobil
- China Mobile
- China Mobile Hong Kong
- China Mobile International
- China Telecom
- China Unicom
- China Unicom Hong Kong
- China-Hong Kong Telecom
- Chunghwa Telecom
- CIC Mobile
- Ciel Telecom
- Cierto
- Cinco
- CirclesLife
- Cityfone
- Citymesh
- Citynet
- Claro
- Claro Brazil
- Claro Colombia
- Clear Mobile
- Cloud Communications
- Club Budget
- Club Serenite
- CMLink
- Coles Mobile
- Comtalk
- Conectabalear
- Congstar
- CoolTel
- Coop Mobile
- CoopMobile
- COOPVoce
- Corasta
- Coriolis Telecom
- Cosmote
- Cotas Movil
- CREDO Mobile
- Cricket Wireless
- Crédit Mutuel Mobile
- CTExcelbiz
- Cubic Telecom
- Cuy Móvil
- Czech Mobile
- Daily Telecom
- Daktela
- DanDial
- Das Abo
- DataJack
- DataXoom
- Datora
- DCI Wireless
- Delight Mobile
- Deutsche Telekom
- Dialog Telekom
- Digame
- Digi Communications
- Digi Mobil
- Digicel
- Digital Island
- Digital Republic
- digitec connect
- Dipper
- Diri
- Discotel
- Dito Telecommunity
- Djuice
- DMM mobile
- DNA Ojy
- Dobruska
- Dodo
- Dotmobile
- DPhone
- Dragon
- Drei
- Drillisch
- e-Lux Mobile
- Easter Egg
- Eastlink
- Easy Telecom
- Easytel Telefongesellschaft
- Econet Wireless
- Ecotalk
- Edeka Smart
- EDPnet
- Educom
- EE Limited
- Eety
- EI Telecom
- EinfachPrepaid
- EIRCom
- Ekomobile
- Eleven SpeakOut Wireless
- Elimobile
- Elisa
- Ello Mobile
- emart mobile
- Embou
- Emobiel
- Emtecko
- Enreach
- Entel
- enTouch Wireless
- Epic
- Equitel
- Eri Mobile
- Espresso
- ETB
- Etisalat
- Euro Operator
- Euronet
- Euskaltel
- Evercall
- Evergreen Mobile Co
- Execulink Mobility
- Exetel
- Exis
- Expat Mobile
- Externet
- Extreme Connect
- Eyagi
- Eyesvision Co
- Facilicom
- Fakt Mobile
- Far EasTone
- Fast Mobile
- Fastweb
- Fayn
- Feder Mobile
- Fello
- Fenercell
- Fibracat
- Fido
- Finn Mobile
- Firstcom
- Fixnet
- Fizz Mobile
- Fjordkraft Mobil
- FL Mobile
- Flash Mobile
- Flash Mobile (ACN)
- Flash Móvil
- Flash Wireless
- FM Group Mobile
- FNB Connect
- Fonia
- Fonic
- FP Net
- Fraenk
- Free Mobile
- Freedom Mobile
- FreedomPop
- Freenet
- Freenet Flex
- FreeUP Mobile
- FRiENDi Mobile
- Frog Mobile
- FunFon
- Future Power
- Fyve
- Gamers Mobile
- Ge org
- Geenet
- Gen Mobile
- Giffgaff
- Giganet
- Global
- GlobalTel
- Globe Telecom
- Globitel
- Gmobile
- GoMo
- GoMobil
- goodgo
- GoodGo Mobile
- Google Fi
- Goood
- Gotanet
- Grameenphone
- Grid Mobile
- Gron Telekom
- GTD Móvil
- GTI
- GTS Mobil
- Ha-loo
- Halebop
- Halla Mobil
- Hallon
- Happybytes
- Hayo Telecom
- Helder Telecom
- Help Mobile
- her Mobile
- Heroo Mobile
- Hexatel
- Heyah
- Hip Mobil
- Hits mobile
- HKBN
- HO Wireless
- HoDo Mobile
- Hollandsnieuwe
