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Mobile Analytics Market By Offering, By Application, By Industry Vertical, By Enterprise Size: Global Opportunity Analysis and Industry Forecast, 2021-2031

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    Report

  • 320 Pages
  • August 2022
  • Region: Global
  • Allied Market Research
  • ID: 5670991
Description Jump to:
Mobile analytics involves measuring and analyzing data generated by mobile platforms and properties, such as mobile sites and mobile applications. Mobile analytics provides insights about consumer behavior on mobile and their experiences with mobile apps and websites can be improved to generate greater revenue. Marketers can use mobile analytics to determine the effectiveness of different campaign efforts on mobile devices.

The market penetration of smartphones and growth in demand to receive new and actionable insight on the buyers’ preferences have accelerated the need for mobile analytics worldwide. In addition, the upsurge in mobile advertising and advent of data analytics and big data have further boosted the growth of the mobile analytics market. However, lack of awareness on the benefits of mobile analytics and growth in privacy concerns have restricted the market growth for mobile analytics. On the other hand, many enterprises entering the market and providing advance solutions is expected to create greater opportunities during the forecast period.
The mobile analytics market is segmented on the basis of offering, application, enterprise size, industry vertical, and region.

On the basis of offering, the market is segmented into solution and services. On the basis of solutions, the market is segmented into mobile app analytics and mobile web analytics. Further, on the basis of mobile web analytics, the market is segmented into on-premise and cloud.

On the basis of application, the market is segmented into mobile advertisement and marketing analytics, targeting and behavioral analytics, application performance analytics, others.

On the basis of enterprise size, the market is bifurcated into large enterprises and SMEs.

Depending on industry vertical, it is segregated into BFSI, healthcare, retail & ecommerce, IT & telecom, travel & hospitality, media & entertainment, government and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The mobile analytics market is dominated by key players such as Adobe, Google LLC, International Business Machines Corporation, Micro Focus, Microsoft Corporation, SAS Institute Inc., Oracle Corporation, SAP SE, Salesforce.com, Inc., TIBCO Software Inc., AT Internet, Comscore, Inc., Microstrategy Incorporated, Mixpanel, Splunk Inc., Teradata Corporation and Webtrends.

KEY BENEFITS FOR STAKEHOLDERS

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the mobile analytics market analysis from 2021 to 2031 to identify the prevailing mobile analytics market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the mobile analytics market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global mobile analytics market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Offering

  • Solution
  • Service

By Application

  • Mobile advertisement and marketing analytics
  • Targeting and Behavioral analytics
  • Application performance analytics
  • Others

By Industry Vertical

  • BFSI
  • Retail E-commerce
  • Healthcare
  • Government
  • Travel Hospitality
  • IT Telecom
  • Media Entertainment
  • Others

By Enterprise Size

  • Large Enterprises
  • SMEs

By Region

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • France
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe
  • United Kingdom
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest Of Asia Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa

Key Market Players

  • Adobe
  • Google LLC
  • International Business Machines Corporation
  • Micro Focus
  • Microsoft Corporation
  • SAS Institute Inc.
  • Oracle Corporation
  • SAP SE
  • Salesforce.com, Inc.
  • TIBCO Software Inc.
  • AT Internet
  • Comscore, Inc.
  • Microstrategy Incorporated
  • Mixpanel
  • Splunk Inc.
  • Teradata Corporation
  • Webtrends

 

Please note:

  • Online Access price format is valid for 60 days access. Printing is not enabled.
  • PDF Single and Enterprise price formats enable printing.

 

