Survey of Use of Instagram in Higher Education Marketing, 2023

Table of Contents

THE QUESTIONNAIRE    

• List of participants    
• Characteristics of the sample    

• Number of Instagram Followers    
• Percentage of Instagram Followers from Outside the College    
• Unique Visitors Monthly to the College Instagram Site    
• Use of Hyperlapse    
• Use of Boomerang    
• Use of AR Filters    
• Use of Shoppable Product Tags    
• Use of InstaStories    
• Use of IGTV    
• Use of Reels    
• Use of Instagram Live    
• Use of Link Stickers    
• Ever Used Paid Advertising on Instagram    
• Current Use of Paid Advertising on Instagram    
• Spending Levels on Paid Instagram Advertising the Past Year    
• Planned Spending on Instagram Paid Advertising in the Next Year    
• Assessment of Use of Paid Advertising on Instagram    
• Use of Carousel Ads    
• Use of Photography Ads    
• Use of Video Ads    
• Percentage of Instagram Ads Generated from Facebook Ads    
• Use of Alternative Text Description    
• Effectiveness of Use of Question Stickers    
• Sale of Branded Merchandise from the Instagram Account    
• Use of Shopping Features of Instagram Stories    
• Staff Time Spent on Instagram    
• Change in Amount of Staff Time Spent on Instagram    
• Instagram Advertising Vs. Other Online Options    
• Use of Consultants for Instagram    
• Advice for Peers    

Table 1.1 How many Instagram followers does your main college Instagram site have?    
Table 1.2 How many Instagram followers does your main college Instagram site have? Broken out by title of survey respondent    
Table 1.3 How many Instagram followers does your main college Instagram site have? Broken out by type of college or Carnegie class    
Table 1.4 How many Instagram followers does your main college Instagram site have? Broken out by public or private college    
Table 1.5 How many Instagram followers does your main college Instagram site have? Broken out by tuition, $    
Table 1.6 How many Instagram followers does your main college Instagram site have? Broken out by enrollment    
Table 1.7 How many Instagram followers does your main college Instagram site have? Broken out by age of respondent    
Table 1.8 How many Instagram followers does your main college Instagram site have? Broken out by gender of respondent    
Table 2.1 What percentage of your college Instagram page followers come from individuals not currently enrolled in or working at the college?    
Table 2.2 What percentage of your college Instagram page followers come from individuals not currently enrolled in or working at the college? Broken out by title    
Table 2.3 What percentage of your college Instagram page followers come from individuals not currently enrolled in or working at the college? Broken out by type of college or Carnegie class    
Table 2.4 What percentage of your college Instagram page followers come from individuals not currently enrolled in or working at the college? Broken out by public or private college    
Table 2.5 What percentage of your college Instagram page followers come from individuals not currently enrolled in or working at the college? Broken out by tuition, $  
Table 2.6 What percentage of your college Instagram page followers come from individuals not currently enrolled in or working at the college? Broken out by enrollment 
Table 2.7 What percentage of your college Instagram page followers come from individuals not currently enrolled in or working at the college? Broken out by age of respondent    
Table 2.8 What percentage of your college Instagram page followers come from individuals not currently enrolled in or working at the college? Broken out by gender of respondent    
Table 3.1 How many unique visitors from outside the college did the main college Instagram site get in the last full month while college was in session?    
Table 3.2 How many unique visitors from outside the college did the main college Instagram site get in the last full month while college was in session? Broken out by title    
Table 3.3 How many unique visitors from outside the college did the main college Instagram site get in the last full month while college was in session? Broken out by type of college or Carnegie class    
Table 3.4 How many unique visitors from outside the college did the main college Instagram site get in the last full month while college was in session? Broken out by public or private college    
Table 3.5 How many unique visitors from outside the college did the main college Instagram site get in the last full month while college was in session? Broken out by tuition, $    
Table 3.6 How many unique visitors from outside the college did the main college Instagram site get in the last full month while college was in session? Broken out by enrollment    
Table 3.7 How many unique visitors from outside the college did the main college Instagram site get in the last full month while college was in session? Broken out by age of respondent    
Table 3.8 How many unique visitors from outside the college did the main college Instagram site get in the last full month while college was in session? Broken out by gender of the respondent    
Table 4.1 How many likes and comments in the aggregate did the main college Instagram site get in the last full month while college was in session?    
