The Global Green Tea Market size is expected to reach $22.8 billion by 2028, rising at a market growth of 8.1% CAGR during the forecast period.
In recent years, green tea has gained popularity among consumers all over the world due to its health benefits. Regularly drinking green tea strengthens the immune system, aids in weight maintenance, decreases physical stress, and controls skin inflammation. There are numerous types of green tea that vary significantly according to the variety of C. Sinensis utilized, the growing environment, the horticulture practices, the production processes, and the harvesting time.
The demand for green tea in various nations is ultimately driven by the preference of customers for beverages with functional advantages. This motivates people to seek out green tea products as an alternative to sugary drinks. Green tea is available in a variety of forms, including green tea bags, iced green tea, and instant green tea mixes.
It is available in a variety of flavors, including aloe Vera, vanilla, lemon, cinnamon, wild berry, or jasmine. Due to its medicinal and antioxidant characteristics, it is used in the treatment and prevention of numerous ailments, including cancer, tooth decay, diabetes, heart disease, and the maintenance of healthy cholesterol and blood levels.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Unilever PLC (Tazo Tea), Associated British Foods PLC (Wittington Investments Limited), Tata Consumer Products Limited (Tata Group), East West Tea Company LLC (Yogi Tea), Typhoo Tea Limited (Zetland Capital), Bigelow Tea, Numi Organic Tea and Northern Tea Merchants Ltd.
In recent years, green tea has gained popularity among consumers all over the world due to its health benefits. Regularly drinking green tea strengthens the immune system, aids in weight maintenance, decreases physical stress, and controls skin inflammation. There are numerous types of green tea that vary significantly according to the variety of C. Sinensis utilized, the growing environment, the horticulture practices, the production processes, and the harvesting time.
The demand for green tea in various nations is ultimately driven by the preference of customers for beverages with functional advantages. This motivates people to seek out green tea products as an alternative to sugary drinks. Green tea is available in a variety of forms, including green tea bags, iced green tea, and instant green tea mixes.
It is available in a variety of flavors, including aloe Vera, vanilla, lemon, cinnamon, wild berry, or jasmine. Due to its medicinal and antioxidant characteristics, it is used in the treatment and prevention of numerous ailments, including cancer, tooth decay, diabetes, heart disease, and the maintenance of healthy cholesterol and blood levels.
COVID-19 Impact Analysis
As a result of the COVID-19 pandemic, the supply chain for different types of tea has faced a sudden disruption. The disruption of trade activity caused by nationwide lockdowns in many countries has hindered the expansion of the green tea sector. However, rising worries regarding immunity and general health have re-established the market for nutritional beverages throughout retail channels, During and after the pandemic, the increased interest in consuming antioxidant-rich foods and beverages in order to minimize the tendencies of infection is anticipated to raise the market for tea.Market Growth Factors:
Helps in Improving Metabolism and Reducing Body Weight
The metabolic mechanisms that turn food and beverages into usable energy are known collectively as metabolism. Green tea may aid in weight loss by increasing the efficiency of the body's metabolism. Caffeine and catechin, which is an antioxidant flavonoid, are present in green tea. Both of these substances can accelerate metabolism. Catechin can aid in the breakdown of extra body fat, and both catechin and caffeine can enhance the body's energy expenditure.Aids in Reducing the Risk of Cancer as Well As CVDS
One of the major factors that are driving the consumption of green tea all over the world is the fact that it can be beneficial in reducing the risk of cancer. Apart from the health benefits of green tea, it is also beneficial in preventing cancer in the human body. Green tea consumption is frequently promoted as a natural method for lowering cancer risk. In fact, green tea is extraordinarily rich in antioxidants, which might theoretically prevent cancer by neutralizing free radicals, which are chemical by-products known to damage DNA.Marketing Restraining Factor:
Side Effects Due to The Consumption of Green Tea
Green tea is a healthful superfood that has gained significant popularity all over the world. It was initially used as a medicinal herb. It is regarded as one of the cleanest and healthiest beverages available. However, there are a few factors to consider when drinking green tea. There are numerous adverse effects, however many are uncommon. People who are allergic or sensitive to tannins or caffeine experience most of these adverse effects. The vast majority of tea consumers experience few, if any, negative side effects.
