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Augmented Reality in Retail Market 2024-2028

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    Report

  • 147 Pages
  • June 2024
  • Region: Global
  • TechNavio
  • ID: 5681643
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The augmented reality in retail market is forecasted to grow by USD 19.51 billion during 2023-2028, accelerating at a CAGR of 57.74% during the forecast period. The report on the augmented reality in retail market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by use of ar technology to make advertising more effective, increased efficiency of operations, and ease in handling customer-front operations.

The augmented reality in retail market is segmented as below:

By Type

  • Apparel
  • Furniture lighting and decor
  • Footwear
  • Grocery
  • Others

By Geographical Landscape

  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the growing smartphones and tablets will fuel growth of ar in retail industry as one of the prime reasons driving the augmented reality in retail market growth during the next few years. Also, growing number of new start-ups and rising market penetration in developing economies will lead to sizable demand in the market.

The report on the augmented reality in retail market covers the following areas:

  • Augmented reality in retail market sizing
  • Augmented reality in retail market forecast
  • Augmented reality in retail market industry analysis
A robust vendor analysis within the report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading augmented reality in retail market vendors that include Alphabet Inc., Apple Inc., Elbit Systems Ltd., HP Inc., HTC Corp., Kopin Corp., Lenovo Group Ltd., Lumus Ltd., Magic Leap Inc., Microsoft Corp., NexTech AR Solutions Corp., PTC Inc., Qualcomm Inc., Samsung Electronics Co. Ltd., Sony Group Corp., Toshiba Corp., Upskill, VR Vision Inc., Vuzix Corp., and Zugara Inc. Also, the augmented reality in retail market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Global - Market size and forecast 2023-2028 ($ million)
Data Table on Global - Market size and forecast 2023-2028 ($ million)
Chart on Global Market: Year-over-year growth 2023-2028 (%)
Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global Augmented Reality In Retail Market 2018 - 2022
Historic Market Size - Data Table on Global Augmented Reality In Retail Market 2018 - 2022 ($ million)
4.2 Type segment analysis 2018 - 2022
Historic Market Size - Type Segment 2018 - 2022 ($ million)
4.3 Geography segment analysis 2018 - 2022
Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.4 Country segment analysis 2018 - 2022
Historic Market Size - Country Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Type
6.1 Market segments
Chart on Type - Market share 2023-2028 (%)
Data Table on Type - Market share 2023-2028 (%)
6.2 Comparison by Type
Chart on Comparison by Type
Data Table on Comparison by Type
6.3 Apparel - Market size and forecast 2023-2028
Chart on Apparel - Market size and forecast 2023-2028 ($ million)
Data Table on Apparel - Market size and forecast 2023-2028 ($ million)
Chart on Apparel - Year-over-year growth 2023-2028 (%)
Data Table on Apparel - Year-over-year growth 2023-2028 (%)
6.4 Furniture lighting and decor - Market size and forecast 2023-2028
Chart on Furniture lighting and decor - Market size and forecast 2023-2028 ($ million)
Data Table on Furniture lighting and decor - Market size and forecast 2023-2028 ($ million)
Chart on Furniture lighting and decor - Year-over-year growth 2023-2028 (%)
Data Table on Furniture lighting and decor - Year-over-year growth 2023-2028 (%)
6.5 Footwear - Market size and forecast 2023-2028
Chart on Footwear - Market size and forecast 2023-2028 ($ million)
Data Table on Footwear - Market size and forecast 2023-2028 ($ million)
Chart on Footwear - Year-over-year growth 2023-2028 (%)
Data Table on Footwear - Year-over-year growth 2023-2028 (%)
6.6 Grocery - Market size and forecast 2023-2028
Chart on Grocery - Market size and forecast 2023-2028 ($ million)
Data Table on Grocery - Market size and forecast 2023-2028 ($ million)
Chart on Grocery - Year-over-year growth 2023-2028 (%)
Data Table on Grocery - Year-over-year growth 2023-2028 (%)
6.7 Others - Market size and forecast 2023-2028
Chart on Others - Market size and forecast 2023-2028 ($ million)
Data Table on Others - Market size and forecast 2023-2028 ($ million)
Chart on Others - Year-over-year growth 2023-2028 (%)
Data Table on Others - Year-over-year growth 2023-2028 (%)
6.8 Market opportunity by Type
Market opportunity by Type ($ million)
Data Table on Market opportunity by Type ($ million)
7 Customer Landscape
7.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
8 Geographic Landscape
8.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2023-2028 (%)