Table 4.2 How many likes and comments in the aggregate did the main college Instagram site get in the last full month while college was in session? Broken out by title 
Table 4.3 How many likes and comments in the aggregate did the main college Instagram site get in the last full month while college was in session? Broken out by type of college or Carnegie class    
Table 4.4 How many likes and comments in the aggregate did the main college Instagram site get in the last full month while college was in session? Broken out by public or private college    
Table 4.5 How many likes and comments in the aggregate did the main college Instagram site get in the last full month while college was in session? Broken out by tuition, $    
Table 4.6 How many likes and comments in the aggregate did the main college Instagram site get in the last full month while college was in session? Broken out by enrollment    
Table 4.7 How many likes and comments in the aggregate did the main college Instagram site get in the last full month while college was in session? Broken out by age of respondent    
Table 4.8 How many likes and comments in the aggregate did the main college Instagram site get in the last full month while college was in session? Broken out by gender of respondent    
Table 5 Which of the following Instagram features does the college utilize in its marketing efforts?  (Check all that apply)    
Table 5.1.1 Which of the following Instagram features does the college utilize in its marketing efforts? Hyperlapse    
Table 5.1.2 Which of the following Instagram features does the college utilize in its marketing efforts? Hyperlapse Broken out by title    
Table 5.1.3 Which of the following Instagram features does the college utilize in its marketing efforts? Hyperlapse Broken out by type of college or Carnegie class    
Table 5.1.4 Which of the following Instagram features does the college utilize in its marketing efforts? Hyperlapse Broken out by public or private college    
Table 5.1.5 Which of the following Instagram features does the college utilize in its marketing efforts? Hyperlapse Broken out by tuition, $    
Table 5.1.6 Which of the following Instagram features does the college utilize in its marketing efforts? Hyperlapse Broken out by enrollment    
Table 5.1.7 Which of the following Instagram features does the college utilize in its marketing efforts? Hyperlapse Broken out by age of respondent    
Table 5.1.8 Which of the following Instagram features does the college utilize in its marketing efforts? Hyperlapse Broken out by gender of respondent    
Table 5.2.1 Which of the following Instagram features does the college utilize in its marketing efforts? Boomerang    
Table 5.2.2 Which of the following Instagram features does the college utilize in its marketing efforts? Boomerang Broken out by title    
Table 5.2.3 Which of the following Instagram features does the college utilize in its marketing efforts? Boomerang Broken out by type of college or Carnegie class    
Table 5.2.4 Which of the following Instagram features does the college utilize in its marketing efforts? Boomerang Broken out by public or private college    
Table 5.2.5 Which of the following Instagram features does the college utilize in its marketing efforts? Boomerang Broken out by tuition, $    
Table 5.2.6 Which of the following Instagram features does the college utilize in its marketing efforts? Boomerang Broken out by enrollment    
Table 5.2.7 Which of the following Instagram features does the college utilize in its marketing efforts? Boomerang Broken out by age of respondent    
Table 5.2.8 Which of the following Instagram features does the college utilize in its marketing efforts? Boomerang Broken out by gender of respondent    
Table 5.3.1 Which of the following Instagram features does the college utilize in its marketing efforts? AR Filters    
Table 5.3.2 Which of the following Instagram features does the college utilize in its marketing efforts? AR Filters Broken out by title    
Table 5.3.3 Which of the following Instagram features does the college utilize in its marketing efforts? AR Filters Broken out by type of college or Carnegie class    
Table 5.3.4 Which of the following Instagram features does the college utilize in its marketing efforts? AR Filters Broken out by public or private college    
Table 5.3.5 Which of the following Instagram features does the college utilize in its marketing efforts? AR Filters Broken out by tuition, $    
Table 5.3.6 Which of the following Instagram features does the college utilize in its marketing efforts? AR Filters Broken out by enrollment    
Table 5.3.7 Which of the following Instagram features does the college utilize in its marketing efforts? AR Filters Broken out by age of respondent    
Table 5.3.8 Which of the following Instagram features does the college utilize in its marketing efforts? AR Filters Broken out by gender of respondent    
