China Destination Tourism Insight Report including International Arrivals, Domestic Trips, Key Source / Origin Markets, Trends, Tourist Profiles, Spend Analysis, Key Infrastructure Projects and Attractions, Risks and Future Opportunities, 2022 Update

Analysis of destination markets, infrastructure and attractions, main and emerging source markets, as well as risks and opportunities in China. This report explores the types of travelers that visit the region as well as a SWOT analysis.

Key Highlights

• China's domestic tourist business was prospering before the outbreak. Between 2009 and 2019, the number of domestic tourist excursions tripled from roughly 1 billion in 2009 to 3.1 billion in 2019. As a result, domestic tourism is China's most significant tourist source market and is crucial to the recovery of the country's travel sector as the pandemic subsides.
• In 2021, VFR, the second biggest domestic travel market in China, accounted for 32% of all trips. Festivals, festivities, and national holidays are the primary drivers of VFR. There is a huge increase in domestic tourism during festivals and national holidays year after year.
• China's overall risk score was 34.1 giving the destination a low-risk rating. Good infrastructure and a high-performing economy were the key factors for its success. Below is an analysis of some of the critical factors which contributed to the 34.1 ratings, resulting in China placing at #36 in the world for its overall risk rating.
• Due to the expanding middle-class population (630 million by 2022) and the country's economy, domestic tourism accounts for a major proportion of the country's overall tourism income. Domestic tourism will propel China's recovery and gain momentum rapidly.

Scope

• This report is part of the publisher's Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case, China.

Reasons to Buy

• Obtain a clear and detailed insight into new developments in a major tourist destination.
• Use data and analysis to explore trends related to international arrivals and spending, tourism segments as well as construction, airlines and hotel developments.
• Gain a better understanding of the opportunities in the market, as well as the risks, to support better business decisions.