Table of Contents

CHAPTER 1: INTRODUCTION
1.1.Report description
1.2.Key market segments
1.3.Key benefits to the stakeholders
1.4.Research Methodology
1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1.Key findings of the study
2.2.CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1.Market definition and scope
3.2.Key findings
3.2.1.Top investment pockets
3.3.Porter’s five forces analysis
3.4.Top player positioning
3.5.Market dynamics
3.5.1.Drivers
3.5.2.Restraints
3.5.3.Opportunities
3.6.COVID-19 Impact Analysis on the market
CHAPTER 4: MOBILE ANALYTICS MARKET, BY OFFERING
4.1 Overview
4.1.1 Market size and forecast
4.2 Solution
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market analysis by country
4.3 Service
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market analysis by country
CHAPTER 5: MOBILE ANALYTICS MARKET, BY APPLICATION
5.1 Overview
5.1.1 Market size and forecast
5.2 Mobile advertisement and marketing analytics
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market analysis by country
5.3 Targeting and Behavioral analytics
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market analysis by country
5.4 Application performance analytics
5.4.1 Key market trends, growth factors and opportunities
5.4.2 Market size and forecast, by region
5.4.3 Market analysis by country
5.5 Others
5.5.1 Key market trends, growth factors and opportunities
5.5.2 Market size and forecast, by region
5.5.3 Market analysis by country
CHAPTER 6: MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL
6.1 Overview
6.1.1 Market size and forecast
6.2 BFSI
6.2.1 Key market trends, growth factors and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market analysis by country
6.3 Retail & E-commerce
6.3.1 Key market trends, growth factors and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market analysis by country
6.4 Healthcare
6.4.1 Key market trends, growth factors and opportunities
6.4.2 Market size and forecast, by region
6.4.3 Market analysis by country
6.5 Government
6.5.1 Key market trends, growth factors and opportunities
6.5.2 Market size and forecast, by region
6.5.3 Market analysis by country
6.6 Travel & Hospitality
6.6.1 Key market trends, growth factors and opportunities
6.6.2 Market size and forecast, by region
6.6.3 Market analysis by country
6.7 IT & Telecom
6.7.1 Key market trends, growth factors and opportunities
6.7.2 Market size and forecast, by region
6.7.3 Market analysis by country
6.8 Media & Entertainment
6.8.1 Key market trends, growth factors and opportunities
6.8.2 Market size and forecast, by region
6.8.3 Market analysis by country
6.9 Others
6.9.1 Key market trends, growth factors and opportunities
6.9.2 Market size and forecast, by region
6.9.3 Market analysis by country
CHAPTER 7: MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE
7.1 Overview
7.1.1 Market size and forecast
7.2 Large Enterprises
7.2.1 Key market trends, growth factors and opportunities
7.2.2 Market size and forecast, by region
7.2.3 Market analysis by country
7.3 SMEs
7.3.1 Key market trends, growth factors and opportunities
7.3.2 Market size and forecast, by region
7.3.3 Market analysis by country
CHAPTER 8: MOBILE ANALYTICS MARKET, BY REGION
8.1 Overview
8.1.1 Market size and forecast
8.2 North America
8.2.1 Key trends and opportunities
8.2.2 North America Market size and forecast, by Offering
8.2.3 North America Market size and forecast, by Application
8.2.4 North America Market size and forecast, by Industry Vertical
8.2.5 North America Market size and forecast, by Enterprise Size
8.2.6 North America Market size and forecast, by country
8.2.6.1 U.S.
8.2.6.1.1 Market size and forecast, by Offering
8.2.6.1.2 Market size and forecast, by Application
8.2.6.1.3 Market size and forecast, by Industry Vertical
8.2.6.1.4 Market size and forecast, by Enterprise Size
8.2.6.2 Canada
8.2.6.2.1 Market size and forecast, by Offering
8.2.6.2.2 Market size and forecast, by Application
8.2.6.2.3 Market size and forecast, by Industry Vertical
8.2.6.2.4 Market size and forecast, by Enterprise Size
8.3 Europe
8.3.1 Key trends and opportunities
8.3.2 Europe Market size and forecast, by Offering
8.3.3 Europe Market size and forecast, by Application
8.3.4 Europe Market size and forecast, by Industry Vertical
8.3.5 Europe Market size and forecast, by Enterprise Size
8.3.6 Europe Market size and forecast, by country
8.3.6.1 United Kingdom
8.3.6.1.1 Market size and forecast, by Offering
8.3.6.1.2 Market size and forecast, by Application
8.3.6.1.3 Market size and forecast, by Industry Vertical
8.3.6.1.4 Market size and forecast, by Enterprise Size
8.3.6.2 Germany
8.3.6.2.1 Market size and forecast, by Offering
8.3.6.2.2 Market size and forecast, by Application
8.3.6.2.3 Market size and forecast, by Industry Vertical
8.3.6.2.4 Market size and forecast, by Enterprise Size
8.3.6.3 France
8.3.6.3.1 Market size and forecast, by Offering
8.3.6.3.2 Market size and forecast, by Application
8.3.6.3.3 Market size and forecast, by Industry Vertical
8.3.6.3.4 Market size and forecast, by Enterprise Size
8.3.6.4 Italy
8.3.6.4.1 Market size and forecast, by Offering
8.3.6.4.2 Market size and forecast, by Application
8.3.6.4.3 Market size and forecast, by Industry Vertical
8.3.6.4.4 Market size and forecast, by Enterprise Size
8.3.6.5 Spain