Table 5.4.1 Which of the following Instagram features does the college utilize in its marketing efforts? Shoppable Product Tags    
Table 5.4.2 Which of the following Instagram features does the college utilize in its marketing efforts? Shoppable Product Tags Broken out by title    
Table 5.4.3 Which of the following Instagram features does the college utilize in its marketing efforts? Shoppable Product Tags Broken out by type of college or Carnegie class    
Table 5.4.4 Which of the following Instagram features does the college utilize in its marketing efforts? Shoppable Product Tags Broken out by public or private college    
Table 5.4.5 Which of the following Instagram features does the college utilize in its marketing efforts? Shoppable Product Tags Broken out by tuition,$    
Table 5.4.6 Which of the following Instagram features does the college utilize in its marketing efforts? Shoppable Product Tags Broken out by enrollment    
Table 5.4.7 Which of the following Instagram features does the college utilize in its marketing efforts? Shoppable Product Tags Broken out by age of respondent    
Table 5.4.8 Which of the following Instagram features does the college utilize in its marketing efforts? Shoppable Product Tags Broken out by gender of respondent    
Table 5.5.1 Which of the following Instagram features does the college utilize in its marketing efforts? InstaStories    
Table 5.5.2 Which of the following Instagram features does the college utilize in its marketing efforts? InstaStories Broken out by title    
Table 5.5.3 Which of the following Instagram features does the college utilize in its marketing efforts? InstaStories Broken out by type of college or Carnegie class    
Table 5.5.4 Which of the following Instagram features does the college utilize in its marketing efforts? InstaStories Broken out by public or private college    
Table 5.5.5 Which of the following Instagram features does the college utilize in its marketing efforts? InstaStories Broken out by tuition, $    
Table 5.5.6 Which of the following Instagram features does the college utilize in its marketing efforts? InstaStories Broken out by enrollment    
Table 5.5.7 Which of the following Instagram features does the college utilize in its marketing efforts? InstaStories Broken out by age of respondent    
Table 5.5.8 Which of the following Instagram features does the college utilize in its marketing efforts? InstaStories Broken out by gender of respondent    
Table 5.6.1 Which of the following Instagram features does the college utilize in its marketing efforts? IGTV    
Table 5.6.2 Which of the following Instagram features does the college utilize in its marketing efforts? IGTV Broken out by title    
Table 5.6.3 Which of the following Instagram features does the college utilize in its marketing efforts? IGTV Broken out by type of college or Carnegie class    
Table 5.6.4 Which of the following Instagram features does the college utilize in its marketing efforts? IGTV Broken out by public or private college    
Table 5.6.5 Which of the following Instagram features does the college utilize in its marketing efforts? IGTV Broken out by tuition, $    
Table 5.6.6 Which of the following Instagram features does the college utilize in its marketing efforts? IGTV Broken out by enrollment    
Table 5.6.7 Which of the following Instagram features does the college utilize in its marketing efforts? IGTV Broken out by age of respondent    
Table 5.6.8 Which of the following Instagram features does the college utilize in its marketing efforts? IGTV Broken out by gender of respondent    
How (if at all) has the college used Instagram's short video feature -- Reels -- which some compare to Tik Tok?    
Table 6.1 How extensively has the college used Instagram Live in its college marketing efforts?    
Table 6.2 How extensively has the college used Instagram Live in its college marketing efforts? Broken out by title    
Table 6.3 How extensively has the college used Instagram Live in its college marketing efforts? Broken out by type of college or Carnegie class    
Table 6.4 How extensively has the college used Instagram Live in its college marketing efforts? Broken out by public or private college    
Table 6.5 How extensively has the college used Instagram Live in its college marketing efforts? Broken out by tuition, $    
Table 6.6 How extensively has the college used Instagram Live in its college marketing efforts? Broken out by enrollment    
Table 6.7 How extensively has the college used Instagram Live in its college marketing efforts? Broken out by age of respondent    
Table 6.8 How extensively has the college used Instagram Live in its college marketing efforts? Broken out by gender of respondent    
Table 7.1 How extensively has the college used Link Stickers in its college marketing efforts?    