Data Table on Market share By Geographical Landscape 2023-2028 (%)
8.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
8.3 North America - Market size and forecast 2023-2028
Chart on North America - Market size and forecast 2023-2028 ($ million)
Data Table on North America - Market size and forecast 2023-2028 ($ million)
Chart on North America - Year-over-year growth 2023-2028 (%)
Data Table on North America - Year-over-year growth 2023-2028 (%)
8.4 Europe - Market size and forecast 2023-2028
Chart on Europe - Market size and forecast 2023-2028 ($ million)
Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Chart on Europe - Year-over-year growth 2023-2028 (%)
Data Table on Europe - Year-over-year growth 2023-2028 (%)
8.5 APAC - Market size and forecast 2023-2028
Chart on APAC - Market size and forecast 2023-2028 ($ million)
Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Chart on APAC - Year-over-year growth 2023-2028 (%)
Data Table on APAC - Year-over-year growth 2023-2028 (%)
8.6 South America - Market size and forecast 2023-2028
Chart on South America - Market size and forecast 2023-2028 ($ million)
Data Table on South America - Market size and forecast 2023-2028 ($ million)
Chart on South America - Year-over-year growth 2023-2028 (%)
Data Table on South America - Year-over-year growth 2023-2028 (%)
8.7 Middle East and Africa - Market size and forecast 2023-2028
Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
8.8 US - Market size and forecast 2023-2028
Chart on US - Market size and forecast 2023-2028 ($ million)
Data Table on US - Market size and forecast 2023-2028 ($ million)
Chart on US - Year-over-year growth 2023-2028 (%)
Data Table on US - Year-over-year growth 2023-2028 (%)
8.9 China - Market size and forecast 2023-2028
Chart on China - Market size and forecast 2023-2028 ($ million)
Data Table on China - Market size and forecast 2023-2028 ($ million)
Chart on China - Year-over-year growth 2023-2028 (%)
Data Table on China - Year-over-year growth 2023-2028 (%)
8.10 Germany - Market size and forecast 2023-2028
Chart on Germany - Market size and forecast 2023-2028 ($ million)
Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Chart on Germany - Year-over-year growth 2023-2028 (%)
Data Table on Germany - Year-over-year growth 2023-2028 (%)
8.11 UK - Market size and forecast 2023-2028
Chart on UK - Market size and forecast 2023-2028 ($ million)
Data Table on UK - Market size and forecast 2023-2028 ($ million)
Chart on UK - Year-over-year growth 2023-2028 (%)
Data Table on UK - Year-over-year growth 2023-2028 (%)
8.12 Canada - Market size and forecast 2023-2028
Chart on Canada - Market size and forecast 2023-2028 ($ million)
Data Table on Canada - Market size and forecast 2023-2028 ($ million)
Chart on Canada - Year-over-year growth 2023-2028 (%)
Data Table on Canada - Year-over-year growth 2023-2028 (%)
8.13 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
9 Drivers, Challenges, and Opportunity/Restraints
9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
9.4 Market opportunities/restraints
10 Competitive Landscape
10.1 Overview
10.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
10.3 Landscape disruption
Overview on factors of disruption
10.4 Industry risks
Impact of key risks on business
11 Competitive Analysis
11.1 Companies profiled
Companies covered
11.2 Market positioning of companies
Matrix on companies position and classification
11.3 Alphabet Inc.
Alphabet Inc. - Overview
Alphabet Inc. - Business segments
Alphabet Inc. - Key offerings
Alphabet Inc. - Segment focus
11.4 Apple Inc.
Apple Inc. - Overview
Apple Inc. - Business segments
Apple Inc. - Key news
Apple Inc. - Key offerings
Apple Inc. - Segment focus
11.5 HP Inc.
HP Inc. - Overview
HP Inc. - Business segments
HP Inc. - Key news
HP Inc. - Key offerings
HP Inc. - Segment focus
11.6 HTC Corp.
HTC Corp. - Overview
HTC Corp. - Product / Service
HTC Corp. - Key offerings
11.7 Magic Leap Inc.
Magic Leap Inc. - Overview
Magic Leap Inc. - Product / Service
Magic Leap Inc. - Key offerings
11.8 Microsoft Corp.
Microsoft Corp. - Overview
Microsoft Corp. - Business segments
Microsoft Corp. - Key news
Microsoft Corp. - Key offerings
Microsoft Corp. - Segment focus
11.9 Samsung Electronics Co. Ltd.
Samsung Electronics Co. Ltd. - Overview
Samsung Electronics Co. Ltd. - Business segments
Samsung Electronics Co. Ltd. - Key news
Samsung Electronics Co. Ltd. - Key offerings
Samsung Electronics Co. Ltd. - Segment focus
11.10 Sony Group Corp.
Sony Group Corp. - Overview
Sony Group Corp. - Business segments
Sony Group Corp. - Key news
Sony Group Corp. - Key offerings
Sony Group Corp. - Segment focus
11.11 Toshiba Corp.
Toshiba Corp. - Overview
Toshiba Corp. - Business segments
Toshiba Corp. - Key news
Toshiba Corp. - Key offerings
Toshiba Corp. - Segment focus
11.12 VR Vision Inc.
VR Vision Inc. - Overview
VR Vision Inc. - Product / Service