8.3.6.5.1 Market size and forecast, by Offering
8.3.6.5.2 Market size and forecast, by Application
8.3.6.5.3 Market size and forecast, by Industry Vertical
8.3.6.5.4 Market size and forecast, by Enterprise Size
8.3.6.6 Netherlands
8.3.6.6.1 Market size and forecast, by Offering
8.3.6.6.2 Market size and forecast, by Application
8.3.6.6.3 Market size and forecast, by Industry Vertical
8.3.6.6.4 Market size and forecast, by Enterprise Size
8.3.6.7 Rest of Europe
8.3.6.7.1 Market size and forecast, by Offering
8.3.6.7.2 Market size and forecast, by Application
8.3.6.7.3 Market size and forecast, by Industry Vertical
8.3.6.7.4 Market size and forecast, by Enterprise Size
8.4 Asia-Pacific
8.4.1 Key trends and opportunities
8.4.2 Asia-Pacific Market size and forecast, by Offering
8.4.3 Asia-Pacific Market size and forecast, by Application
8.4.4 Asia-Pacific Market size and forecast, by Industry Vertical
8.4.5 Asia-Pacific Market size and forecast, by Enterprise Size
8.4.6 Asia-Pacific Market size and forecast, by country
8.4.6.1 China
8.4.6.1.1 Market size and forecast, by Offering
8.4.6.1.2 Market size and forecast, by Application
8.4.6.1.3 Market size and forecast, by Industry Vertical
8.4.6.1.4 Market size and forecast, by Enterprise Size
8.4.6.2 Japan
8.4.6.2.1 Market size and forecast, by Offering
8.4.6.2.2 Market size and forecast, by Application
8.4.6.2.3 Market size and forecast, by Industry Vertical
8.4.6.2.4 Market size and forecast, by Enterprise Size
8.4.6.3 India
8.4.6.3.1 Market size and forecast, by Offering
8.4.6.3.2 Market size and forecast, by Application
8.4.6.3.3 Market size and forecast, by Industry Vertical
8.4.6.3.4 Market size and forecast, by Enterprise Size
8.4.6.4 South Korea
8.4.6.4.1 Market size and forecast, by Offering
8.4.6.4.2 Market size and forecast, by Application
8.4.6.4.3 Market size and forecast, by Industry Vertical
8.4.6.4.4 Market size and forecast, by Enterprise Size
8.4.6.5 Australia
8.4.6.5.1 Market size and forecast, by Offering
8.4.6.5.2 Market size and forecast, by Application
8.4.6.5.3 Market size and forecast, by Industry Vertical
8.4.6.5.4 Market size and forecast, by Enterprise Size
8.4.6.6 Rest Of Asia Pacific
8.4.6.6.1 Market size and forecast, by Offering
8.4.6.6.2 Market size and forecast, by Application
8.4.6.6.3 Market size and forecast, by Industry Vertical
8.4.6.6.4 Market size and forecast, by Enterprise Size
8.5 LAMEA
8.5.1 Key trends and opportunities
8.5.2 LAMEA Market size and forecast, by Offering
8.5.3 LAMEA Market size and forecast, by Application
8.5.4 LAMEA Market size and forecast, by Industry Vertical
8.5.5 LAMEA Market size and forecast, by Enterprise Size
8.5.6 LAMEA Market size and forecast, by country
8.5.6.1 Latin America
8.5.6.1.1 Market size and forecast, by Offering
8.5.6.1.2 Market size and forecast, by Application
8.5.6.1.3 Market size and forecast, by Industry Vertical
8.5.6.1.4 Market size and forecast, by Enterprise Size
8.5.6.2 Middle East
8.5.6.2.1 Market size and forecast, by Offering
8.5.6.2.2 Market size and forecast, by Application
8.5.6.2.3 Market size and forecast, by Industry Vertical
8.5.6.2.4 Market size and forecast, by Enterprise Size
8.5.6.3 Africa
8.5.6.3.1 Market size and forecast, by Offering
8.5.6.3.2 Market size and forecast, by Application
8.5.6.3.3 Market size and forecast, by Industry Vertical
8.5.6.3.4 Market size and forecast, by Enterprise Size
CHAPTER 9: COMPANY LANDSCAPE
9.1. Introduction
9.2. Top winning strategies
9.3. Product Mapping of Top 10 Player
9.4. Competitive Dashboard
9.5. Competitive Heatmap
9.6. Key developments
CHAPTER 10: COMPANY PROFILES
10.1 Adobe
10.1.1 Company overview
10.1.2 Company snapshot
10.1.3 Operating business segments
10.1.4 Product portfolio
10.1.5 Business performance
10.1.6 Key strategic moves and developments
10.2 Google LLC
10.2.1 Company overview
10.2.2 Company snapshot
10.2.3 Operating business segments
10.2.4 Product portfolio
10.2.5 Business performance
10.2.6 Key strategic moves and developments
10.3 International Business Machines Corporation
10.3.1 Company overview
10.3.2 Company snapshot
10.3.3 Operating business segments
10.3.4 Product portfolio
10.3.5 Business performance
10.3.6 Key strategic moves and developments
10.4 Micro Focus
10.4.1 Company overview
10.4.2 Company snapshot
10.4.3 Operating business segments
10.4.4 Product portfolio
10.4.5 Business performance
10.4.6 Key strategic moves and developments
10.5 Microsoft Corporation
10.5.1 Company overview
10.5.2 Company snapshot
10.5.3 Operating business segments
10.5.4 Product portfolio
10.5.5 Business performance
10.5.6 Key strategic moves and developments
10.6 SAS Institute Inc.
10.6.1 Company overview
10.6.2 Company snapshot
10.6.3 Operating business segments
10.6.4 Product portfolio
10.6.5 Business performance
10.6.6 Key strategic moves and developments
10.7 Oracle Corporation
10.7.1 Company overview
10.7.2 Company snapshot
10.7.3 Operating business segments
10.7.4 Product portfolio
10.7.5 Business performance
10.7.6 Key strategic moves and developments
10.8 SAP SE
10.8.1 Company overview
10.8.2 Company snapshot
10.8.3 Operating business segments
10.8.4 Product portfolio
10.8.5 Business performance
10.8.6 Key strategic moves and developments
10.9 Salesforce.com, Inc.
10.9.1 Company overview
10.9.2 Company snapshot
