Green tea is a plant based herbal tea which is becoming increasingly popular among people due to its high health benefits. People have now incorporated green tea in their diet as green tea offers many benefits like reducing weight, anxiety, and depression. Also, green tea is widely used in cosmetic industries for manufacturing many cosmetic products due to its skin care properties.
Green tea is predicted to grow in popularity in the coming years as the global prevalence of chronic diseases such as obesity, high blood pressure, and diabetes rises. Green tea contains a variety of minerals and antioxidants that help to increase a person's immunity. Green tea is also a popular beverage among the young since it aids in weight loss and maintenance. Green tea's market is expected to rise in the next years as a result of these causes.
Green tea, on the other hand, is a pricey beverage that most people in developing nations cannot buy. Furthermore, the majority of people in poor countries, particularly in rural regions, are uninformed of the existence of green tea. These factors are predicted to hinder market growth during the next several years.
During the corona virus pandemic, the green tea business grew significantly. The demand for healthy beverages such as matcha tea and green tea has increased as a result of the increasing frequency of corona virus infection around the world and the growing occurrence of lethal symptoms among patients. People's preferences have evolved from dairy-based beverages to functional beverages, which are high in antioxidants and enhance immunity. During the epidemic, these factors fueled the demand for green tea.
The companies involved in the green tea market are Unilever Plc., Tata Consumer Products ltd., Typhoo Tea, Associated British Foods Plc., The Begilow Tea Company, Tazo Tea Company, Numi Organic Tea, The Republic of Tea, Inc., East West Tea Company LLC., and Northern Tea Merchants Ltd.
Key Market Segments
By Type
- Flavoured
- Unflavoured
By Form
- Green Tea Bags
- Instant Green Tea Mixes
- Loose Green Tea Leaves
By Distribution Channel
- Supermarket/Hypermarket
- Convenience Stores/Specialty Stores
- Online
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- United Kingdom
- France
- Russia
- Italy
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Saudi Arabia
- United Arab Emirates
- South Africa
- Rest of LAMEA
Key Market Players
- Unilever Plc.
- Tata Consumer Products ltd.
- Typhoo Tea
- Associated British Foods Plc.
- The Begilow Tea Company
- Tazo Tea Company
- Numi Organic Tea
- The Republic of Tea, Inc.
- East West Tea Company LLC.
- Northern tea Merchants Ltd.
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Table of Contents
Executive Summary
According to the report, titled, “Green Tea Market," the green tea market was valued at $14.8 billion in 2021, and is estimated to reach $29.3 billion by 2030, growing at a CAGR of 8.04% from 2022 to 2030.Millennials are increasingly turning to green tea as a healthy, organic, and plant-based beverage. Green tea is made from the dried leaves of the Camellia Saneness plant. Green tea is a famous beverage that originated in China and is now enjoyed worldwide. Green tea provides numerous health benefits, including weight loss & maintenance, detoxification, and many others. Matcha green tea is a popular green tea that is crushed instead of steeped like conventional green tea. Two of the most popular green tea brands in the market right now are Lipton green tea and Tetley green tea.
The rising demand for good health boosting beverages is the major factor estimated to propel the green tea market demand in the upcoming years. Green tea's health advantages are becoming more well-known as consumers become more interested on living a healthy lifestyle. Green tea provides a number of health benefits, including the reduction of the risk of cardiovascular disease. Over the forecast period, growing consumer demand for healthy beverages, such as green tea, is predicted to drive the market. This is due to the high incidence of lifestyle-related health conditions such as obesity and high blood pressure.
However, green tea beverages are very costly compared to their other competitor teas in the market like cinnamon tea and more. This factor is likely to hinder market growth in the projected time span.
Major green tea market participants have started focusing on new product development to meet the rising demand for high-nutrition beverages such match green tea and green tea. In the future, such items are expected to be beneficial to the sector. These factors are anticipated to boost the green tea market growth in the upcoming years.
The global green tea market is segmented on the basis of type, form, distribution channel, and region. By type, the market is sub-segmented into flavored and unflavored. By form, the market is classified into green tea bags, loose green tea leaves, and instant green tea mixes. By distribution channel, the market is classified into supermarket/hypermarket, convenience stores/specialty stores, and online. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA
The companies involved in the green tea market are Unilever Plc., Tata Consumer Products ltd., Typhoo Tea, Associated British Foods Plc., The Begilow Tea Company, Tazo Tea Company, Numi Organic Tea, The Republic of Tea, Inc., East West Tea Company LLC., and Northern Tea Merchants Ltd.
The report offers a comprehensive analysis of the global green tea market trends by thoroughly studying different aspects of the market including major segments, market statistics, green tea market size, market dynamics, regional market outlook, investment opportunities, and top players working towards the growth of the market. The report also sheds light on the present scenario and upcoming trends & developments that are contributing to the growth of the market. Moreover, restraints and challenges that hold power to obstruct the market growth are also profiled in the report along with the Porter’s five forces analysis of the market to elucidate factors such as competitive landscape, bargaining power of buyers & suppliers, threats of new players, and the emergence of substitutes in the market.
Impact of Covid-19 on the Global Green Tea Industry
- The green tea market sector has profited from the outbreak of the COVID-19 pandemic. Green tea consumption and output increased, while other industries faced substantial setbacks. In reaction to the high incidence of transmission and prevalence of significant symptoms, people began drinking healthier beverages such as green tea, matcha tea, and black tea. The complete green tea trend analysis with pandemic impact owing to import-export restrictions, and shortage of labors has been provided.
- Green tea has a variety of health benefits, including decreasing acidity, managing weight, and stimulating the immune system. As a result, many people opt for green tea to help them prepare for and protect themselves from the coronavirus. This element increased the green tea market share during the epidemic.
Key Findings of the Study
- By type, the flavored green tea sub-segment is predicted to have a dominating market share in the global market during the forecast period.
- By form, the green tea bags sub-segment is predicted to have the highest market share in the global market during the forecast period.
- By distribution channel, the supermarket/hypermarket sub-segment is predicted to have a dominating market share in the global market.
- By region, Asia-Pacific dominated the global market in 2021 and is projected to remain the fastest-growing sub-segment during the forecast period.
Companies Mentioned
- Unilever plc.
- Tata Consumer Products Ltd.
- Typhoo Tea
- Associated British Foods plc.
- The Begilow Tea Company
- Tazo Tea Company
- Numi Organic Tea
- The Republic of Tea, Inc.
- East West Tea Company LLC.
- Northern Tea Merchants Ltd.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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