- HomeNet Technologies
- homobile
- Hong Kong Telecom (HKT)
- Hot Hofer Telecom
- Hrvatski Telekom
- HT Eronet
- HTP mobil
- Hub One
- Humans
- i Mobile
- Ibon Mobile
- iCentrex
- iClickmobile
- iD Mobile
- IENTC movil
- IIJ Mobile
- Iliad Italia
- IMC Networks
- Imowi
- Indochina Telecom
- Inea
- Infracom
- Inkk Mobile
- Innogy Mobil
- Intellinet
- Intertelecom
- Inwi
- Inxel
- ION Mobile
- IP Nexia
- iPrimus
- ITI Neovision/ Canal Plus
- Iway
- Izzi Movil
- Ja Mobil
- Jambox Mobile
- Japan Communications
- Jazztel
- Jethro Mobile
- Jetnet
- Jiayu Mobile
- Jim Mobile
- JOi Telecom
- Jolt Mobile
- Joy Telecom
- Joymobile
- Juro
- K Telecom
- Kabelplus
- Kajeet
- Karma
- Kaufland Mobil
- KC Mobile
- Kena Mobile
- Kertel Enterprises
- KidsConnect
- Klarmobilde
- Klokan mobil
- Klucz Mobile
- Knet
- Kogan Mobile
- Kometsi Telecommunications
- Koodo Mobile
- KORE Wireless
- Koruna Mobile
- KPN
- Kroger Wireless
- Krone Mobile
- KT Corporation
- KT M Mobile
- Kurier Mobil
- Kwikki
- Kyivstar
- Kölbi
- L-Mobi Mobile
- La Poste Mobile
- La Poste Tunisienne
- Ladybug Wireless
- Lajt Mobile
- Lama Mobile
- LCR-Telecom
- Lcrom
- Le French Mobile
- Lebara
- Legos
- Lemonvil
- Lenovo Connect
- Leofone
- Leucom Mobil
- LG HelloVision
- LG Uplus
- Liberty
- Liberty Wireless
- Lidl Connect
- Life Wireless
- Lifecell
- LiivM
- Line Mobile
- Lively
- Liwest Mobil
- LMT
- Lobster
- Lowi
- Loxley
- Lucky Mobile
- Lucymobile
- Luxembourg Online
- Lycamobile
- Lycamobile Spain
- M-budget Mobile
- M-Net
- m:tel
- M:tel Austria
- Macquarie Telecom Mobile
- Madstar Mobile
- Magenta Telekom
- Magyar Telekom
- Majan Telecom
- Makedonski Telekom
- Mamutnet
- Mango Mobile
- Maroc Telecom
- Mascom
- Mate
- Maxcom
- Maxitel
- Maxxim
- MCN Telecom
- Me&You Mobile
- Media Markt Mobil
- MegaFon
- Melita
- MEO
- Metro
- Metronet
- Metroport
- MetTel Mobile
- Miio
- Mineo
- Mingla Mobil
- Mint Mobile
- Mint Mobile (Budget Mobile)
- Mit Tele
- Mittel
- Mixtus
- MM Mobile
- Mobal
- Mobicast
- MobiFone
- moBig
- Mobiho Essentiel
- Mobil
- Mobil od ČEZ
- Mobilcz
- Mobile
- Mobile Vikings
- MobilFree
- Mobilka
- Mobily
- Mobing
- MobiUZ
- Moche
- Modra Simka
- Moi
- Moico
- Moose Mobile
- Movistar
- MTel Switzerland
- MTN
- MTNL
- MTS
- MTX Connect
- Multibyte
- Multimedia Polska
- MyAFMobile
- MyCall
- MyRepublic
- Móvil Éxito
- Nadunet
- Nau Mobile
- Neibo
- Nej Mobil
- Nemi
- net+
- NetAachen
- NETatONCE
- Netbox Mobil
- NetBuddy
- NetCologne
- Netia
- Netline
- Netllar
- Netoip Mobile
- netTALK CONNECT
- Nettokom
- Networth Telecom
- Netzclub
- NetZero
- Never Throttled
- Next Level Telecom (NLT)