10.9.3 Operating business segments
10.9.4 Product portfolio
10.9.5 Business performance
10.9.6 Key strategic moves and developments
10.10 TIBCO Software Inc.
10.10.1 Company overview
10.10.2 Company snapshot
10.10.3 Operating business segments
10.10.4 Product portfolio
10.10.5 Business performance
10.10.6 Key strategic moves and developments
10.11 AT Internet
10.11.1 Company overview
10.11.2 Company snapshot
10.11.3 Operating business segments
10.11.4 Product portfolio
10.11.5 Business performance
10.11.6 Key strategic moves and developments
10.12 Comscore, Inc.
10.12.1 Company overview
10.12.2 Company snapshot
10.12.3 Operating business segments
10.12.4 Product portfolio
10.12.5 Business performance
10.12.6 Key strategic moves and developments
10.13 Microstrategy Incorporated
10.13.1 Company overview
10.13.2 Company snapshot
10.13.3 Operating business segments
10.13.4 Product portfolio
10.13.5 Business performance
10.13.6 Key strategic moves and developments
10.14 Mixpanel
10.14.1 Company overview
10.14.2 Company snapshot
10.14.3 Operating business segments
10.14.4 Product portfolio
10.14.5 Business performance
10.14.6 Key strategic moves and developments
10.15 Splunk Inc.
10.15.1 Company overview
10.15.2 Company snapshot
10.15.3 Operating business segments
10.15.4 Product portfolio
10.15.5 Business performance
10.15.6 Key strategic moves and developments
10.16 Teradata Corporation
10.16.1 Company overview
10.16.2 Company snapshot
10.16.3 Operating business segments
10.16.4 Product portfolio
10.16.5 Business performance
10.16.6 Key strategic moves and developments
10.17 Webtrends
10.17.1 Company overview
10.17.2 Company snapshot
10.17.3 Operating business segments
10.17.4 Product portfolio
10.17.5 Business performance
10.17.6 Key strategic moves and developments
List of Tables
Table 1. Global Nanomaterials Market, by Material Type, 2021-2031 ($Million)
Table 2. Global Nanomaterials Market, by Material Type, 2021-2031 (Tons)
Table 3. Nanomaterials Market, for Carbon Based Nanomaterials, by Region, 2021-2031 ($Million)
Table 4. Nanomaterials Market, for Carbon Based Nanomaterials, by Region, 2021-2031 (Tons)
Table 5. Nanomaterials Market for Carbon Based Nanomaterials, by Country, 2021-2031 ($Million)
Table 6. Nanomaterials Market for Carbon Based Nanomaterials, by Country, 2021-2031 (Tons)
Table 7. Nanomaterials Market, for Metal and Non-Metal Oxides, by Region, 2021-2031 ($Million)
Table 8. Nanomaterials Market, for Metal and Non-Metal Oxides, by Region, 2021-2031 (Tons)
Table 9. Nanomaterials Market for Metal and Non-Metal Oxides, by Country, 2021-2031 ($Million)
Table 10. Nanomaterials Market for Metal and Non-Metal Oxides, by Country, 2021-2031 (Tons)
Table 11. Nanomaterials Market, for Metal, by Region, 2021-2031 ($Million)
Table 12. Nanomaterials Market, for Metal, by Region, 2021-2031 (Tons)
Table 13. Nanomaterials Market for Metal, by Country, 2021-2031 ($Million)
Table 14. Nanomaterials Market for Metal, by Country, 2021-2031 (Tons)
Table 15. Nanomaterials Market, for Dendrimers, by Region, 2021-2031 ($Million)
Table 16. Nanomaterials Market, for Dendrimers, by Region, 2021-2031 (Tons)
Table 17. Nanomaterials Market for Dendrimers, by Country, 2021-2031 ($Million)
Table 18. Nanomaterials Market for Dendrimers, by Country, 2021-2031 (Tons)
Table 19. Nanomaterials Market, for Nanoclay, by Region, 2021-2031 ($Million)
Table 20. Nanomaterials Market, for Nanoclay, by Region, 2021-2031 (Tons)
Table 21. Nanomaterials Market for Nanoclay, by Country, 2021-2031 ($Million)
Table 22. Nanomaterials Market for Nanoclay, by Country, 2021-2031 (Tons)
Table 23. Nanomaterials Market, for Nanocellulose, by Region, 2021-2031 ($Million)
Table 24. Nanomaterials Market, for Nanocellulose, by Region, 2021-2031 (Tons)
Table 25. Nanomaterials Market for Nanocellulose, by Country, 2021-2031 ($Million)
Table 26. Nanomaterials Market for Nanocellulose, by Country, 2021-2031 (Tons)
Table 27. Global Nanomaterials Market, by End Use Industry, 2021-2031 ($Million)
Table 28. Global Nanomaterials Market, by End Use Industry, 2021-2031 (Tons)
Table 29. Nanomaterials Market, for Paints & Coatings, by Region, 2021-2031 ($Million)
Table 30. Nanomaterials Market, for Paints & Coatings, by Region, 2021-2031 (Tons)
Table 31. Nanomaterials Market for Paints & Coatings, by Country, 2021-2031 ($Million)
Table 32. Nanomaterials Market for Paints & Coatings, by Country, 2021-2031 (Tons)
Table 33. Nanomaterials Market, for Adhesives & Sealants, by Region, 2021-2031 ($Million)
Table 34. Nanomaterials Market, for Adhesives & Sealants, by Region, 2021-2031 (Tons)
Table 35. Nanomaterials Market for Adhesives & Sealants, by Country, 2021-2031 ($Million)
Table 36. Nanomaterials Market for Adhesives & Sealants, by Country, 2021-2031 (Tons)
Table 37. Nanomaterials Market, for Health Care & Life Science, by Region, 2021-2031 ($Million)
Table 38. Nanomaterials Market, for Health Care & Life Science, by Region, 2021-2031 (Tons)
Table 39. Nanomaterials Market for Health Care & Life Science, by Country, 2021-2031 ($Million)
Table 40. Nanomaterials Market for Health Care & Life Science, by Country, 2021-2031 (Tons)
Table 41. Nanomaterials Market, for Energy, by Region, 2021-2031 ($Million)
Table 42. Nanomaterials Market, for Energy, by Region, 2021-2031 (Tons)