VR Vision Inc. - Key offerings
12 Appendix
12.1 Scope of the report
12.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
12.3 Currency conversion rates for US$
Currency conversion rates for US$
12.4 Research methodology
Research methodology
12.5 Data procurement
Information sources
12.6 Data validation
Data validation
12.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
12.8 Data synthesis
Data synthesis
12.9 360 degree market analysis
360 degree market analysis
12.10 List of abbreviations
List of abbreviations
3D
AR
CAGR
Compound annual growth rate
CRM
Customer relationship management
ERP
Enterprise resource planning
FMC
Fixed-mobile convergence
GDP
IT
RTC
SMS
SMEs
VR
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by Type
Exhibits 6: Executive Summary - Chart on Incremental Growth
Exhibits 7: Executive Summary - Data Table on Incremental Growth
Exhibits 8: Executive Summary - Chart on Company Market Positioning
Exhibits 9: Parent Market
Exhibits 10: Data Table on - Parent Market
Exhibits 11: Market characteristics analysis
Exhibits 12: Value Chain Analysis
Exhibits 13: Offerings of companies included in the market definition
Exhibits 14: Market segments
Exhibits 15: Chart on Global - Market size and forecast 2023-2028 ($ million)
Exhibits 16: Data Table on Global - Market size and forecast 2023-2028 ($ million)
Exhibits 17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits 18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits 19: Historic Market Size - Data Table on Global Augmented Reality In Retail Market 2018 - 2022 ($ million)
Exhibits 20: Historic Market Size - Type Segment 2018 - 2022 ($ million)
Exhibits 21: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
Exhibits 22: Historic Market Size - Country Segment 2018 - 2022 ($ million)
Exhibits 23: Five forces analysis - Comparison between 2023 and 2028
Exhibits 24: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits 26: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits 27: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits 28: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits 29: Chart on Market condition - Five forces 2023 and 2028
Exhibits 30: Chart on Type - Market share 2023-2028 (%)
Exhibits 31: Data Table on Type - Market share 2023-2028 (%)
Exhibits 32: Chart on Comparison by Type
Exhibits 33: Data Table on Comparison by Type
Exhibits 34: Chart on Apparel - Market size and forecast 2023-2028 ($ million)
Exhibits 35: Data Table on Apparel - Market size and forecast 2023-2028 ($ million)
Exhibits 36: Chart on Apparel - Year-over-year growth 2023-2028 (%)
Exhibits 37: Data Table on Apparel - Year-over-year growth 2023-2028 (%)
Exhibits 38: Chart on Furniture lighting and decor - Market size and forecast 2023-2028 ($ million)
Exhibits 39: Data Table on Furniture lighting and decor - Market size and forecast 2023-2028 ($ million)
Exhibits 40: Chart on Furniture lighting and decor - Year-over-year growth 2023-2028 (%)
Exhibits 41: Data Table on Furniture lighting and decor - Year-over-year growth 2023-2028 (%)
Exhibits 42: Chart on Footwear - Market size and forecast 2023-2028 ($ million)
Exhibits 43: Data Table on Footwear - Market size and forecast 2023-2028 ($ million)
Exhibits 44: Chart on Footwear - Year-over-year growth 2023-2028 (%)
Exhibits 45: Data Table on Footwear - Year-over-year growth 2023-2028 (%)
Exhibits 46: Chart on Grocery - Market size and forecast 2023-2028 ($ million)
Exhibits 47: Data Table on Grocery - Market size and forecast 2023-2028 ($ million)
Exhibits 48: Chart on Grocery - Year-over-year growth 2023-2028 (%)
Exhibits 49: Data Table on Grocery - Year-over-year growth 2023-2028 (%)
Exhibits 50: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibits 51: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibits 52: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits 53: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits 54: Market opportunity by Type ($ million)
Exhibits 55: Data Table on Market opportunity by Type ($ million)
Exhibits 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 57: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits 58: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits 59: Chart on Geographic comparison
Exhibits 60: Data Table on Geographic comparison
Exhibits 61: Chart on North America - Market size and forecast 2023-2028 ($ million)
Exhibits 62: Data Table on North America - Market size and forecast 2023-2028 ($ million)
Exhibits 63: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits 64: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits 65: Chart on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits 66: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits 67: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits 68: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits 69: Chart on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits 70: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits 71: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits 72: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits 73: Chart on South America - Market size and forecast 2023-2028 ($ million)
