Most sporting events are being postponed or cancelled as a result of the COVID-19 pandemic, which has a detrimental influence on the market. For instance, both the National Hockey League (NHL) and the National Basketball Association (NBA) postponed their seasons. The seasons of Major League Baseball (MLB), Major League Soccer (MLS), and the Professional Golfers' Association (PGA) Tour were all suspended. Due to the epidemic, some sports leagues changed their schedules. Such sports event cancellations have an effect on industry sales and income production.
According to the Sports events market analysis, the sports events market is segmented into revenue source, age group and region. By revenue source, it is segregated into ticket sale, sponsorship and others. On the basis of age group, the market is categorized into Below 20 years, 21-40 years and 41 years & above. On the basis of region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia, Netherlands and Rest of Europe), Asia-Pacific (China, Japan, India, Australia and Rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, South Africa and Rest of LAMEA).
Region wise, LAMEA has gained considerable share in sports events market and is expected grow at highest CAGR. This is majorly attributed to growing per capita income, rise in expenditure on the entertainment and rise in number of sports events in Brazil, Argentina and South Africa. Furthermore, one of the key aspects supporting the expansion of the events sector in this region is robust economic growth, which presents profitable investment prospects. In addition, the high penetration of technology and the internet in the densely populated nations spurs market expansion by increasing public awareness of upcoming sporting events. Social media has a significant impact on the expansion of the events sector because it makes it easy to contact a large audience, learn about their preferences, and create events that meet those needs. Thus, above factors are expected to boost the growth of the LAMEA sports events market during the forecast period.
The major players operating in the market are Ace Ticket Worldwide, Inc., GooTickets.Com, Razorgator LLC, SeatGeek, StubHub, Ticket City, Inc., Tickets.com, LLC, Ticketek Pty Ltd, Ticketmaster and TickPick LLC.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the sports events market analysis from 2021 to 2031 to identify the prevailing sports events market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the sports events market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global sports events market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Revenue Source
- Ticket Sale
- Sponsorship
- Others
By Age Group
- Below 20 years
- 21 to 40 years
- 41 years and above
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Russia
- Netherlands
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- Saudi Arabia
- South Africa
- Rest of LAMEA
Key Market Players
- Ace Ticket Worldwide, Inc.
- GooTickets.Com
- Razorgator LLC
- SeatGeek
- StubHub
- Ticket City, Inc.
- Tickets.com, LLC
- Ticketek Pty Ltd
- Ticketmaster
- TickPick LLC
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Table of Contents
Executive Summary
According to the report, titled, “Sports Events Market," the sports events market size was valued at $184.61 billion in 2021, and is estimated to reach $609.07 billion by 2031, growing at a CAGR of 10.5% from 2022 to 2031.The introduction of league-based competitions for other sports, such as kabaddi in India, as well as increased viewing, sponsorship, and involvement in sports other than cricket and football, are anticipated to present enormous opportunities to profit from the less well-liked sports. Football is extremely popular in North America and Europe, much as cricket is in India. Eight significant league-based sports competitions began in the 2013-15 season, including the ISL, PKL, Premier Badminton League (PBL), and Hockey India League (HIL). While some of these events experienced immediate success, others failed to amass enough support from viewers, advertisers, and broadcasters. Growing popularity for indigenous sports and postive feedback for such sports are likley to boost the growth of the sports events industry.
Some of the factors driving market expansion in the area include the expanding sporting events business, rising per capita income, the burgeoning middle-class population, and rising disposable income. In addition, the growing popularity of major sporting events such as the Tokyo Olympics and the Cricket World Cup, along with rising digitization in China and India, further fuel market expansion. The market is expected to have plenty of opportunities due to the widespread acceptance of digital tickets and the expanding use of smartphones worldwide. However, during the anticipated timeframe, market development is anticipated to be constrained by the unpredictability of ticket pricing and a lack of price management.