Table 43. Nanomaterials Market for Energy, by Country, 2021-2031 ($Million)
Table 44. Nanomaterials Market for Energy, by Country, 2021-2031 (Tons)
Table 45. Nanomaterials Market, for Electronics & Consumer Goods, by Region, 2021-2031 ($Million)
Table 46. Nanomaterials Market, for Electronics & Consumer Goods, by Region, 2021-2031 (Tons)
Table 47. Nanomaterials Market for Electronics & Consumer Goods, by Country, 2021-2031 ($Million)
Table 48. Nanomaterials Market for Electronics & Consumer Goods, by Country, 2021-2031 (Tons)
Table 49. Nanomaterials Market, for Personal Care, by Region, 2021-2031 ($Million)
Table 50. Nanomaterials Market, for Personal Care, by Region, 2021-2031 (Tons)
Table 51. Nanomaterials Market for Personal Care, by Country, 2021-2031 ($Million)
Table 52. Nanomaterials Market for Personal Care, by Country, 2021-2031 (Tons)
Table 53. Nanomaterials Market, for Others, by Region, 2021-2031 ($Million)
Table 54. Nanomaterials Market, for Others, by Region, 2021-2031 (Tons)
Table 55. Nanomaterials Market for Others, by Country, 2021-2031 ($Million)
Table 56. Nanomaterials Market for Others, by Country, 2021-2031 (Tons)
Table 57. Nanomaterials Market, by Region, 2021-2031 ($Million)
Table 58. Nanomaterials Market, by Region, 2021-2031 (Tons)
Table 59. North America Nanomaterials Market, by Material Type, 2021-2031 ($Million)
Table 60. North America Nanomaterials Market, by Material Type, 2021-2031 (Tons)
Table 61. North America Nanomaterials Market, by End Use Industry, 2021-2031 ($Million)
Table 62. North America Nanomaterials Market, by End Use Industry, 2021-2031 (Tons)
Table 63. North America Nanomaterials Market, by Country, 2021-2031 ($Million)
Table 64. North America Nanomaterials Market, by Country, 2021-2031 (Tons)
Table 65. U.S. Nanomaterials Market, by Material Type, 2021-2031 ($Million)
Table 66. U.S. Nanomaterials Market, by Material Type, 2021-2031 (Tons)
Table 67. U.S. Nanomaterials Market, by End Use Industry, 2021-2031 ($Million)
Table 68. U.S. Nanomaterials Market, by End Use Industry, 2021-2031 (Tons)
Table 69. Canada Nanomaterials Market, by Material Type, 2021-2031 ($Million)
Table 70. Canada Nanomaterials Market, by Material Type, 2021-2031 (Tons)
Table 71. Canada Nanomaterials Market, by End Use Industry, 2021-2031 ($Million)
Table 72. Canada Nanomaterials Market, by End Use Industry, 2021-2031 (Tons)
Table 73. Mexico Nanomaterials Market, by Material Type, 2021-2031 ($Million)
Table 74. Mexico Nanomaterials Market, by Material Type, 2021-2031 (Tons)
Table 75. Mexico Nanomaterials Market, by End Use Industry, 2021-2031 ($Million)
Table 76. Mexico Nanomaterials Market, by End Use Industry, 2021-2031 (Tons)
Table 77. Europe Nanomaterials Market, by Material Type, 2021-2031 ($Million)
Table 78. Europe Nanomaterials Market, by Material Type, 2021-2031 (Tons)
Table 79. Europe Nanomaterials Market, by End Use Industry, 2021-2031 ($Million)
Table 80. Europe Nanomaterials Market, by End Use Industry, 2021-2031 (Tons)
Table 81. Europe Nanomaterials Market, by Country, 2021-2031 ($Million)
Table 82. Europe Nanomaterials Market, by Country, 2021-2031 (Tons)
Table 83. Germany Nanomaterials Market, by Material Type, 2021-2031 ($Million)
Table 84. Germany Nanomaterials Market, by Material Type, 2021-2031 (Tons)
Table 85. Germany Nanomaterials Market, by End Use Industry, 2021-2031 ($Million)
Table 86. Germany Nanomaterials Market, by End Use Industry, 2021-2031 (Tons)
Table 87. France Nanomaterials Market, by Material Type, 2021-2031 ($Million)
Table 88. France Nanomaterials Market, by Material Type, 2021-2031 (Tons)
Table 89. France Nanomaterials Market, by End Use Industry, 2021-2031 ($Million)
Table 90. France Nanomaterials Market, by End Use Industry, 2021-2031 (Tons)
Table 91. Italy Nanomaterials Market, by Material Type, 2021-2031 ($Million)
Table 92. Italy Nanomaterials Market, by Material Type, 2021-2031 (Tons)
Table 93. Italy Nanomaterials Market, by End Use Industry, 2021-2031 ($Million)
Table 94. Italy Nanomaterials Market, by End Use Industry, 2021-2031 (Tons)
Table 95. Spain Nanomaterials Market, by Material Type, 2021-2031 ($Million)
Table 96. Spain Nanomaterials Market, by Material Type, 2021-2031 (Tons)
Table 97. Spain Nanomaterials Market, by End Use Industry, 2021-2031 ($Million)
Table 98. Spain Nanomaterials Market, by End Use Industry, 2021-2031 (Tons)
Table 99. UK Nanomaterials Market, by Material Type, 2021-2031 ($Million)
Table 100. UK Nanomaterials Market, by Material Type, 2021-2031 (Tons)
Table 101. UK Nanomaterials Market, by End Use Industry, 2021-2031 ($Million)
Table 102. UK Nanomaterials Market, by End Use Industry, 2021-2031 (Tons)
Table 103. Rest of Europe Nanomaterials Market, by Material Type, 2021-2031 ($Million)
Table 104. Rest of Europe Nanomaterials Market, by Material Type, 2021-2031 (Tons)
Table 105. Rest of Europe Nanomaterials Market, by End Use Industry, 2021-2031 ($Million)
Table 106. Rest of Europe Nanomaterials Market, by End Use Industry, 2021-2031 (Tons)
Table 107. Asia-Pacific Nanomaterials Market, by Material Type, 2021-2031 ($Million)
Table 108. Asia-Pacific Nanomaterials Market, by Material Type, 2021-2031 (Tons)
Table 109. Asia-Pacific Nanomaterials Market, by End Use Industry, 2021-2031 ($Million)
Table 110. Asia-Pacific Nanomaterials Market, by End Use Industry, 2021-2031 (Tons)