Exhibits 74: Data Table on South America - Market size and forecast 2023-2028 ($ million)
Exhibits 75: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits 76: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits 77: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits 78: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits 79: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits 80: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits 81: Chart on US - Market size and forecast 2023-2028 ($ million)
Exhibits 82: Data Table on US - Market size and forecast 2023-2028 ($ million)
Exhibits 83: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits 84: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits 85: Chart on China - Market size and forecast 2023-2028 ($ million)
Exhibits 86: Data Table on China - Market size and forecast 2023-2028 ($ million)
Exhibits 87: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits 88: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits 89: Chart on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits 90: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits 91: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits 92: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits 93: Chart on UK - Market size and forecast 2023-2028 ($ million)
Exhibits 94: Data Table on UK - Market size and forecast 2023-2028 ($ million)
Exhibits 95: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibits 96: Data Table on UK - Year-over-year growth 2023-2028 (%)
Exhibits 97: Chart on Canada - Market size and forecast 2023-2028 ($ million)
Exhibits 98: Data Table on Canada - Market size and forecast 2023-2028 ($ million)
Exhibits 99: Chart on Canada - Year-over-year growth 2023-2028 (%)
Exhibits 100: Data Table on Canada - Year-over-year growth 2023-2028 (%)
Exhibits 101: Market opportunity By Geographical Landscape ($ million)
Exhibits 102: Data Tables on Market opportunity By Geographical Landscape ($ million)
Exhibits 103: Impact of drivers and challenges in 2023 and 2028
Exhibits 104: Overview on criticality of inputs and factors of differentiation
Exhibits 105: Overview on factors of disruption
Exhibits 106: Impact of key risks on business
Exhibits 107: Companies covered
Exhibits 108: Matrix on companies position and classification
Exhibits 109: Alphabet Inc. - Overview
Exhibits 110: Alphabet Inc. - Business segments
Exhibits 111: Alphabet Inc. - Key offerings
Exhibits 112: Alphabet Inc. - Segment focus
Exhibits 113: Apple Inc. - Overview
Exhibits 114: Apple Inc. - Business segments
Exhibits 115: Apple Inc. - Key news
Exhibits 116: Apple Inc. - Key offerings
Exhibits 117: Apple Inc. - Segment focus
Exhibits 118: HP Inc. - Overview
Exhibits 119: HP Inc. - Business segments
Exhibits 120: HP Inc. - Key news
Exhibits 121: HP Inc. - Key offerings
Exhibits 122: HP Inc. - Segment focus
Exhibits 123: HTC Corp. - Overview
Exhibits 124: HTC Corp. - Product / Service
Exhibits 125: HTC Corp. - Key offerings
Exhibits 126: Magic Leap Inc. - Overview
Exhibits 127: Magic Leap Inc. - Product / Service
Exhibits 128: Magic Leap Inc. - Key offerings
Exhibits 129: Microsoft Corp. - Overview
Exhibits 130: Microsoft Corp. - Business segments
Exhibits 131: Microsoft Corp. - Key news
Exhibits 132: Microsoft Corp. - Key offerings
Exhibits 133: Microsoft Corp. - Segment focus
Exhibits 134: Samsung Electronics Co. Ltd. - Overview
Exhibits 135: Samsung Electronics Co. Ltd. - Business segments
Exhibits 136: Samsung Electronics Co. Ltd. - Key news
Exhibits 137: Samsung Electronics Co. Ltd. - Key offerings
Exhibits 138: Samsung Electronics Co. Ltd. - Segment focus
Exhibits 139: Sony Group Corp. - Overview
Exhibits 140: Sony Group Corp. - Business segments
Exhibits 141: Sony Group Corp. - Key news
Exhibits 142: Sony Group Corp. - Key offerings
Exhibits 143: Sony Group Corp. - Segment focus
Exhibits 144: Toshiba Corp. - Overview
Exhibits 145: Toshiba Corp. - Business segments
Exhibits 146: Toshiba Corp. - Key news
Exhibits 147: Toshiba Corp. - Key offerings
Exhibits 148: Toshiba Corp. - Segment focus
Exhibits 149: VR Vision Inc. - Overview
Exhibits 150: VR Vision Inc. - Product / Service
Exhibits 151: VR Vision Inc. - Key offerings
Exhibits 152: Inclusions checklist
Exhibits 153: Exclusions checklist
Exhibits 154: Currency conversion rates for US$
Exhibits 155: Research methodology
Exhibits 156: Information sources
Exhibits 157: Data validation
Exhibits 158: Validation techniques employed for market sizing
Exhibits 159: Data synthesis
Exhibits 160: 360 degree market analysis
Exhibits 161: List of abbreviations

