E-Commerce Furniture Global Market Report 2024

The e-commerce furniture market size has grown strongly in recent years. It will grow from $32.21 billion in 2023 to $34.6 billion in 2024 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to a shift toward online shopping, changes in regulations, fluctuations in disposable income, aging populations, and changing household structures.

The e-commerce furniture market size is expected to see strong growth in the next few years. It will grow to $46.8 billion in 2028 at a compound annual growth rate (CAGR) of 7.8%. The anticipated growth in the forecast period can be attributed to the expansion of mobile commerce, increasing consumer awareness about eco-friendly materials, personalized product trends, the globalization of supply chains, and strategic partnerships. Major trends expected during this period include a focus on sustainable and eco-friendly furniture options, the continued expansion of e-commerce platforms, the adoption of omnichannel retailing strategies, and the integration of augmented reality (AR) and virtual reality (VR) technologies.

The e-commerce furniture market is poised for growth driven by the widespread adoption of smartphones. Smartphones are portable electronic devices designed primarily for communication, internet access, and various applications. Their popularity is rising due to factors such as convenience, versatility, access to Internet services, and the abundance of apps. E-commerce furniture retailers have optimized their websites and developed mobile apps to offer seamless browsing and purchasing experiences on smartphones and tablets. For example, in April 2022, Vietnam's Department of Telecommunications reported 91.3 million smartphone subscribers in 2021, increasing to 93.5 million by March 2022, representing 73.5% of the nation's adult population. This surge in smartphone usage is driving the growth of the e-commerce furniture market.

Leading companies in the e-commerce furniture market are incorporating AI-powered interactive design experiences for their customers to improve the online shopping journey and stay competitive. AI-powered interactive design experiences can transform the online furniture shopping experience significantly. Through AI algorithms, customers can engage in virtual room planning, visualizing how different furniture pieces would appear and fit into their living spaces. For instance, IKEA launched IKEA Kreativ in June 2022, an AI-powered interactive design experience available on IKEA.com and the IKEA app. It enables U.S. customers to digitally design and visualize their living spaces using digitalized smartphone furniture, employing spatial computing, machine learning, and 3D mixed-reality technologies for accurate interior design simulations. Users can select pre-furnished showrooms or design their spaces, removing existing furniture for a fresh start.

In June 2023, HNI Corporation acquired Kimball International Inc., aiming to combine their strengths in workplace, health, and hospitality furnishings and establish market leadership. Kimball International is a US-based omnichannel commercial furnishings company.

Major companies operating in the e-commerce furniture market are Walmart Inc., Amazon.com Inc., The Home Depot Inc., JD.com Inc., Lowe's Companies Inc., Inter IKEA Systems B.V., Coupang Corp., Wayfair Inc., Anthropologie LLC, Ashley Furniture Industries Inc., Steelcase Inc., HNI Corporation, Dunelm Group plc, La-Z-Boy Incorporated, Knoll Inc., Ethan Allen Interiors Inc, Westwing, Hooker Furniture Corporation, Cdiscount.com Inc., Bassett Furniture Industries Inc., CB2, Hayneedle Inc., Cymax Group, Tmall.com, Bygghemma Group First AB.

North America was the largest region in the e-commerce furniture market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the e-commerce furniture market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the e-commerce furniture market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

E-commerce furniture refers to the online buying and selling of furniture products through electronic platforms such as websites, mobile apps, and online marketplaces. This enables customers to browse a wide range of furniture items, make purchases, and have them delivered to their homes without visiting physical stores. E-commerce platforms offer several advantages, including convenience, a diverse selection of products, competitive pricing, and the ability to compare prices and features easily.

The primary types of e-commerce furniture include ready-to-assemble (RTA) and assembled furniture. Ready-to-assemble (RTA) furniture items are shipped unassembled in flat boxes and require assembly by the end-user using basic tools such as a screwdriver or hammer. These products include beds and mattresses, sofas and armchairs, entertainment units, storage units, tables and desks, among others. They are available in various materials such as wood, metal, plastic, leather, and glass, catering to residential, commercial, and industrial customers.

The e-commerce furniture market research report is one of a series of new reports that provides E-commerce furniture market statistics, including the E-commerce furniture industry global market size, regional shares, competitors with E-commerce furniture market share, detailed E-commerce furniture market segments, market trends, and opportunities, and any further data you may need to thrive in the E-commerce furniture industry. This E-commerce furniture market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The e-commerce furniture market consists of sales of complete furniture sets, individual furniture pieces, furniture accessories, and decor sold through online platforms. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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