- Next Mobile
- Nifmo
- Njumobile
- Noitel Mobile
- Nord Telekom
- Nordic TeleCom
- Norway
- NOS
- Nova Mobil
- Novum
- Now PAYG
- NRJ Mobile
- NTT
- NTT Communications
- NTT Docomo
- Nuro Mobile
- Oceana, Pacific
- Ocean’s
- Odorikcz
- Olephone
- Omantel
- One Bill Global
- One Call
- One Central
- Onmovil
- OnStar
- Ooredoo
- Ooredoo Oman
- Optima Mobile
- Optimum
- Optus
- Orange
- Orange Belgium
- Orange Botswana
- Orange España
- Orange Morocco
- Orange Polska
- Orange Romania
- Orange Slovensko
- Orcon
- Ortel Mobile
- Oskarta
- OtavaNet
- Otelo
- OTR Mobile
- Otvarta
- Oui
- Ozone
- Paritel
- Parlem
- Patriot Mobile
- PC Mobile
- Penguin
- Penny Mobil
- Pennytel
- PEOPLEnet
- Pepephone
- Petro-Canada Mobility
- Phonero
- Pillofon
- Pix Wireless
- Plancom
- Play
- Plintron
- Plus
- plus Mobiel
- Plusnet
- pMobile
- Pocos
- Poda
- POND Mobile
- Popit Mobile
- Populoos
- Post
- Premium Mobile
- PremiumSim
- Primacall
- Primamobile
- Primastrom
- Primus Wireless
- PrioCom
- Prixtel
- Promobile
- Proven Services
- Proximus
- PSB Network
- PTV Telecom
- Public Mobile
- Pulse Cellular
- Puppy Wireless
- Pure Talk
- Q-tel
- QBo Cel
- Quickline Mobil
- Rabona
- Radost
- Raiffeisen Mobile
- Rain
- Rakuten Mobile
- Rapid Mobil
- Reach Mobile
- Ready Mobile
- RED
- Red Bull Mobile
- Red Compartida
- Red Pocket Mobile
- RedOne
- Redone Mobile
- Redworks
- Reglo Mobile
- Relax Mobil
- Renna Mobile
- Republic Wireless
- Rete Mobile
- Reward Mobile
- Roam Telecom
- Robi
- Rogers Communications
- Rossman Mobile
- Rostelecom
- S Mobile
- S-Budget-Mobile
- Safaricom
- Safelink
- SafeLink Wireless
- SafetyNet Wireless
- Saga Mobil
- SAK mobil
- Sakura Mobile
- Salam Mobile
- Salt Mobile
- Sasag
- SaskTel
- Saturn
- Sauron
- SazkaMobil
- SB Telecom
- Sbermobile
- Scarlet Telecom
- Scratch Wireless
- Seawolf Wireless
- Selectel Wireless
- Sercomtel
- Sewan Communications
- SFR
- Shaw Mobile
- Si, Pronto
- Sim+
- Simde
- Simfonie
- SIMon Mobile
- Simpa
- Simpati
- Simpel
- Simple
- SIMply
- SimplyConnect
- Simyo
- Singtel
- Sipgate
- SK Mobile
- SK Telecom
- SK Telink
- Skinny Mobile
- SKY
- Sky Mobile
- Skyfone
- Skynet Russia
- Slingshot
- Slovak Telekom
- Slovakia
- Smart Communications
- Smartel
- Smartmobil
- Smartmobile
- SmarTone
- SMARTY
- Softbank Group
- Softnet
- Sollie
- Soluno
- Sosh
- Southern Phone
- Soy Movil
- Spain
- Spar Mobil
- Sparhandyde
- Spark
- SpeakUp
- SpeedTalk Mobile
- Spintel
- Sprint
- Spusu
- Spusu Mobile
- Standard Bank Mobile
- StandUp Wireless
- StarHub
- StarTEL
- STC
- Stella Telecom
- Suma Móvil Chile
- Suma Móvil Colombia
- Suma Móvil Peru
- Sun Cellular