Executive Summary

The following companies are recognized as the key players in the global augmented reality in retail market: Alphabet Inc., Apple Inc., Elbit Systems Ltd., HP Inc., HTC Corp., Kopin Corp., Lenovo Group Ltd., Lumus Ltd., Magic Leap Inc., Microsoft Corp., NexTech AR Solutions Corp., PTC Inc., Qualcomm Inc., Samsung Electronics Co. Ltd., Sony Group Corp., Toshiba Corp., Upskill, VR Vision Inc., Vuzix Corp., and Zugara Inc..

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is growing smartphones and tablets will fuel growth of ar in retail industry."

According to the report, one of the major drivers for this market is the use of ar technology to make advertising more effective.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Alphabet Inc.
  • Apple Inc.
  • Elbit Systems Ltd.
  • HP Inc.
  • HTC Corp.
  • Kopin Corp.
  • Lenovo Group Ltd.
  • Lumus Ltd.
  • Magic Leap Inc.
  • Microsoft Corp.
  • NexTech AR Solutions Corp.
  • PTC Inc.
  • Qualcomm Inc.
  • Samsung Electronics Co. Ltd.
  • Sony Group Corp.
  • Toshiba Corp.
  • Upskill
  • VR Vision Inc.
  • Vuzix Corp.
  • Zugara Inc.