Table 7.2 How extensively has the college used Link Stickers in its college marketing efforts? Broken out by title    
Table 7.3 How extensively has the college used Link Stickers in its college marketing efforts? Broken out by type of college or Carnegie class    
Table 7.4 How extensively has the college used Link Stickers in its college marketing efforts? Broken out by public or private college    
Table 7.5 How extensively has the college used Link Stickers in its college marketing efforts? Broken out by tuition,$    
Table 7.6 How extensively has the college used Link Stickers in its college marketing efforts? Broken out by enrollment    
Table 7.7 How extensively has the college used Link Stickers in its college marketing efforts? Broken out by age of respondent    
Table 7.8 How extensively has the college used Link Stickers in its college marketing efforts? Broken out by gender of respondent    
Table 8.1 Has the college ever done any paid advertising on Instagram?    
Table 8.2 Has the college ever done any paid advertising on Instagram? Broken out by title    
Table 8.3 Has the college ever done any paid advertising on Instagram? Broken out by type of college or Carnegie class    
Table 8.4 Has the college ever done any paid advertising on Instagram? Broken out by public or private college    
Table 8.5 Has the college ever done any paid advertising on Instagram? Broken out by tuition, $    
Table 8.6 Has the college ever done any paid advertising on Instagram? Broken out by enrollment    
Table 8.7 Has the college ever done any paid advertising on Instagram? Broken out by age of respondent    
Table 8.8 Has the college ever done any paid advertising on Instagram? Broken out by gender of respondent    
Table 9.1 Is the college currently doing paid advertising on Instagram?    
Table 9.2 Is the college currently doing paid advertising on Instagram? Broken out by title    
Table 9.3 Is the college currently doing paid advertising on Instagram? Broken out by type of college or Carnegie class    
Table 9.4 Is the college currently doing paid advertising on Instagram? Broken out by public or private college    
Table 9.5 Is the college currently doing paid advertising on Instagram? Broken out by tuition, $    
Table 9.6 Is the college currently doing paid advertising on Instagram? Broken out by enrollment    
Table 9.7 Is the college currently doing paid advertising on Instagram? Broken out by age of respondent    
Table 9.8 Is the college currently doing paid advertising on Instagram? Broken out by gender of respondent    
Table 10.1 If the college has ever done paid advertising on Instagram, how much has it spent on such advertising in the past year? (in USD)    
Table 10.2 If the college has ever done paid advertising on Instagram, how much has it spent on such advertising in the past year? (in USD) Broken out by title    
Table 10.3 If the college has ever done paid advertising on Instagram, how much has it spent on such advertising in the past year? (in USD) Broken out by type of college or Carnegie class    
Table 10.4 If the college has ever done paid advertising on Instagram, how much has it spent on such advertising in the past year? (in USD) Broken out by public or private college    
Table 10.5 If the college has ever done paid advertising on Instagram, how much has it spent on such advertising in the past year? (in USD) Broken out by tuition, $    
Table 10.6 If the college has ever done paid advertising on Instagram, how much has it spent on such advertising in the past year? (in USD) Broken out by enrollment  
Table 10.7 If the college has ever done paid advertising on Instagram, how much has it spent on such advertising in the past year? (in USD) Broken out by age of respondent    
Table 10.8 If the college has ever done paid advertising on Instagram, how much has it spent on such advertising in the past year? (in USD) Broken out by gender of respondent    
Table 11.1 How much do you plan to spend on paid Instagram advertising in the next year? (in USD)    
Table 11.2 How much do you plan to spend on paid Instagram advertising in the next year? (in USD) Broken out by title    
Table 11.3 How much do you plan to spend on paid Instagram advertising in the next year? (in USD) Broken out by type of college or Carnegie class    
Table 11.4 How much do you plan to spend on paid Instagram advertising in the next year? (in USD) Broken out by public or private college    
Table 11.5 How much do you plan to spend on paid Instagram advertising in the next year? (in USD) Broken out by tuition, $    
Table 11.6 How much do you plan to spend on paid Instagram advertising in the next year? (in USD) Broken out by enrollment    
Table 11.7 How much do you plan to spend on paid Instagram advertising in the next year? (in USD) Broken out by age of respondent    
Table 11.8 How much do you plan to spend on paid Instagram advertising in the next year? (in USD) Broken out by gender of respondent    
Table 12.1 Which phrase best summarizes your attitude towards paid advertising on Instagram for your college?    
