The global alcohol e-commerce market was valued at $42,320.0 million in 2021, and is projected to reach $173,819.0 million by 2031, registering a CAGR of 15.2% from 2022 to 2031.
E-commerce also is known as electronic commerce refers to the buying and selling of commodities electronically through online services. E-commerce has grown rapidly in recent times and almost every product is available on online platforms. The e-commerce liquor is selling and purchasing of alcoholic beverages through online platforms. The millennial and Z generations are more reliable on e-commerce purchasing rather than the retail stores; therefore, boosting the growth of the e-commerce market. The emerging technologies have improved the direct-to-consumer (D2C) sales, online grocery, and online liquor stores. The beverage industry has inclined toward e-commerce platforms to make their online presence throughout the world and directly connect to the requirements of the consumer. The digital platforms and third-party apps have created the trend of buy-online and pick-up in-store functions. Wine holds the largest market share in the alcohol e-commerce market followed by beer and other liquors.
E-commerce has presented an easy mode of purchasing and transactions for consumers. The alcoholic liquor market is growing at a slow rate but the presence of the liquor market on e-commerce has created a new experience for the consumers. The increase in consumption of alcohol, the surge in e-commerce, direct-to-consumer sales, presence of beverage industry on online platforms, expanding business model, third-party platforms and applications, ease of transaction and payment methods, the safety of the product, availability of information about the product such as alcohol content and aging, availability of rare and specialty liquors, increase in online grocery sales, availability of variants to the consumer, increased disposable income, the surge in urbanization and packaging innovation are the key drivers which lead the growth of the global alcohol e-commerce market.
The global alcohol e-commerce market is segmented into alcohol type, price point, distribution channel, and region. On the basis of alcohol type, the market is classified into wines/champagne, spirits, beers and others. By price point, it is bifurcated into economy, mid-range and luxury. As per distribution channel, it is categorized into Online Grocery, online alcohol marketplace, licensed specialty retailers, and direct-to-consumer wine online. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, Russia, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Malaysia, Indonesia and the rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, Nigeria, United Arab Emirates, and the rest of LAMEA).
The major players analyzed for global alcohol e-commerce industry are Bright Cellars, Costco Wholesale Corporation, Drizly, Evino, Flaviar, Naked Wines, RserveBar, Total Wines & More, Uber Technologies Inc, Vivino, and Vintage Wine Estates.
E-commerce also is known as electronic commerce refers to the buying and selling of commodities electronically through online services. E-commerce has grown rapidly in recent times and almost every product is available on online platforms. The e-commerce liquor is selling and purchasing of alcoholic beverages through online platforms. The millennial and Z generations are more reliable on e-commerce purchasing rather than the retail stores; therefore, boosting the growth of the e-commerce market. The emerging technologies have improved the direct-to-consumer (D2C) sales, online grocery, and online liquor stores. The beverage industry has inclined toward e-commerce platforms to make their online presence throughout the world and directly connect to the requirements of the consumer. The digital platforms and third-party apps have created the trend of buy-online and pick-up in-store functions. Wine holds the largest market share in the alcohol e-commerce market followed by beer and other liquors.
E-commerce has presented an easy mode of purchasing and transactions for consumers. The alcoholic liquor market is growing at a slow rate but the presence of the liquor market on e-commerce has created a new experience for the consumers. The increase in consumption of alcohol, the surge in e-commerce, direct-to-consumer sales, presence of beverage industry on online platforms, expanding business model, third-party platforms and applications, ease of transaction and payment methods, the safety of the product, availability of information about the product such as alcohol content and aging, availability of rare and specialty liquors, increase in online grocery sales, availability of variants to the consumer, increased disposable income, the surge in urbanization and packaging innovation are the key drivers which lead the growth of the global alcohol e-commerce market.
The global alcohol e-commerce market is segmented into alcohol type, price point, distribution channel, and region. On the basis of alcohol type, the market is classified into wines/champagne, spirits, beers and others. By price point, it is bifurcated into economy, mid-range and luxury. As per distribution channel, it is categorized into Online Grocery, online alcohol marketplace, licensed specialty retailers, and direct-to-consumer wine online. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, Russia, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Malaysia, Indonesia and the rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, Nigeria, United Arab Emirates, and the rest of LAMEA).