Table 111. Asia-Pacific Nanomaterials Market, by Country, 2021-2031 ($Million)
Table 112. Asia-Pacific Nanomaterials Market, by Country, 2021-2031 (Tons)
Table 113. China Nanomaterials Market, by Material Type, 2021-2031 ($Million)
Table 114. China Nanomaterials Market, by Material Type, 2021-2031 (Tons)
Table 115. China Nanomaterials Market, by End Use Industry, 2021-2031 ($Million)
Table 116. China Nanomaterials Market, by End Use Industry, 2021-2031 (Tons)
Table 117. India Nanomaterials Market, by Material Type, 2021-2031 ($Million)
Table 118. India Nanomaterials Market, by Material Type, 2021-2031 (Tons)
Table 119. India Nanomaterials Market, by End Use Industry, 2021-2031 ($Million)
Table 120. India Nanomaterials Market, by End Use Industry, 2021-2031 (Tons)
Table 121. Japan Nanomaterials Market, by Material Type, 2021-2031 ($Million)
Table 122. Japan Nanomaterials Market, by Material Type, 2021-2031 (Tons)
Table 123. Japan Nanomaterials Market, by End Use Industry, 2021-2031 ($Million)
Table 124. Japan Nanomaterials Market, by End Use Industry, 2021-2031 (Tons)
Table 125. South Korea Nanomaterials Market, by Material Type, 2021-2031 ($Million)
Table 126. South Korea Nanomaterials Market, by Material Type, 2021-2031 (Tons)
Table 127. South Korea Nanomaterials Market, by End Use Industry, 2021-2031 ($Million)
Table 128. South Korea Nanomaterials Market, by End Use Industry, 2021-2031 (Tons)
Table 129. Australia Nanomaterials Market, by Material Type, 2021-2031 ($Million)
Table 130. Australia Nanomaterials Market, by Material Type, 2021-2031 (Tons)
Table 131. Australia Nanomaterials Market, by End Use Industry, 2021-2031 ($Million)
Table 132. Australia Nanomaterials Market, by End Use Industry, 2021-2031 (Tons)
Table 133. Rest of Asia-Pacific Nanomaterials Market, by Material Type, 2021-2031 ($Million)
Table 134. Rest of Asia-Pacific Nanomaterials Market, by Material Type, 2021-2031 (Tons)
Table 135. Rest of Asia-Pacific Nanomaterials Market, by End Use Industry, 2021-2031 ($Million)
Table 136. Rest of Asia-Pacific Nanomaterials Market, by End Use Industry, 2021-2031 (Tons)
Table 137. LAMEA Nanomaterials Market, by Material Type, 2021-2031 ($Million)
Table 138. LAMEA Nanomaterials Market, by Material Type, 2021-2031 (Tons)
Table 139. LAMEA Nanomaterials Market, by End Use Industry, 2021-2031 ($Million)
Table 140. LAMEA Nanomaterials Market, by End Use Industry, 2021-2031 (Tons)
Table 141. LAMEA Nanomaterials Market, by Country, 2021-2031 ($Million)
Table 142. LAMEA Nanomaterials Market, by Country, 2021-2031 (Tons)
Table 143. Brazil Nanomaterials Market, by Material Type, 2021-2031 ($Million)
Table 144. Brazil Nanomaterials Market, by Material Type, 2021-2031 (Tons)
Table 145. Brazil Nanomaterials Market, by End Use Industry, 2021-2031 ($Million)
Table 146. Brazil Nanomaterials Market, by End Use Industry, 2021-2031 (Tons)
Table 147. South Africa, Nanomaterials Market, by Material Type, 2021-2031 ($Million)
Table 148. South Africa, Nanomaterials Market, by Material Type, 2021-2031 (Tons)
Table 149. South Africa, Nanomaterials Market, by End Use Industry, 2021-2031 ($Million)
Table 150. South Africa, Nanomaterials Market, by End Use Industry, 2021-2031 (Tons)
Table 151. Saudi Arabia Nanomaterials Market, by Material Type, 2021-2031 ($Million)
Table 152. Saudi Arabia Nanomaterials Market, by Material Type, 2021-2031 (Tons)
Table 153. Saudi Arabia Nanomaterials Market, by End Use Industry, 2021-2031 ($Million)
Table 154. Saudi Arabia Nanomaterials Market, by End Use Industry, 2021-2031 (Tons)
Table 155. Rest of LAMEA Nanomaterials Market, by Material Type, 2021-2031 ($Million)
Table 156. Rest of LAMEA Nanomaterials Market, by Material Type, 2021-2031 (Tons)
Table 157. Rest of LAMEA Nanomaterials Market, by End Use Industry, 2021-2031 ($Million)
Table 158. Rest of LAMEA Nanomaterials Market, by End Use Industry, 2021-2031 (Tons)
Table 159. Arkema Group: Company Snapshot
Table 160. Arkema Group: Operating Segments
Table 161. Arkema Group: Product Portfolio
Table 162. Arkema Group: Net Sales
Table 163. Arkema Group: Key Stratergies
Table 164. Daikin Industries Ltd: Company Snapshot
Table 165. Daikin Industries Ltd: Operating Segments
Table 166. Daikin Industries Ltd: Product Portfolio
Table 167. Daikin Industries Ltd: Net Sales
Table 168. Daikin Industries Ltd: Key Stratergies
Table 169. Dupont: Company Snapshot
Table 170. Dupont: Operating Segments
Table 171. Dupont: Product Portfolio
Table 172. Dupont: Net Sales
Table 173. Dupont: Key Stratergies
Table 174. Evonik Industries Ag: Company Snapshot
Table 175. Evonik Industries Ag: Operating Segments
Table 176. Evonik Industries Ag: Product Portfolio
Table 177. Evonik Industries Ag: Net Sales
Table 178. Evonik Industries Ag: Key Stratergies
Table 179. Lanxess Corporation: Company Snapshot
Table 180. Lanxess Corporation: Operating Segments
Table 181. Lanxess Corporation: Product Portfolio
Table 182. Lanxess Corporation: Net Sales
Table 183. Lanxess Corporation: Key Stratergies
Table 184. Lg Chem: Company Snapshot
Table 185. Lg Chem: Operating Segments
Table 186. Lg Chem: Product Portfolio
Table 187. Lg Chem: Net Sales
Table 188. Lg Chem: Key Stratergies
Table 189. Merck KGaA: Company Snapshot
Table 190. Merck KGaA: Operating Segments
Table 191. Merck KGaA: Product Portfolio