Table 12.2 Which phrase best summarizes your attitude towards paid advertising on Instagram for your college? Broken out by title    
Table 12.3 Which phrase best summarizes your attitude towards paid advertising on Instagram for your college? Broken out by type of college or Carnegie class    
Table 12.4 Which phrase best summarizes your attitude towards paid advertising on Instagram for your college? Broken out by public or private college    
Table 12.5 Which phrase best summarizes your attitude towards paid advertising on Instagram for your college? Broken out by tuition, $    
Table 12.6 Which phrase best summarizes your attitude towards paid advertising on Instagram for your college? Broken out by enrollment    
Table 12.7 Which phrase best summarizes your attitude towards paid advertising on Instagram for your college? Broken out by age of respondent    
Table 12.8 Which phrase best summarizes your attitude towards paid advertising on Instagram for your college? Broken out by gender of respondent    
Table 13 Which of the following types of ads has the college used on its paid Instagram marketing efforts? (Choose all that apply)    
Table 13.1.1 Which of the following types of ads has the college used on its paid Instagram marketing efforts? Carousel Ads    
Table 13.1.2 Which of the following types of ads has the college used on its paid Instagram marketing efforts? Carousel Ads Broken out by title    
Table 13.1.3 Which of the following types of ads has the college used on its paid Instagram marketing efforts? Carousel Ads Broken out by type of college or Carnegie class    
Table 13.1.4 Which of the following types of ads has the college used on its paid Instagram marketing efforts? Carousel Ads Broken out by public or private college    
Table 13.1.5 Which of the following types of ads has the college used on its paid Instagram marketing efforts? Carousel Ads Broken out by tuition, $    
Table 13.1.6 Which of the following types of ads has the college used on its paid Instagram marketing efforts? Carousel Ads Broken out by enrollment    
Table 13.1.7 Which of the following types of ads has the college used on its paid Instagram marketing efforts? Carousel Ads Broken out by age of respondent    
Table 13.1.8 Which of the following types of ads has the college used on its paid Instagram marketing efforts? Carousel Ads Broken out by gender of respondent    
Table 13.2.1 Which of the following types of ads has the college used on its paid Instagram marketing efforts? Photography Ads    
Table 13.2.2 Which of the following types of ads has the college used on its paid Instagram marketing efforts? Photography Ads Broken out by title    
Table 13.2.3 Which of the following types of ads has the college used on its paid Instagram marketing efforts? Photography Ads Broken out by type of college or Carnegie class    
Table 13.2.4 Which of the following types of ads has the college used on its paid Instagram marketing efforts? Photography Ads Broken out by public or private college 
Table 13.2.5 Which of the following types of ads has the college used on its paid Instagram marketing efforts? Photography Ads Broken out by tuition, $    
Table 13.2.6 Which of the following types of ads has the college used on its paid Instagram marketing efforts? Photography Ads Broken out by enrollment    
Table 13.2.7 Which of the following types of ads has the college used on its paid Instagram marketing efforts? Photography Ads Broken out by age of respondent    
Table 13.2.8 Which of the following types of ads has the college used on its paid Instagram marketing efforts? Photography Ads Broken out by gender of respondent    
Table 13.3.1 Which of the following types of ads has the college used on its paid Instagram marketing efforts? Video Ads    
Table 13.3.2 Which of the following types of ads has the college used on its paid Instagram marketing efforts? Video Ads Broken out by title    
Table 13.3.3 Which of the following types of ads has the college used on its paid Instagram marketing efforts? Video Ads Broken out by type of college or Carnegie class    
Table 13.3.4 Which of the following types of ads has the college used on its paid Instagram marketing efforts? Video Ads Broken out by public or private college    
Table 13.3.5 Which of the following types of ads has the college used on its paid Instagram marketing efforts? Video Ads Broken out by tuition, $    
Table 13.3.6 Which of the following types of ads has the college used on its paid Instagram marketing efforts? Video Ads Broken out by enrollment    
Table 13.3.7 Which of the following types of ads has the college used on its paid Instagram marketing efforts? Video Ads Broken out by age of respondent    
Table 13.3.8 Which of the following types of ads has the college used on its paid Instagram marketing efforts? Video Ads Broken out by gender of respondent    
Table 13.4.1 Which of the following types of ads has the college used on its paid Instagram marketing efforts? IGTV    
Table 13.4.2 Which of the following types of ads has the college used on its paid Instagram marketing efforts? IGTV Broken out by title    
Table 13.4.3 Which of the following types of ads has the college used on its paid Instagram marketing efforts? IGTV Broken out by type of college or Carnegie class    
Table 13.4.4 Which of the following types of ads has the college used on its paid Instagram marketing efforts? IGTV Broken out by public or private college    
Table 13.4.5 Which of the following types of ads has the college used on its paid Instagram marketing efforts? IGTV Broken out by tuition, $    
Table 13.4.6 Which of the following types of ads has the college used on its paid Instagram marketing efforts? IGTV Broken out by enrollment    
Table 13.4.7 Which of the following types of ads has the college used on its paid Instagram marketing efforts? IGTV Broken out by age of respondent    
Table 13.4.8 IGTV Broken out by gender of respondent    
Table 14.1 About what percentage of your Instagram ads were generated from similar ads on Facebook using Instagram's Facebook ad conversion features?    
