Increasing interest of consumers toward outdoor activities and leisure tour & plans offer significant landscape for sales of outdoor equipment in the global marketplace. Consumers like to enjoy stress-free vacation in various natural places such as near river, mountain, and forest. There is increase demand for portable accommodation in campers, which boosts the sales of camping tents in the global camping equipment market. According to the North American Camping Report, in 2020, tent accounted for largest market share 56% in accommodation during camping followed by the recreational vehicle and cabin.
Rise in adoption of various online portals in developing countries and increase in number of offers or discounts related to camping equipment attract consumers to purchase camping tent through online retailers. Moreover, online distribution channel has increased consumer reach, owing to which it has evolved as a key source of revenue for many companies. Furthermore, the online sales market is expected to grow in the future, owing to rapid growth in online and mobile user customer base in developing markets. Increase in e-commerce sales, improvements in logistics services, rise in easy payment options, and surge in new facilities to enter international markets for major brands boost the growth of the camping tent market.
Availability of sites near nature for camping and adequate transportation facilities in the developed nations such as the U.S., Germany and UK have shaped the camping industry in the last few years.
Adoption of fit and healthy lifestyle at individual level is expected to increase among the population in the future, owing to increase in impact of COVID-19. Rise in number of market closures, increase in awareness about self-care products, and growth in camping trends among people have propelled the demand for camping equipment in 2020. Furthermore, rise in the popularity of outdoor activities among the people has also encouraged the adoption of leisure trips such as camping, fishing, and others. Thus, equipment like camping tent, sleeping bags fishing rod, and others are gaining huge popularity among the campers. However, space limitation and high cost of equipment restrain the market growth.
Adoption of camping tent is the highest in the U.S. Tunnel tents are commonly used camping equipment among the consumers in the country. These tents are available with cables and adjustable pulleys that provide options for offering customization in a single multipurpose tent. Furthermore, leading players in the industry are coming up with innovative solutions to cater to the increasing demand in developing regions such as Asia-Pacific and LAMEA.
The camping tent market is segmented on the basis of type, application, distribution channel, and region. Depending on type, the market is categorized into dome, tunnel, and geodesic. By application, it is divided into personal and commercial. According to distribution channel, it is classified into B2B sales, supermarket/hypermarket, specialty sporting stores, online retailers, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Argentina, and rest of LAMEA).
The key players operating in the camping tent industry include Hilleberg, Johnson Outdoors, The North Face, AMG GROUP, Newell Brands, Oase Outdoors, The Coleman Company, Simex Outdoor International, Kampa, and Exxel Outdoors.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the camping tent market analysis from 2021 to 2031 to identify the prevailing camping tent market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the camping tent market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global camping tent market growth.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global camping tent market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Type
- Dome
- Tunnel
- Geodesic
By Application
- Personal
- Commercial
By Distribution channel
- B2B sales
- Supermarkets/Hypermarkets
- Specialty sporting stores
- Online retailers
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- United Kingdom
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- India
- China
- Australia
- Japan
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Argentina
- Rest of LAMEA
Key Market Players
- Hilleberg Ab.
- Johnson Outdoors Inc.
- The North Face Inc.
- AMG GROUP
- Newell Brands Inc.
- Oase Outdoors
- The Coleman Company
- Simex Outdoor International
- Kampa
- Exxel Outdoors
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Table of Contents
Executive Summary
According to the report, titled, “Camping Tent Market by Type, Application, and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2022-2031", the camping tent market was valued at $3.1 billion in 2021, and is estimated to reach $7.9 billion by 2031, growing at a CAGR of 8.8% from 2022 to 2031.Camping equipment are widely used for convenience during camping. Furthermore, camping tent is gaining popularity among the campers. There are various types of tents available for their accommodation. Commonly used camping tents are dome tent, tunnel tent, and geodesic tent. Rise in awareness regarding health & fitness, increase in number of campers, surge in initiatives from tourism associations to promote camping activities, and increase in youth population are the major factors that drive the growth of the global camping tent market.
However, counterfeiting of camping equipment, such as tent is a key restraining factor of the camping tent market size. On the contrary, surge in youth population, improvement in lifestyle, and rise in disposable income of people in developing countries are anticipated to offer immense opportunities for the camping tent market players. These market players are promoting the camping activity among the people through social medias and advertisements to attract customers in the market. People are preferring camping and willing to purchase necessary camping equipment such as tent, bags, cooking utensils, and others which also supplements the growth of the camping tent market globally. According to the data by the North American Camping Report 2021, camping tent was the most preferred camping accommodation among first-time campers in 2020 in the U.S. camping tent accounted for 67% of camping accommodation, whereas, rest of the 33% was accounted by recreational vehicle (RV), cabin, and others.
Hectic lifestyle, improper work-life balance, and lack of peace-full environment are the factors associated to a number of health issues or disorders such as hypertension, hypotension, and depression. Therefore, to avoid such instances and to make their living more interesting, consumers are looking for leisure holidays and vacations that can offer them peace and satisfaction. They are preferring outdoor activities during their holidays and camping tent market share is gaining a decent place in overall camping equipment market. Due to this, the number of camping service agencies are expanding in the North America and Europe. Consumers who are not keen to buy camping equipment and opt for camping service agencies to plan their camping are expected to present lucrative opportunity to camping tent manufacturers by providing them required tents in mass volume.
Camping trend is growing rapidly and impacting consumers inclination toward purchasing new and innovative tents in the market. Rise in interest of such camping among people boosts the sales of camping tents across the globe and is anticipated to rise during the camping tent market forecast period.
Companies can operate their business in highly competitive market by launching new products or updated versions of existing products. Partnership, collaboration, and agreement with key stakeholders are key strategies to sustain in the market. In the recent past, many leading players opted for product launch or partnership strategies to strengthen their foothold in the market. To understand the key trends of the camping tent market analysis, strategies of leading players are analyzed in the report.
Key Findings of the Study
- On the basis of type, the dome segment is projected to witness the highest CAGR of 8.4%, in revenue terms, during the forecast period.
- On the basis of application, the personal segment is expected to grow at a CAGR of 8.9 during the forecast period.
- On the basis of distribution channel, the specialty sporting store is expected to grow at a highest CAGR of 10.7% during the forecast period.
- On the basis of country in North America, the U.S. was the largest country, in terms of revenue generation for camping tent market in 2021.
- On the basis of region, Asia-Pacific is anticipated to witness highest growth rate, registering a CAGR of 10.1% from 2022 to 2031.
- Some of the key players operating in the camping tent industry include Hilleberg, Johnson Outdoors, The North Face, AMG GROUP, Newell Brands, Oase Outdoors, The Coleman Company, Simex Outdoor International, Kampa, and Exxel Outdoors.
Companies Mentioned
- Hilleberg Ab.
- Johnson Outdoors Inc.
- The North Face Inc.
- Amg Group,
- Newell Brands Inc.
- Oase Outdoors
- The Coleman Company
- Simex Outdoor International
- Kampa
- Exxel Outdoors
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 199 |
Published | June 2022 |
Forecast Period | 2021 - 2031 |
Estimated Market Value ( USD | $ 3054.2 million |
Forecasted Market Value ( USD | $ 7856.5 million |
Compound Annual Growth Rate | 8.8% |
Regions Covered | Global |
No. of Companies Mentioned | 10 |