- Sun Mobile
- Sunrise
- Suop
- Superdrug Mobile
- Surf Telecom
- swb
- Swisscom
- Switzerland
- Swyp
- Swype
- Syma Mobile
- T STAR
- T-Mobile
- T-Mobile Czech Republic
- TAG Mobile
- Taiwan Mobile
- Talkmobile
- Talkmore
- TalkTalk
- TAM ONE
- Tangerine Telecom
- Tango
- Tarifhaus
- Tarr Kft
- Tchibo Mobil
- TDC
- TelCel
- Tele
- Tele Columbus
- Tele Russia
- Telecable
- Telecall
- Telechoice
- Telecom
- Telecom Personal
- Teledema
- Telefonica-Movistar
- Telekom Slovenije
- Telelo
- Telemach
- Telemach Hrvatska
- Teleman
- Telenatie
- Telenor
- Telestica
- Telestrada
- Teletalk
- Teletek
- Telewizja Kablowa Chopin
- Telgam
- Telgen
- Telia
- Telin
- Telio
- Telipol
- TelKom
- Telkom Kenya
- tell
- Tellink
- Tello Mobile
- Telmore
- Telness
- Telstra
- Teltik
- Telus
- Tempo Wireless
- TerraCom Wireless
- Tesco Mobile
- Tesix Wireless
- TextNow
- The Phone Co-op
- The Unlimited
- Think Mobile
- Three (Denmark)
- Three Ireland
- Three UK
- Tigo
- TIM Brasil
- TIM Italy
- Ting
- Tinkoff Mobile
- Tiscali
- TM
- TNG
- tnMobil
- TNT
- To the Moon
- Tomato
- Ton
- Toya
- Trace Mobile
- Tre
- TriMob
- TruConnect
- Truphone
- TTQ Mobil
- tuBiedronka
- Tuenti Movil
- Tunisie Telecom
- Turkcell
- Tuyo Broadband
- Twigby
- Türk Telekom
- U Mobile
- Ubigi
- UCell
- Ukraine
- Ultra Mobile
- Unifique
- Unifon
- United Telecom
- Unitymedia
- Unotel
- Unreal Mobile
- Unwired Fiji
- UPC Poland
- Uplussave
- US Mobile
- Utility Warehouse
- Uzmobile
- UZO
- V-Tell
- Vasanta
- Vaya
- Vecto Mobile
- Vectone Mobile
- Vectra
- Verizon
- VFC Mobile
- Vianova
- Vidanet
- Videotron
- Vietnamobile
- Viettel Mobile
- Vimla
- Vinaphone
- Virgin Media Ireland
- Virgin Mobile
- Virgin Mobile Saudi Arabia
- Virgin Plus
- Visible
- Viva
- Vivifi
- Vivo
- VivoBee
- Vodacom
- Vodafone
- Vodafone Australia
- Vodafone España
- Vodafone GmBH
- Vodafone Greece
- Vodafone Hungary
- Vodafone Island
- Vodafone Italy
- Vodafone Netherlands
- Vodafone Oman
- Vodafone Romania
- Vodafone Turkey
- Vodafone UK
- Vodafone Ukraine
- Voice Net
- VOLmobil
- Voo
- VOXI
- Vozelia
- VTB Mobile
- VTR Móvil
- VTX
- Waoo Mobil
- Warehouse Mobile
- Warid
- Weex Mobile
- Whatsapp SIMPrepaid
- Wichi
- Wifog
- Willytel
- Win
- Wind Hellas
- WindTre
- Wingo
- WinSim
- Withu
- WOM
- Wowww
- Wundle Mobile
- Xfinity Mobile
- XOX Mobile
- XOXO
- Xplora Mobile
- Yallo
- Yesss!
- Yettel Hungary
- Yettel Serbia
- Yezzz!
- Ymobile
- Yoigo
- Yomojo
- Yooopi
- Yorn
- Yota
- Youfone
- Youmobile
- Yourfone
- Yu
- Yuantel
- Zadarma
- Zain
- Zluta simka
- Zoomer Wireless
- Zuny
Methodology
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