Manual Toothbrush Market Size, Share & Trends Analysis Report by Type (Ultra-soft, Medium Soft, Hard), by End-user (Individual, Dental Clinics/Offices), by Distribution Channel, by Region, and Segment Forecasts, 2022-2030

The global manual toothbrush market size is expected to reach USD 10.25 billion by 2030. It is expected to expand at a CAGR of 7.5% from 2022 to 2030. The market is largely driven by factors such as improving oral hygiene awareness among people and the rising need to reduce the incidence of oral complications.

The promotion of manual toothbrushes by manufacturers through various innovative marketing techniques is another driving factor for the market. Roping in well-certified dentists for branding; extensive distribution networks in urban and rural markets for better availability; tie-ups with sales personnel and distributors; advertisement campaigns through digital, print, and visual media in magazines, newspapers, on hoardings, through radio, television channels, billboards; and competitive pricing are some of the major marketing strategies players adopt to stay ahead in this highly competitive market.

Rising product innovation is also driving the market. Improvements in the size and quality of the bristles, product design catering to different age groups, changes in the structure and shape of the head, increased flexibility, and improvement in angled handles are some of the major modifications made by key manufacturers. Additionally, the popularity of toothbrushes made from plant-based and biodegradable materials such as bamboo and corn starch is also rising as an increasing number of consumers get influenced by sustainability and eco-friendly trends in the consumer goods market.

Medium soft toothbrush emerged as the largest segment and accounted for a share of over 45.0% in 2021. This segment is expected to be dominant during the forecast period. The ultra-soft segment is expected to expand at a CAGR of 7.3% from 2022 to 2030. As rigorous teeth brushing can cause gum disease, many periodontists recommend using toothbrushes with medium or soft nylon bristles because they cause less epithelial stress. Ultra-soft toothbrushes have bristles that are mild enough to preserve the gums when brushing and flexible enough to fully clean the teeth without exerting excessive pressure.

Manual Toothbrush Market Report Highlights

The medium soft toothbrush segment accounted for the largest share in 2021. The product growth is attributed to growing product recommendations by dentists due to their effectiveness. Medium-soft bristles in toothbrushes are more effective in comparison with ultra-soft bristles
In terms of end-user, the individual segment emerged as the largest category in 2021. This segment is expected to dominate the market throughout the forecast period due to the increasing prevalence of some of the common disorders, such as periodontal disease, cavities, and tooth decay among adults. According to a survey conducted by the National Hospital of Odonto-Stomatology in 2017, close to 90% of people in the country have witnessed some form of dental problems
In 2021, Asia Pacific held the largest share. The region also emerged as the most lucrative market for manual toothbrushes and is expected to retain its dominance throughout the forecast period. Asia Pacific is expanding rapidly owing to lucrative opportunities and a growing consumer base in the region. The region comprises about half of the world’s population with a constantly increasing number of adults and children, who are focusing on practicing personal hygiene including oral care

Chapter 1. Methodology and Scope

1.1. Market Segmentation& Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Type Outlook
2.3. End-user Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
2.6. Competitive Insights

Chapter 3. Manual Toothbrush Market Variables, Trends & Scope

3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 On the Manual Toothbrush Market
3.4. Industry Value Chain Analysis
3.4.1. Sales/Retail Channel Analysis
3.4.2. Profit Margin Analysis
3.5. Market Dynamics
3.5.1. Market Driver Analysis
3.5.2. Market Restraint Analysis
3.5.3. Industry Challenges
3.5.4. Industry Opportunities
3.6. Business Environment Analysis
3.6.1. Industry Analysis - Porter’s
3.6.1.1. Supplier Power
3.6.1.2. Buyer Power
3.6.1.3. Substitution Threat
3.6.1.4. Threat from New Entrant
3.6.1.5. Competitive Rivalry
3.7. Roadmap Of Manual Toothbrush Market
3.8. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations

