The Latin America, Middle East and Africa Mobile Value-Added Services Market would witness market growth of 16.4% CAGR during the forecast period (2022-2028).
The market for mobile value-added services is being driven by reasons such as an increase in the number of smartphone and tablet users, mobile Internet usage, higher use of mobile applications and mobile web, and increased return on marketing expenditure. Multiple vendors have boosted competition among Internet service providers. Nowadays, people use their smartphones to check a variety of applications, browse the web, check their emails, interact on social media, and others. In order to improve the user experience, mobile value-added services are services that telecom service providers offer to clients in addition to voice, SMS, and data services.
In essence, telecom businesses face rivalry from both existing operators and new adversaries like over-the-top services such as Hulu and Netflix, VoIP providers including Skype, and digital content gardens like music streaming services and application shops. The mobile communications sector is quickly developing. Nonetheless, it is evident that the average income per user generated by telecommunications providers from voice services is reducing owing to commoditization, falling voice service rates, and saturation. Therefore, in order to remain competitive, telecom businesses are under intense pressure to deliver excellent services that extend beyond voice.
Despite the enormous expansion in data traffic, the mobile sector in the Middle East and North Africa (MENA) has mostly met the challenge of supporting social and economic activity in the region throughout the pandemic. Approximately 280 million individuals in the region, or 45 percent of the population, would be linked to mobile internet by the end of 2020. Although, COVID-19 has emphasised the effects of the digital divide on the over 350 million people in the area who still lack mobile internet access.
The Brazil market dominated the LAMEA Mobile Value-Added Services Market by Country in 2021; thereby, achieving a market value of $25.6 billion by 2028. The Argentina market is exhibiting a CAGR of 17% during (2022-2028). Additionally, The UAE market would experience a CAGR of 16.1% during (2022-2028).
Based on Solution, the market is segmented into Short Messaging Service (SMS), Location Based Services, Multimedia Messaging Service (MMS), Mobile Money, Mobile Email & IM, Mobile Advertising, Mobile Infotainment and Others. Based on End User, the market is segmented into Large Enterprises and SMB. Based on Vertical, the market is segmented into Government, Media & Entertainment, Healthcare, Telecom & IT, Retail, Education and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Google LLC, Samsung Electronics Co., Ltd. (Samsung Group), AT&T, Inc., Vodafone Group Plc, Reliance Industries Limited, Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.), One97 Communications Limited, Mozat Pte Ltd. and Comviva Technologies Limited (Tech Mahindra Limited).
The market for mobile value-added services is being driven by reasons such as an increase in the number of smartphone and tablet users, mobile Internet usage, higher use of mobile applications and mobile web, and increased return on marketing expenditure. Multiple vendors have boosted competition among Internet service providers. Nowadays, people use their smartphones to check a variety of applications, browse the web, check their emails, interact on social media, and others. In order to improve the user experience, mobile value-added services are services that telecom service providers offer to clients in addition to voice, SMS, and data services.
In essence, telecom businesses face rivalry from both existing operators and new adversaries like over-the-top services such as Hulu and Netflix, VoIP providers including Skype, and digital content gardens like music streaming services and application shops. The mobile communications sector is quickly developing. Nonetheless, it is evident that the average income per user generated by telecommunications providers from voice services is reducing owing to commoditization, falling voice service rates, and saturation. Therefore, in order to remain competitive, telecom businesses are under intense pressure to deliver excellent services that extend beyond voice.
Despite the enormous expansion in data traffic, the mobile sector in the Middle East and North Africa (MENA) has mostly met the challenge of supporting social and economic activity in the region throughout the pandemic. Approximately 280 million individuals in the region, or 45 percent of the population, would be linked to mobile internet by the end of 2020. Although, COVID-19 has emphasised the effects of the digital divide on the over 350 million people in the area who still lack mobile internet access.
The Brazil market dominated the LAMEA Mobile Value-Added Services Market by Country in 2021; thereby, achieving a market value of $25.6 billion by 2028. The Argentina market is exhibiting a CAGR of 17% during (2022-2028). Additionally, The UAE market would experience a CAGR of 16.1% during (2022-2028).
Based on Solution, the market is segmented into Short Messaging Service (SMS), Location Based Services, Multimedia Messaging Service (MMS), Mobile Money, Mobile Email & IM, Mobile Advertising, Mobile Infotainment and Others. Based on End User, the market is segmented into Large Enterprises and SMB. Based on Vertical, the market is segmented into Government, Media & Entertainment, Healthcare, Telecom & IT, Retail, Education and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Google LLC, Samsung Electronics Co., Ltd. (Samsung Group), AT&T, Inc., Vodafone Group Plc, Reliance Industries Limited, Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.), One97 Communications Limited, Mozat Pte Ltd. and Comviva Technologies Limited (Tech Mahindra Limited).
Scope of the Study
Market Segments Covered in the Report:
By Solution
- Short Messaging Service (SMS)
- Location Based Services
- Multimedia Messaging Service (MMS)
- Mobile Money
- Mobile Email & IM
- Mobile Advertising
- Mobile Infotainment
- Others
By End User
- Large Enterprises
- SMB
By Vertical
- Government
- Media & Entertainment
- Healthcare
- Telecom & IT
- Retail
- Education
- Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Apple, Inc.
- Google LLC
- Samsung Electronics Co., Ltd. (Samsung Group)
- AT&T, Inc.
- Vodafone Group Plc
- Reliance Industries Limited
- Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- One97 Communications Limited
- Mozat Pte Ltd.
- Comviva Technologies Limited (Tech Mahindra Limited)
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Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
Chapter 4. LAMEA Mobile Value-Added Services Market by Solution
Chapter 5. LAMEA Mobile Value-Added Services Market by End-User
Chapter 6. LAMEA Mobile Value-Added Services Market by Vertical
Chapter 7. LAMEA Mobile Value-Added Services Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Apple, Inc.
- Google LLC
- Samsung Electronics Co., Ltd. (Samsung Group)
- AT&T, Inc.
- Vodafone Group Plc
- Reliance Industries Limited
- Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
- One97 Communications Limited
- Mozat Pte Ltd.
- Comviva Technologies Limited (Tech Mahindra Limited)
Methodology
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