Sports have not been exempt from the coronavirus outbreak sweeping the globe. In fact, the epidemic has had a profound influence on and, in many aspects it paralyzed the sports business. Sporting events have been cancelled or postponed at the worldwide, regional, and national levels, the most major being the postponement of the Tokyo 2020 Olympics to July 2021. Many have been prompted to reconsider and even change the meaning of the athletic experience as a result of the disruption brought on by COVID-19. Digital technology helped sports play its bit in adjusting and reacting to the situation when the world went into lockdown.
According to the sports events market analysis, the sports events market is segmented into revenue source, age group and region. By revenue source, it is segregated into ticket sale, sponsorship and others. On the basis of age group, the market is categorized into Below 20 years, 21-40 years and 41 years & above. On the basis of region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia, Netherlands and Rest of Europe), Asia-Pacific (China, Japan, India, Australia and Rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, South Africa and Rest of LAMEA).
According to the sports events market trends, on the basis of revenue source, the tickets segment was the significant contributor to the market, with $63,865.1 million in 2021, and is estimated to reach $202,205.6 million by 2031, at a CAGR of 10.0% during the forecast period. A ticket is a voucher that indicates that an individual is entitled to admission to sports event. Digital tickets and online printable tickets, and paper tickets are majorly used forms of the sports event tickets. Online tickets for sports events has been gaining huge popularity owing to its convenience offered and hassle free payment getaways. Digital ticketing creating the high level of transparency, which is expected to reduce the black ticketing practices. Thus, above mentioned factors are projected to spur the sports events market growth during the forecast period.
According to the sports events market analysis, on the basis of age group, below 20 years segment was the significant contributor to the market and is estimated to reach $202,323.8 million by 2031, at a CAGR of 10.3% during the forecast period. The below 20 years segment includes the children, and are open to new learning and enthusiast to take up challenges & thrilling activities. Numerous school & college students attain various sporting events through schools and individually. Increase in participation of the kids and children in sports activities is likely to generate more interest in viewing live sports. Thus, below 20 years segment is growing at significant CAGR during the forecast period.
According to the sports events market opportunity, region wise, North America garnered the major sports events market share in 2021, and is expected to maintain its market share throughout Sports events market forecast period. In 2020, North America had the highest revenue share of more than 50%. The main driver of regional growth is the rise in viewership for sports other than football in United States. With well-known clubs like the Bulls, Cavaliers, 76ers, Raptors, Mavericks, Warriors, Trail Blazers, and NY Knicks, football is the most watched sport in the area. The games are watched by a sizable audience both offline and online. In 2018, 851 824 people watched the Bulls on ESPN, and 843 042 people watched the Cavaliers. In addition, due to consumer accessibility and convenience, smartphone-based event ticketing services are anticipated to become the primary revenue-generating segment.Thus, above mentioned factors are likley to favor the growth of the sports events market demand in North America.
The players operating in the global sports events industry have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report are Ace Ticket Worldwide, Inc., GooTickets.Com, Razorgator LLC, SeatGeek, StubHub, Ticket City, Inc., Tickets.com, LLC, Ticketek Pty Ltd, Ticketmaster and TickPick LLC.
Key Findings of the Study
- The sports events market size was valued at $184,612.2 million in 2020, and is estimated to reach $609,066.8 million by 2031, registering a CAGR of 10.5% from 2022 to 2031.
- In 2021, on the basis of revenue source, the sponsorship segment acquired $79,572.4 million, exhibiting 43.1% of the global market share.
- In 2021, by age group, the 21-40 years segment was valued at $90,508.4 million, accounting for 49.0% of the market share.
- China was the most prominent market in Asia-Pacific in 2021, and is projected to reach $77,522.0 million by 2031, growing at a CAGR of 12.2% during the forecast period.
Companies Mentioned
- Ace Ticket Worldwide, Inc.
- Gootickets.Com
- Razorgator LLC
- Seatgeek
- Stubhub
- Ticket City, Inc.
- Tickets.Com, LLC
- Ticketek Pty Ltd
- Ticketmaster
- Tickpick LLC
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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