Profile of retailer's shopper base, key performance indicators, sales and market shares
The majority of Acqua & Sapone's customers are women, accounting for a 56.7% share. However, led by the retailer's wide assortment of products for men's grooming, it also draws in male consumers. In 2021, the retailer accounted for 1.1% of Italy's health & beauty sales, with annual sales of €288.0 million. It also opened 40 new stores in 2021. Acqua & Sapone is undertaking various initiatives to expand its operations, since it currently only operates in Italy, through a wide network of stores across the country.
The majority of Acqua & Sapone's customers are women, accounting for a 56.7% share. However, led by the retailer's wide assortment of products for men's grooming, it also draws in male consumers. In 2021, the retailer accounted for 1.1% of Italy's health & beauty sales, with annual sales of €288.0 million. It also opened 40 new stores in 2021. Acqua & Sapone is undertaking various initiatives to expand its operations, since it currently only operates in Italy, through a wide network of stores across the country.
Scope
- Acqua & Sapone's diverse product range of everyday essentials makes it highly popular among middle-income customers
- The retailer should focus on strengthening its online platform to retain share of the Italy health & beauty market
- While Acqua & Sapone's wide presence has benefitted the retailer, its digital offerings must improve for future sales growth
Reasons to Buy
- Gain a comprehensive knowledge on Acqua & Sapone's business and develop a competitive advantage
- Investigate current trends in the health & beauty market to identify the best opportunities to exploit
- Analysis of key players in the health & beauty segment in Italy
Table of Contents
- Executive Summary
- Retailer’s Shopper profile
- Health and beauty shopper profile
- Where Italian consumers buy health & beauty products
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and market shares
- Health & Beauty market
- Retailer’s market share
- Top 10 retailers’ market share
- Market positioning map
- Contacts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Conad
- Coop Supermarket
- Esselunga
- Amplifon
- Acqua & Sapone
- Herbalife
- Lloyds
- Pharmacy
- CRAI
- Limoni
- Carrefour Market