Table 14.2 About what percentage of your Instagram ads were generated from similar ads on Facebook using Instagram's Facebook ad conversion features? Broken out by title    
Table 14.3 About what percentage of your Instagram ads were generated from similar ads on Facebook using Instagram's Facebook ad conversion features? Broken out by type of college or Carnegie class    
Table 14.4 About what percentage of your Instagram ads were generated from similar ads on Facebook using Instagram's Facebook ad conversion features? Broken out by public or private college    
Table 14.5 About what percentage of your Instagram ads were generated from similar ads on Facebook using Instagram's Facebook ad conversion features? Broken out by tuition, $    
Table 14.6 About what percentage of your Instagram ads were generated from similar ads on Facebook using Instagram's Facebook ad conversion features? Broken out by enrollment    
Table 14.7 About what percentage of your Instagram ads were generated from similar ads on Facebook using Instagram's Facebook ad conversion features? Broken out by age of respondent    
Table 14.8 About what percentage of your Instagram ads were generated from similar ads on Facebook using Instagram's Facebook ad conversion features? Broken out by gender of respondent    
Table 15.1 Has your college used alternative text descriptions in its Instagram ads?    
Table 15.2 Has your college used alternative text descriptions in its Instagram ads? Broken out by title    
Table 15.3 Has your college used alternative text descriptions in its Instagram ads? Broken out by type of college or Carnegie class    
Table 15.4 Has your college used alternative text descriptions in its Instagram ads? Broken out by public or private college    
Table 15.5 Has your college used alternative text descriptions in its Instagram ads? Broken out by tuition, $    
Table 15.6 Has your college used alternative text descriptions in its Instagram ads? Broken out by enrollment    
Table 15.7 Has your college used alternative text descriptions in its Instagram ads? Broken out by age of respondent    
Table 15.8 Has your college used alternative text descriptions in its Instagram ads? Broken out by gender of respondent    
Table 16.1 If your college has used alternative text descriptions in its Instagram ads have you primarily scripted your own or largely used automatic alternative text?    
Table 16.2 If your college has used alternative text descriptions in its Instagram ads have you primarily scripted your own or largely used automatic alternative text? Broken out by title    
Table 16.3 If your college has used alternative text descriptions in its Instagram ads have you primarily scripted your own or largely used automatic alternative text? Broken out by type of college or Carnegie class    
Table 16.4 If your college has used alternative text descriptions in its Instagram ads have you primarily scripted your own or largely used automatic alternative text? Broken out by public or private college    
Table 16.5 If your college has used alternative text descriptions in its Instagram ads have you primarily scripted your own or largely used automatic alternative text? Broken out by tuition, $    
Table 16.6 If your college has used alternative text descriptions in its Instagram ads have you primarily scripted your own or largely used automatic alternative text? Broken out by enrollment    
Table 16.7 If your college has used alternative text descriptions in its Instagram ads have you primarily scripted your own or largely used automatic alternative text? Broken out by age of respondent    
Table 16.8 If your college has used alternative text descriptions in its Instagram ads have you primarily scripted your own or largely used automatic alternative text? Broken out by gender of respondent    
Table 17.1 About how effective do you feel are use of Question Stickers in engaging your audience?    