Form Outlook
Based on Form, the Green Tea Market is segregated into Green Tea Bags, Instant Tea Mixes, and Loose Green Tea Leaves. In 2021, the green tea bags segment procured the highest revenue share of the green tea market. The lightweight and portability of green tea bags make them excellent for travel. Green tea bags make it easy to prepare tea because they are convenient and require little equipment.Type Outlook
On the basis of Type, the Green Tea Market is bifurcated into Flavored and Unflavored. In 2021, the unflavored segment recorded a significant revenue share of the green tea market. The rapid surge in the growth of the segment is majorly attributed to the demand for raw green tea among consumers. Raw green tea is considered to be healthier in contrast to flavored green tea as they are no additive sugar and fats in this type of green tea.Distribution Channel Outlook
By Distribution Channel, the Green Tea Market is segregated into Supermarket/Hypermarket, Convenience Stores/Specialty Stores, and Online. In 2021, the supermarket/hypermarket segment witnessed the biggest revenue share of the green tea market. The growth of the segment is surging at a very rapid pace due to a large number of retail stores in the world. Supermarkets and hypermarkets offer the pleasure of physically inspecting and purchasing items.Regional Outlook
Region-Wise, the Green Tea Market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In 2021, Asia-Pacific accounted for the highest revenue share of the green tea market. The growth of the regional market can be attributed to the presence of major green tea-producing nations such as China, India, and Sri Lanka. Because of the region's natural characteristics, such as temperature, humidity, and soil texture, are suitable for tea cultivation, many countries, especially China and India, have focused on establishing tea plants in wide areas.The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Unilever PLC (Tazo Tea), Associated British Foods PLC (Wittington Investments Limited), Tata Consumer Products Limited (Tata Group), East West Tea Company LLC (Yogi Tea), Typhoo Tea Limited (Zetland Capital), Bigelow Tea, Numi Organic Tea and Northern Tea Merchants Ltd.
Strategies deployed in Green Tea Market
- Aug-2021: Bigelow expanded its business with the launch of a new 334,000-square-foot facility in Jeffersontown. With this business expansion, the company aimed to expand its production capabilities.
- Jun-2021: Bigelow unveiled the Bigelow plus Vitamin C offering, two new teas featuring 100% daily recommended dose of vitamin C. Through this launch, the company aimed to offer a delicious as well as a simple way to customers in order to help the body’s immunity.
- Jun-2021: East West Tea Company teamed up with Practical Action, a development charity. Under this collaboration, the companies aimed to develop a two-year pilot project for over 100 tea farmers throughout Rwanda.
- Jan-2021: Tata Consumer Products introduced TATA Tea Tulsi Green and TATA Tea Gold Care, two new products into its wellness offerings. Through this launch, the company aimed to strengthen its wellness portfolio within the packaged beverages segment in order to fulfill the demands of customers. Moreover, the company also aimed to reformulate its prevailing Tetley Green Tea with the addition of Vitamin C.
- Nov-2020: The Republic of Tea rolled out the Mandalorian Tea Collection, a range of Premium Teas. Following this launch, the company aimed to offer three new limited-edition specialty tea mixtures to customers.
- Jul-2020: Tazo introduced new blends to its Tazo range. With this product expansion, the company aimed to offer alcohol-free tea concentrates along with energy management tea bags to its customers. In addition, the new variants would be available in Berry Hibiscus Margarita, Ginger Lime Moscow Mule, and hibiscus and lime flavors.
- Oct-2019: Yogi Tea took over Choice Organic Teas, a tea brand. Through this acquisition, the company aimed to integrate Choice Organics' range of organic traditional tea, flavorful organic tea blends, and organic herbal tea in order to strengthen its position within the market.
- Sep-2019: Typhoo rolled out a new organic green tea offering. Following this product launch, the company aimed to meet the increasing demands of customers while also developing a sustainable global environment.
Scope of the Study
Market Segments Covered in the Report:
By Form
- Green Tea Bags
- Instant Green Tea Mixes
- Loose Green Tea Leaves
By Type
- Flavoured
- Unflavoured
By Distribution Channel
- Supermarket/Hypermarket
- Convenience Stores/Specialty Stores
- Online
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Unilever PLC (Tazo Tea)
- Associated British Foods PLC (Wittington Investments Limited)
- Tata Consumer Products Limited (Tata Group)
- East West Tea Company LLC (Yogi Tea)
- Typhoo Tea Limited (Zetland Capital)
- Bigelow Tea
- Numi Organic Tea
- Northern Tea Merchants Ltd.
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Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
Chapter 4. Global Green Tea Market by Form
Chapter 5. Global Green Tea Market by Type
Chapter 6. Global Green Tea Market by Distribution Channel
Chapter 7. Global Green Tea Market by Region
Chapter 8. Company Profiles
Companies Mentioned
- Unilever PLC (Tazo Tea)
- Associated British Foods PLC (Wittington Investments Limited)
- Tata Consumer Products Limited (Tata Group)
- East West Tea Company LLC (Yogi Tea)
- Typhoo Tea Limited (Zetland Capital)
- Bigelow Tea
- Numi Organic Tea
- Northern Tea Merchants Ltd.
Methodology
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