The major players analyzed for global alcohol e-commerce industry are Bright Cellars, Costco Wholesale Corporation, Drizly, Evino, Flaviar, Naked Wines, RserveBar, Total Wines & More, Uber Technologies Inc, Vivino, and Vintage Wine Estates.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the alcohol e-commerce market analysis from 2021 to 2031 to identify the prevailing alcohol e-commerce market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the alcohol e-commerce market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global alcohol e-commerce market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Alcohol type
- Wines and Champagnes
- Spirits
- Beers
- Others
By Price Point
- Economy
- Mid range
- Luxury
By Distribution Channel
- Online Grocery
- Online Alcohol Marketplaces
- Licensed Specialty Retailers
- Direct to Consumer Wine Online
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Malaysia
- Indonesia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- Nigeria
- UAE
- South Africa
- Rest of LAMEA
Key Market Players
- Vivino
- Uber Technologies Inc
- Vintage Wine Estates
- Drizly
- Naked Wines plc
- Evino
- Winc Inc
- Bright Cellars
- ReserveBar
- Flaviar
- Total Wine and More
- Costco Wholesale Corporation
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: ALCOHOL E-COMMERCE MARKET, BY ALCOHOL TYPE
CHAPTER 5: ALCOHOL E-COMMERCE MARKET, BY PRICE POINT
CHAPTER 6: ALCOHOL E-COMMERCE MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: ALCOHOL E-COMMERCE MARKET, BY REGION
CHAPTER 8: COMPANY LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report, titled, “Alcohol E-Commerce Market," the Alcohol E-Commerce Market Size was valued at $42.3 billion in 2021, and is estimated to reach $173.8 billion by 2031, growing at a CAGR of 15.2% from 2022 to 2031.Online alcohol delivery is still in its nascent stage in the market especially in emerging economies. Companies are selling liquor, beer, wine, and other alcoholic beverages online to expand their customer base. Personal license is obtained by the company to get permission for managing and selling alcohol and personal license names the business premises as a spot or area where packaging and dispatching of alcohol can take place legally. To run online alcohol delivery business besides license companies also need to develop or purchase a website and payments service provider that facilitate online payments.
Online alcohol sales have seen a huge growth in most of the countries, especially during the pandemic. China held the major share in the alcohol e-commerce sales across the globe. The penetration of smartphones and the increase in usage of mobile shopping apps have surged the online delivery alcohol selling companies. In addition, the increase in wide usage of online payment apps are the Alcohol E-Commerce Market Trends.
Leading players are focusing on expanding the number of areas they serve to widen their customer base in order to Alcohol E-Commerce Market Opportunities. For instance, in December 2019, Instacart planned was serving online alcohol delivery in services U.S. and further expanded its business operations in 50 states. In addition, the Instacart Company formed partnership with more than 300 local, regional and national retailers.
Owing to COVID-19, increase has been witnessed in the demand for alcohol e-commerce. Millennials are considered to be most tech savvy and thus support the growth of the alcohol e-commerce market. Moreover, changes in lifestyle and rapid urbanization influence the Millennials and youth to consume alcohol beverages and as they are also inclined toward using online buying site the online selling of alcohol drinks and beverages has been increased.
According to the Alcohol E-Commerce Market Analysis, the market is segmented into alcohol type, price point, and distribution channel. Based on the alcohol type, the market is segmented into wines/champagnes, spirits, beer and others. Beer segment held the major share in the market owing to the significant rise in the number of working class individuals and increase in disposable incomes of the people across the globe have favored the adoption of premium and high quality beers.
Based on the price point, economy segment was dominated the global market in 2021, which accounted for more than half of the share, and is expected to retain its dominance throughout the alcohol e-commerce market forecast period. As an ingredient, alcohol products have been gaining popularity in cuisines and variety of cocktails in the food service industry, which is expected to propel the Alcohol E-Commerce Market Growth.
Based on the region, the North America market gain a major traction in terms of share and is likely to remain dominant throughout the forecast period. The giant players of the alcohol e-commerce market in the region are optimizing their supply chains for quick and efficient delivery of alcohol when placed order through online channels.
The major players analyzed for global alcohol e-commerce industry are Bright Cellars, Costco Wholesale Corporation, Drizly, Evino, Flaviar, Naked Wines, RserveBar, Total Wines & More, Uber Technologies Inc, Vivino, and Vintage Wine Estates.
Key Findings of the Study
- By alcohol type, wines/champagne was the major segment of the market in 2021, and is anticipated to grow at a significant CAGR of 15.5% during the forecast period.
- Depending on price point, the economy segment is expected to grow at a CAGR of 14.8%, in terms of value, during the forecast period.
- As per distribution channel, the Online Grocery sales channel is anticipated to grow at a CAGR of 14.8% during the forecast period.
- Region wise, North America was the dominant region in 2021, occupying 35.6% of Alcohol E-commerce Market share.
Companies Mentioned
- Vivino
- Uber Technologies Inc
- Vintage Wine Estates
- Drizly
- Naked Wines plc
- Evino
- Winc Inc
- Bright Cellars
- Reservebar
- Flaviar
- Total Wine and More
- Costco Wholesale Corporation
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 315 |
| Published | July 2022 |
| Forecast Period | 2021 - 2031 |
| Estimated Market Value ( USD | $ 42320 million |
| Forecasted Market Value ( USD | $ 173819 million |
| Compound Annual Growth Rate | 15.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 12 |