Table 192. Merck KGaA: Net Sales
Table 193. Merck KGaA: Key Stratergies
Table 194. Nanoco Technologies Limited: Company Snapshot
Table 195. Nanoco Technologies Limited: Operating Segments
Table 196. Nanoco Technologies Limited: Product Portfolio
Table 197. Nanoco Technologies Limited: Net Sales
Table 198. Nanoco Technologies Limited: Key Stratergies
Table 199. Nanocyl S.A.: Company Snapshot
Table 200. Nanocyl S.A.: Operating Segments
Table 201. Nanocyl S.A.: Product Portfolio
Table 202. Nanocyl S.A.: Net Sales
Table 203. Nanocyl S.A.: Key Stratergies
Table 204. Umicore N.V.: Company Snapshot
Table 205. Umicore N.V.: Operating Segments
Table 206. Umicore N.V.: Product Portfolio
Table 207. Umicore N.V.: Net Sales
Table 208. Umicore N.V.: Key Stratergies
List of Figures
Figure 1. Mobile Analytics Market Segmentation
Figure 2. Mobile Analytics Market,2021-2031
Figure 3. Mobile Analytics Market,2021-2031
Figure 4. Top Investment Pockets, by Region
Figure 5. Porter Five-1
Figure 6. Porter Five-2
Figure 7. Porter Five-3
Figure 8. Porter Five-4
Figure 9. Porter Five-5
Figure 10. Top Player Positioning
Figure 11. Mobile Analytics Market:Drivers, Restraints and Opportunities
Figure 12. Mobile Analytics Market,By Offering,2021(%)
Figure 13. Comparative Share Analysis of Solution Mobile Analytics Market,2021-2031(%)
Figure 14. Comparative Share Analysis of Service Mobile Analytics Market,2021-2031(%)
Figure 15. Mobile Analytics Market,By Application,2021(%)
Figure 16. Comparative Share Analysis of Mobile Advertisement and Marketing Analytics Mobile Analytics Market,2021-2031(%)
Figure 17. Comparative Share Analysis of Targeting and Behavioral Analytics Mobile Analytics Market,2021-2031(%)
Figure 18. Comparative Share Analysis of Application Performance Analytics Mobile Analytics Market,2021-2031(%)
Figure 19. Comparative Share Analysis of Others Mobile Analytics Market,2021-2031(%)
Figure 20. Mobile Analytics Market,By Industry Vertical,2021(%)
Figure 21. Comparative Share Analysis of Bfsi Mobile Analytics Market,2021-2031(%)
Figure 22. Comparative Share Analysis of Retail & E-Commerce Mobile Analytics Market,2021-2031(%)
Figure 23. Comparative Share Analysis of Healthcare Mobile Analytics Market,2021-2031(%)
Figure 24. Comparative Share Analysis of Government Mobile Analytics Market,2021-2031(%)
Figure 25. Comparative Share Analysis of Travel & Hospitality Mobile Analytics Market,2021-2031(%)
Figure 26. Comparative Share Analysis of IT & Telecom Mobile Analytics Market,2021-2031(%)
Figure 27. Comparative Share Analysis of Media & Entertainment Mobile Analytics Market,2021-2031(%)
Figure 28. Comparative Share Analysis of Others Mobile Analytics Market,2021-2031(%)
Figure 29. Mobile Analytics Market,By Enterprise Size,2021(%)
Figure 30. Comparative Share Analysis of Large Enterprises Mobile Analytics Market,2021-2031(%)
Figure 31. Comparative Share Analysis of SMEs Mobile Analytics Market,2021-2031(%)
Figure 32. Mobile Analytics Market by Region,2021
Figure 33. U.S. Mobile Analytics Market,2021-2031($Million)
Figure 34. Canada Mobile Analytics Market,2021-2031($Million)
Figure 35. United Kingdom Mobile Analytics Market,2021-2031($Million)
Figure 36. Germany Mobile Analytics Market,2021-2031($Million)
Figure 37. France Mobile Analytics Market,2021-2031($Million)
Figure 38. Italy Mobile Analytics Market,2021-2031($Million)
Figure 39. Spain Mobile Analytics Market,2021-2031($Million)
Figure 40. Netherlands Mobile Analytics Market,2021-2031($Million)
Figure 41. Rest of Europe Mobile Analytics Market,2021-2031($Million)
Figure 42. China Mobile Analytics Market,2021-2031($Million)
Figure 43. Japan Mobile Analytics Market,2021-2031($Million)
Figure 44. India Mobile Analytics Market,2021-2031($Million)
Figure 45. South Korea Mobile Analytics Market,2021-2031($Million)
Figure 46. Australia Mobile Analytics Market,2021-2031($Million)
Figure 47. Rest of Asia-Pacific Mobile Analytics Market,2021-2031($Million)
Figure 48. Latin America Mobile Analytics Market,2021-2031($Million)
Figure 49. Middle East Mobile Analytics Market,2021-2031($Million)
Figure 50. Africa Mobile Analytics Market,2021-2031($Million)
Figure 51. Top Winning Strategies, by Year
Figure 52. Top Winning Strategies, by Development
Figure 53. Top Winning Strategies, by Company
Figure 54. Product Mapping of Top 10 Players
Figure 55. Competitive Dashboard
Figure 56. Competitive Heatmap of Top 10 Key Players
Figure 57. Adobe.: Net Sales ,($Million)
Figure 58. Google LLC.: Net Sales ,($Million)
Figure 59. International Business Machines Corporation.: Net Sales ,($Million)
Figure 60. Micro Focus.: Net Sales ,($Million)
Figure 61. Microsoft Corporation.: Net Sales ,($Million)
Figure 62. Sas Institute Inc..: Net Sales ,($Million)
Figure 63. Oracle Corporation.: Net Sales ,($Million)
Figure 64. SAP SE.: Net Sales ,($Million)
Figure 65. Salesforce.Com, Inc..: Net Sales ,($Million)
Figure 66. Tibco Software Inc..: Net Sales ,($Million)
Figure 67. At Internet.: Net Sales ,($Million)
Figure 68. Comscore, Inc..: Net Sales ,($Million)
Figure 69. Microstrategy Incorporated.: Net Sales ,($Million)
Figure 70. Mixpanel.: Net Sales ,($Million)
Figure 71. Splunk Inc..: Net Sales ,($Million)
Figure 72. Teradata Corporation.: Net Sales ,($Million)
Figure 73. Webtrends.: Net Sales ,($Million)