Chapter 5. Manual Toothbrush Market: Type Estimates & Trend Analysis

5.1. Type Movement Analysis & Market Share, 2021 & 2030
5.2. Ultra-Soft
5.2.1. Ultra-Soft market estimates and forecast 2017 - 2030 (USD Million)
5.3. Medium Soft
5.3.1. Medium soft market estimates and forecast 2017 - 2030 (USD Million)
5.4. Hard
5.4.1. Hard market estimates and forecast 2017 - 2030 (USD Million)

Chapter 6. Manual Toothbrush Market: End-user Estimates & Trend Analysis

6.1. End-user Movement Analysis & Market Share, 2021 & 2030
6.2. Individuals
6.2.1. Adults
6.2.1.1. Market estimates and forecast for adult 2017 - 2030 (USD Million)
6.2.2. Children
6.2.2.1. Market estimates and forecast for children 2017 - 2030 (USD Million)
6.3. Dental Clinics/Offices
6.3.1. Market estimates and forecast for Dental clinics/offices 2017 - 2030 (USD Million)

Chapter 7. Manual Toothbrush Market: Distribution Channel Estimates & Trend Analysis

7.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2030
7.2. Online
7.2.1. Manual toothbrush market estimates and forecast through online distribution channel, 2017 - 2030 (USD Million)
7.3. Offline
7.3.1. Manual toothbrush market estimates and forecast through offline distribution channel, 2017 - 2030 (USD Million)

Chapter 8. Manual Toothbrush Market: Regional Estimates & Trend Analysis

8.1. Regional Movement Analysis & Market Share, 2021 & 2030
8.2. North America
8.2.1. Manual toothbrush market estimates and forecast, 2017 - 2030 (USD Million)
8.2.2. Manual toothbrush market estimates and forecast, by type,2017 - 2030 (USD Million)
8.2.3. Manual toothbrush market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.2.4. Manual toothbrush market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
8.2.5. U.S.
8.2.5.1. Manual toothbrush market estimates and forecast, 2017 - 2030 (USD Million)
8.2.5.2. Manual toothbrush market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.2.5.3. Manual toothbrush market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.2.5.4. Manual toothbrush market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
8.2.6. Canada
8.2.6.1. Manual toothbrush market estimates and forecast, 2017 - 2030 (USD Million)
8.2.6.2. Manual toothbrush market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.2.6.3. Manual toothbrush market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.2.6.4. Manual toothbrush market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
8.2.7. Mexico
8.2.7.1. Manual toothbrush market estimates and forecast, 2017 - 2030 (USD Million)
8.2.7.2. Manual toothbrush market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.2.7.3. Manual toothbrush market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.2.7.4. Manual toothbrush market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
8.3. Europe
8.3.1. Manual toothbrush market estimates and forecast, 2017 - 2030 (USD Million)
8.3.2. Manual toothbrush market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.3.3. Manual toothbrush market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.3.4. Manual toothbrush market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
8.3.5. Germany
8.3.5.1. Manual toothbrush market estimates and forecast, 2017 - 2030 (USD Million)
8.3.5.2. Manual toothbrush market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.3.5.3. Manual toothbrush market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.3.5.4. Manual toothbrush market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
8.3.6. U.K.
8.3.6.1. Manual toothbrush market estimates and forecast, 2017 - 2030 (USD Million)
8.3.6.2. Manual toothbrush market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.3.6.3. Manual toothbrush market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.3.6.4. Manual toothbrush market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
8.4. Asia Pacific
8.4.1. Manual toothbrush market estimates and forecast, 2017 - 2030 (USD Million)
8.4.2. Manual toothbrush market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.4.3. Manual toothbrush market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.4.4. Manual toothbrush market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
8.4.5. China
8.4.5.1. Manual toothbrush market estimates and forecast, 2017 - 2030 (USD Million)
8.4.5.2. Manual toothbrush market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.4.5.3. Manual toothbrush market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.4.5.4. Manual toothbrush market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
8.4.6. India
8.4.6.1. Manual toothbrush market estimates and forecast, 2017 - 2030 (USD Million)
8.4.6.2. Manual toothbrush market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.4.6.3. Manual toothbrush market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.4.6.4. Manual toothbrush market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
8.5. Central and South America
8.5.1. Manual toothbrush market estimates and forecast, 2017 - 2030 (USD Million)
8.5.2. Manual toothbrush market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.5.3. Manual toothbrush market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.5.4. Manual toothbrush market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
8.5.5. Brazil
8.5.5.1. Manual toothbrush market estimates and forecast, 2017 - 2030 (USD Million)
8.5.5.2. Manual toothbrush market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.5.5.3. Manual toothbrush market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.5.5.4. Manual toothbrush market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
8.5.6. Argentina
8.5.6.1. Manual toothbrush market estimates and forecast, 2017 - 2030 (USD Million)
8.5.6.2. Manual toothbrush market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.5.6.3. Manual toothbrush market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.5.6.4. Manual toothbrush market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
8.6. Middle East and Africa
8.6.1. Manual toothbrush market estimates and forecast, 2017 - 2030 (USD Million)
8.6.2. Manual toothbrush market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.6.3. Manual toothbrush market estimates and forecast, by end-user, 2017 - 2030 (USD Million)
8.6.4. Manual toothbrush market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)
8.6.5. South Africa
8.6.5.1. Manual toothbrush market estimates and forecast, 2017 - 2030 (USD Million)
8.6.5.2. Manual toothbrush market estimates and forecast, by type, 2017 - 2030 (USD Million)
8.6.5.3. Manual toothbrush market estimates and forecast, by end-user, 2017-2030, (USDMillion)
8.6.5.4. Manual toothbrush market estimates and forecast by distribution channel, 2017 - 2030 (USD Million)