Table 17.2 About how effective do you feel are use of Question Stickers in engaging your audience? Broken out by title    
Table 17.3 About how effective do you feel are use of Question Stickers in engaging your audience? Broken out by type of college or Carnegie class    
Table 17.4 About how effective do you feel are use of Question Stickers in engaging your audience? Broken out by public or private college    
Table 17.5 About how effective do you feel are use of Question Stickers in engaging your audience? Broken out by tuition, $    
Table 17.6 About how effective do you feel are use of Question Stickers in engaging your audience? Broken out by enrollment    
Table 17.7 About how effective do you feel are use of Question Stickers in engaging your audience? Broken out by age of respondent    
Table 17.8 About how effective do you feel are use of Question Stickers in engaging your audience? Broken out by gender of respondent    
Table 18.1 Has the college sold college branded merchandise directly from its Instagram account?    
Table 18.2 Has the college sold college branded merchandise directly from its Instagram account? Broken out by title    
Table 18.3 Has the college sold college branded merchandise directly from its Instagram account? Broken out by type of college or Carnegie class    
Table 18.4 Has the college sold college branded merchandise directly from its Instagram account? Broken out by public or private college    
Table 18.5 Has the college sold college branded merchandise directly from its Instagram account? Broken out by tuition, $    
Table 18.6 Has the college sold college branded merchandise directly from its Instagram account? Broken out by enrollment    
Table 18.7 Has the college sold college branded merchandise directly from its Instagram account? Broken out by age of respondent    
Table 18.8 Has the college sold college branded merchandise directly from its Instagram account? Broken out by gender of respondent    
Table 19.1 Has the college used the shopping features of Instagram Stories to sell merchandise, event tickets or other goods and services related to the college?    
Table 19.2 Has the college used the shopping features of Instagram Stories to sell merchandise, event tickets or other goods and services related to the college? Broken out by title    
Table 19.3 Has the college used the shopping features of Instagram Stories to sell merchandise, event tickets or other goods and services related to the college? Broken out by type of college or Carnegie class    
Table 19.4 Has the college used the shopping features of Instagram Stories to sell merchandise, event tickets or other goods and services related to the college? Broken out by public or private college    
Table 19.5 Has the college used the shopping features of Instagram Stories to sell merchandise, event tickets or other goods and services related to the college? Broken out by tuition, $    
Table 19.6 Has the college used the shopping features of Instagram Stories to sell merchandise, event tickets or other goods and services related to the college? Broken out by enrollment    
Table 19.7 Has the college used the shopping features of Instagram Stories to sell merchandise, event tickets or other goods and services related to the college? Broken out by age of respondent    
Table 19.8 Has the college used the shopping features of Instagram Stories to sell merchandise, event tickets or other goods and services related to the college? Broken out by gender of respondent    
Which items related to the college have sold well on Instagram?    
Table 20.1 Approximately how many man hours per year does the office overseeing the college Instagram presence spend on tasks related to Instagram? Note: One full time person spending all of their time would typically spend about 1800 hours.    
Table 20.2 Approximately how many man hours per year does the office overseeing the college Instagram presence spend on tasks related to Instagram? Note: One full time person spending all of their time would typically spend about 1800 hours. Broken out by title    
Table 20.3 Approximately how many man hours per year does the office overseeing the college Instagram presence spend on tasks related to Instagram? Note: One full time person spending all of their time would typically spend about 1800 hours. Broken out by type of college or Carnegie class    
Table 20.4 Approximately how many man hours per year does the office overseeing the college Instagram presence spend on tasks related to Instagram? Note: One full time person spending all of their time would typically spend about 1800 hours. Broken out by public or private college    
Table 20.5 Approximately how many man hours per year does the office overseeing the college Instagram presence spend on tasks related to Instagram? Note: One full time person spending all of their time would typically spend about 1800 hours. Broken out by tuition, $    
Table 20.6 Approximately how many man hours per year does the office overseeing the college Instagram presence spend on tasks related to Instagram? Note: One full time person spending all of their time would typically spend about 1800 hours. Broken out by enrollment    
Table 20.7 Approximately how many man hours per year does the office overseeing the college Instagram presence spend on tasks related to Instagram? Note: One full time person spending all of their time would typically spend about 1800 hours. Broken out by age of respondent    
Table 20.8 Approximately how many man hours per year does the office overseeing the college Instagram presence spend on tasks related to Instagram? Note: One full time person spending all of their time would typically spend about 1800 hours. Broken out by gender of respondent    
Table 21.1 What has been the percentage increase or decrease in staff time spend on Instagram in the past year?    