Executive Summary

According to the report, titled, “Mobile Analytics Market," the mobile analytics market was valued at $4.72 billion in 2021, and is estimated to reach $27.60 billion by 2031, growing at a CAGR of 19.4% from 2022 to 2031.

Global Mobile analytics market Expected to Reach $27,598.61 Million by 2031

According to a recent report, titled, “Mobile analytics market offering, organizational size, application, enterprise size and region: Global Opportunity Analysis and Industry Forecast, 2022-2031,”
the global mobile analytics market was valued at $4,716.28 million in 2021, and is projected to reach $27,598.61 million by 2031, registering a CAGR of 19.4% from 2022 to 2031.

Analytics is the practice of measuring and analyzing data of users in order to create an understanding of user behavior as well as website or an application’s performance.

Mobile analytics involves measuring and analyzing data generated by mobile platforms and properties, such as mobile sites and mobile applications. Mobile Analytics measures users' engagement with the app in addition to metrics related to the app itself, such as app installs, app launches, taps, screens, events, app versions, flows, user retention, funnel analytics, and more. Also, just like web analytics, mobile analytics tracks and measures similar metrics about users, such as how many new users are using the app, from which countries, which devices and versions.

The market penetration of smartphones and growth in demand to receive new and actionable insight on the buyers’ preferences have accelerated the need for mobile analytics worldwide. In addition, the upsurge in mobile advertising and advent of data analytics and big data have further boosted the mobile analytics market. However, lack of awareness on the benefits of mobile analytics and growth in privacy concerns have restricted the market growth for mobile analytics. On the other hand, with many enterprises entering the market and providing advance solutions would is expected to create greater opportunities during the forecasted period.

On the basis of offering, the solution segment dominated the mobile analytics market in 2021, and is expected to maintain its dominance during the forecasted period. This can be attributed to the growing demand for advanced analytics and BI (Business Intelligence) tools. In addition, the growing need for real-time business insights to make faster business decisions is a key driver of market growth for mobile analytics solution. However, the services segment is expected to witness highest growth rate during the forecast period. The services related to mobile analytics provide services for various strategies and these strategies are expected to ensure smooth running and troubleshooting of any glitches within the solutions. These services associated analytics help in gaining knowledge of technologies, which are driving the expansion of the mobile analytics market.

By enterprise size, the large enterprises segment dominated the growth in the mobile analytics industry in 2021, and is expected to maintain its dominance in the upcoming years. The increase in smartphone and internet penetration are the key drivers for the market growth. Moreover, the major factors driving the mobile analytics are increase in the mobile advertising and emergence of disruptive digital technologies like IoT and data analytics. However, the SMEs segment is expected to witness highest growth rate during the forecast period. Adoption of mobile analytics solutions helps SMEs integrate with the global market by helping them gain better and faster business insights to support real-time decision-making and capitalize on future opportunities. It contributes toward the market growth by helping to streamline business processes, increase business efficiency, and reduces business downtime.

By application, the mobile advertisement and marketing analytics segment dominated the growth in the mobile analytics industry in 2021, and is expected to maintain its dominance during the forecasted period. Mobile advertising and marketing analytics via mobile ads and web are the most evolving and rapidly developing digital marketing channel. Also, analytics is of increasing importance to increase efficiency and improved ROI. Global ad spend is in rapid growth, highlighting the increase in demand for mobile advertising and marketing analytics solutions. However, the targeting and behavioral analytics segment is expected to witness highest growth rate during the forecast period. Growth in adoption of cloud-based targeting and behavior analytic solutions, and improvement of security measures in behavior analytics are the major factors that drive the growth of the targeting and behavioral analytics in mobile analytics market. In addition, increase in demand for real-time analytics fuel the growth of the in-app behavior analytics.

By Industry vertical, the retail & e-commerce segment dominated the growth in the mobile analytics market forecast in 2021, and is expected to maintain its dominance during the forecasted period. Website and e-commerce trackers can collect data about the product their users browse and buy. This data may be collected with the buyer's demographic information such as location, gender, age and other products purchased by the buyer. Moreover, mobile analytics tracks e-commerce activities, pages, user timing, screens and social interactions while increase in efficiency across the supply chain. All these factors are helping to expand the global mobile analytics market. However, the healthcare segment is expected to witness highest growth rate during the forecast period. With a surge in usage of smartphones, mobile engagement technology is on a constant rise as the consumer expectations for instant access to products and services is on the rise. Healthcare organizations are using mobility solutions extensively for better patient engagement, with the aim to take full benefit of the many capabilities that are provided by mobile analytics in healthcare sector.

COVID-19 has disrupted normal life and has enforced a substantial change in the policies, priorities, and activities of individuals, organizations, and governments. These changes are proving to be a catalyst for technology and innovation. By 2021, it’s expected that mobile app downloads will reach 258 billion, a 45% increase since 2017. Increase in revenue will indicate that use of mobile analytics has overcome the negative impact on technology sector due to COVID-19 lockdown.

Moreover, during the COVID due to WFH policies the demand for cloud-based solutions and the SaaS-based model increased significantly. This has positively impacted the market growth. Incidentally, during the pandemic, mobile analytics and automation helped eliminate the dependency on staff availability, thus supporting both remote working and ensuring business resilience.

Key Findings of the Study

  • By Offering, in 2021 the solution segment dominated the Mobile analytics market size.
  • Depending on enterprise size, the large enterprises generated the highest revenue in 2021 of mobile analytics market share. However, SMEs segment is expected to exhibit significant growth during the forecast period.
  • Depending on application, the mobile advertisement and marketing analytics segment generated the highest revenue in 2021 of mobile analytics market share. However, targeting and behavioral analytics segment is expected to exhibit significant growth during the forecast period.
  • Region wise, the Mobile analytics market industry was dominated by North America region. However, Asia-Pacific is expected to witness significant growth in the forecasted period.
  • Some of the key Mobile analytics market industry players profiled in the report include are Adobe, Google LLC, International Business Machines Corporation, Micro Focus, Microsoft Corporation, SAS Institute Inc., Oracle Corporation, SAP SE, Salesforce.com, Inc., TIBCO Software Inc., AT Internet, Comscore, Inc., Microstrategy Incorporated, Mixpanel, Splunk Inc., Teradata Corporation and Webtrends. This study includes market trends, Mobile analytics market analysis, and future estimations to determine the imminent investment pockets.

Companies Mentioned

  • Adobe
  • Google LLC
  • International Business Machines Corporation
  • Micro Focus
  • Microsoft Corporation
  • Sas Institute Inc.
  • Oracle Corporation
  • Sap Se
  • Salesforce.Com, Inc.
  • Tibco Software Inc.
  • At Internet
  • Comscore, Inc.
  • Microstrategy Incorporated
  • Mixpanel
  • Splunk Inc.
  • Teradata Corporation
  • Webtrends

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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