Chapter 9. Competitive Analysis

9.1. Key global players, recent developments & their impact on the industry
9.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
9.3. Vendor Landscape
9.3.1. Key company market share analysis, 2021

Chapter 10. Company Profiles

10.1. Procter & Gamble
10.1.1. Company Overview
10.1.2. Financial Performance
10.1.3. Product Benchmarking
10.1.4. Strategic Initiatives
10.2. Colgate-Palmolive Company
10.2.1. Company Overview
10.2.2. Financial Performance
10.2.3. Product Benchmarking
10.2.4. Strategic Initiatives
10.3. Unilever
10.3.1. Company Overview
10.3.2. Financial Performance
10.3.3. Product Benchmarking
10.3.4. Strategic Initiatives
10.4. GlaxoSmithKline plc
10.4.1. Company Overview
10.4.2. Financial Performance
10.4.3. Product Benchmarking
10.4.4. Strategic Initiatives
10.5. CURADEN AG
10.5.1. Company Overview
10.5.2. Financial Performance
10.5.3. Product Benchmarking
10.5.4. Strategic Initiatives
10.6. Nimbus Dental
10.6.1. Company Overview
10.6.2. Financial Performance
10.6.3. Product Benchmarking
10.6.4. Strategic Initiatives
10.7. Perfect Group Corp.
10.7.1. Company Overview
10.7.2. Financial Performance
10.7.3. Product Benchmarking
10.7.4. Strategic Initiatives
10.8. Boie USA
10.8.1. Company Overview
10.8.2. Financial Performance
10.8.3. Product Benchmarking
10.8.4. Strategic Initiatives
10.9. Dr. Collins
10.9.1. Company Overview
10.9.2. Financial Performance
10.9.3. Product Benchmarking
10.9.4. Strategic Initiatives
10.10. Kaneda Keitei
10.10.1. Company Overview
10.10.2. Financial Performance
10.10.3. Product Benchmarking
10.10.4. Strategic Initiatives