Table 21.2 What has been the percentage increase or decrease in staff time spend on Instagram in the past year? Broken out by title    
Table 21.3 What has been the percentage increase or decrease in staff time spend on Instagram in the past year? Broken out by type of college or Carnegie class    
Table 21.4 What has been the percentage increase or decrease in staff time spend on Instagram in the past year? Broken out by public or private college    
Table 21.5 What has been the percentage increase or decrease in staff time spend on Instagram in the past year? Broken out by tuition, $    
Table 21.6 What has been the percentage increase or decrease in staff time spend on Instagram in the past year? Broken out by enrollment    
Table 21.7 What has been the percentage increase or decrease in staff time spend on Instagram in the past year? Broken out by age of respondent    
Table 21.8 What has been the percentage increase or decrease in staff time spend on Instagram in the past year? Broken out by gender of respondent    
Table 22.1 Which phrase best captures your attitude towards spending college marketing budgets on Instagram vs. Facebook, Tik Tok, Snapchat, Google and other digital marketing options?    
Table 22.2 Which phrase best captures your attitude towards spending college marketing budgets on Instagram vs. Facebook, Tik Tok, Snapchat, Google and other digital marketing options? Broken out by title    
Table 22.3 Which phrase best captures your attitude towards spending college marketing budgets on Instagram vs. Facebook, Tik Tok, Snapchat, Google and other digital marketing options? Broken out by type of college or Carnegie class    
Table 22.4 Which phrase best captures your attitude towards spending college marketing budgets on Instagram vs. Facebook, Tik Tok, Snapchat, Google and other digital marketing options? Broken out by public or private college    
Table 22.5 Which phrase best captures your attitude towards spending college marketing budgets on Instagram vs. Facebook, Tik Tok, Snapchat, Google and other digital marketing options? Broken out by tuition, $    
Table 22.6 Which phrase best captures your attitude towards spending college marketing budgets on Instagram vs. Facebook, Tik Tok, Snapchat, Google and other digital marketing options? Broken out by enrollment    
Table 22.7 Which phrase best captures your attitude towards spending college marketing budgets on Instagram vs. Facebook, Tik Tok, Snapchat, Google and other digital marketing options? Broken out by age of respondent    
Table 22.8 Which phrase best captures your attitude towards spending college marketing budgets on Instagram vs. Facebook, Tik Tok, Snapchat, Google and other digital marketing options? Broken out by gender of respondent    
Table 23.1 Has the college ever hired a consultant to advise it on its Instagram advertising?    
Table 23.2 Has the college ever hired a consultant to advise it on its Instagram advertising? Broken out by title    
Table 23.3 Has the college ever hired a consultant to advise it on its Instagram advertising? Broken out by type of college or Carnegie class    
Table 23.4 Has the college ever hired a consultant to advise it on its Instagram advertising? Broken out by public or private college    
Table 23.5 Has the college ever hired a consultant to advise it on its Instagram advertising? Broken out by tuition, $    
Table 23.6 Has the college ever hired a consultant to advise it on its Instagram advertising? Broken out by enrollment    
Table 23.7 Has the college ever hired a consultant to advise it on its Instagram advertising? Broken out by age of respondent    
Table 23.8 Has the college ever hired a consultant to advise it on its Instagram advertising? Broken out by gender of respondent    
What advice can you offer to your peers on marketing through Instagram?    

Samples

Sources / Contributors

• Benedictine College
• Brevard College
• Brevard College
• Concordia University, Nebraska
• Douglas College
• Gaston College
• Health Professional Student Association
• Humber College
• Illinois State University
• Lewis & Clark College
• Michigan State University
• Minneapolis College of Art and Design
• Moraine Valley Community College
• Mount Carmel College of Nursing
• Mount Saint Mary College
• Nebraska Wesleyan University
• Northern Essex Community College
• Northwestern University
• Oklahoma State University
• PLNU
• Rio Hondo College
• Rotman School of Management, University of Toronto
• Southwestern Assemblies of God University
• Spartanburg Methodist College
• University of Akron, College of A&S
• University of Houston College of Pharmacy

Methodology