Acqua and Sapone, Italy (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Profile of retailer's shopper base, key performance indicators, sales and market shares

The majority of Acqua & Sapone's customers are women, accounting for a 56.7% share. However, led by the retailer's wide assortment of products for men's grooming, it also draws in male consumers. In 2021, the retailer accounted for 1.1% of Italy's health & beauty sales, with annual sales of €288.0 million. It also opened 40 new stores in 2021. Acqua & Sapone is undertaking various initiatives to expand its operations, since it currently only operates in Italy, through a wide network of stores across the country.

Scope

• Acqua & Sapone's diverse product range of everyday essentials makes it highly popular among middle-income customers
• The retailer should focus on strengthening its online platform to retain share of the Italy health & beauty market
• While Acqua & Sapone's wide presence has benefitted the retailer, its digital offerings must improve for future sales growth

Reasons to Buy

• Gain a comprehensive knowledge on Acqua & Sapone's business and develop a competitive advantage
• Investigate current trends in the health & beauty market to identify the best opportunities to exploit
• Analysis of key players in the health & beauty segment in Italy