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The loyalty management market is forecasted to grow by USD 4.10 billion during 2023-2028, accelerating at a CAGR of 13.63% during the forecast period. The report on the loyalty management market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing customer preference for personalized solutions, rising demand in emerging economies, and rise in adoption of cloud based loyalty management software offerings.
The loyalty management market is segmented as below:
By Deployment
- Cloud-based
- On-premises
By Geographical Landscape
- North America
- Europe
- APAC
- South America
- Middle East and Africa
The report on the loyalty management market covers the following areas:
- Loyalty management market sizing
- Loyalty management market forecast
- Loyalty management market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Deployment
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
360 degree market analysis
List of Exhibits
Executive Summary
The following companies are recognized as the key players in the global loyalty management market: Aimia Inc, Apex Loyalty, Bond Brand Loyalty, Brierley and Partners Inc., Capillary Technologies, Cheetah Digital Inc., Comarch SA, Epsilon Data Management LLC, Five Stars Loyalty Inc., ICF International Inc., Kobie, LoyaltyLion Ltd, Maritz Motivation Inc., Merkle Inc., Oracle Corp., Punchh Inc., SAP SE, SessionM, Social Annex Inc., and The Lacek Group.Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is growing application of artificial intelligence for innovative solutions."
According to the report, one of the major drivers for this market is the growing customer preference for personalized solutions.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aimia Inc
- Apex Loyalty
- Bond Brand Loyalty
- Brierley and Partners Inc.
- Capillary Technologies
- Cheetah Digital Inc.
- Comarch SA
- Epsilon Data Management LLC
- Five Stars Loyalty Inc.
- ICF International Inc.
- Kobie
- LoyaltyLion Ltd
- Maritz Motivation Inc.
- Merkle Inc.
- Oracle Corp.
- Punchh Inc.
- SAP SE
- SessionM
- Social Annex Inc.
- The Lacek Group