List of Tables

1. Manual toothbrush market-Driving factor market analysis
2. Manual toothbrush market-Restraint factor market analysis
3. Ultra-soft manual toothbrush market estimates and forecast, 2017-2030 (USD Million)
4. Medium soft manual toothbrush market estimates and forecast, 2017-2030 (USD Million)
5. Hard manual toothbrush market estimates and forecast, 2017-2030 (USD Million)
6. Maternity briefs market estimates and forecast, 2017-2030 (USD Million)
7. Manual toothbrush market estimates and forecast for individuals, 2017-2030 (USD Million)
8. Manual toothbrush market estimates and forecast for adults, 2017-2030 (USD Million)
9. Manual toothbrush market estimates and forecast for children
10. North America manual toothbrush market estimates and forecast, 2017-2030 (USD Million)
11. North America manual toothbrush market estimates and forecast, by type, 2017-2030 (USD Million)
12. North America manual toothbrush market estimates and forecast, by end-user, 2017-2030 (USD Million)
13. North America manual toothbrush market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
14. U.S. manual toothbrush market estimates and forecast, 2017-2030 (USD Million)
15. U.S. manual toothbrush market estimates and forecast, by type, 2017-2030 (USD Million)
16. U.S. manual toothbrush market estimates and forecast, by end-user, 2017-2030 (USD Million)
17. U.S. manual toothbrush market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
18. Canada manual toothbrush market estimates and forecast, 2017-2030 (USD Million)
19. Canada manual toothbrush market estimates and forecast, by type, 2017-2030 (USD Million)
20. Canada manual toothbrush market estimates and forecast, by end-user, 2017-2030 (USD Million)
21. Canada manual toothbrush market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
22. Mexico manual toothbrush market estimates and forecast, 2017-2030 (USD Million)
23. Mexico manual toothbrush market estimates and forecast, by type, 2017-2030 (USD Million)
24. Mexico manual toothbrush market estimates and forecast, by end-user, 2017-2030 (USD Million)
25. Mexico manual toothbrush market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
26. Europe manual toothbrush market estimates and forecast, 2017-2030 (USD Million)
27. Europe manual toothbrush market estimates and forecast, by type, 2017-2030 (USD Million)
28. Europe manual toothbrush market estimates and forecast, by end-user, 2017-2030 (USD Million)
29. Europe manual toothbrush market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
30. Germany manual toothbrush market estimates and forecast, 2017-2030 (USD Million)
31. Germany manual toothbrush market estimates and forecast, by type, 2017-2030 (USD Million)
32. Germany manual toothbrush market estimates and forecast, by end-user, 2017-2030 (USD Million)
33. Germany manual toothbrush market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
34. U.K. manual toothbrush market estimates and forecast, 2017-2030 (USD Million)
35. U.K. manual toothbrush market estimates and forecast, by type, 2017-2030 (USD Million)
36. U.K manual toothbrush market estimates and forecast, by end-user, 2017-2030 (USD Million)
37. U.K. manual toothbrush market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
38. Asia Pacific manual toothbrush market estimates and forecast, 2017-2030 (USD Million)
39. Asia Pacific manual toothbrush market estimates and forecast, by type, 2017-2030 (USD Million)
40. Asia Pacific manual toothbrush market estimates and forecast, by end-user, 2017-2030 (USD Million)
41. Asia Pacific manual toothbrush market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
42. China manual toothbrush market estimates and forecast, 2017-2030 (USD Million)
43. China manual toothbrush market estimates and forecast, by type, 2017-2030 (USD Million)
44. China manual toothbrush market estimates and forecast, by end-user, 2017-2030 (USD Million)
45. China manual toothbrush market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
46. India manual toothbrush market estimates and forecast, 2017-2030 (USD Million)
47. India manual toothbrush market estimates and forecast, by type, 2017-2030 (USD Million)
48. India manual toothbrush market estimates and forecast, by end-user, 2017-2030 (USD Million)
49. India manual toothbrush market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
50. Central & South America manual toothbrush market estimates and forecast, 2017-2030 (USD Million)
51. Central & South America manual toothbrush market estimates and forecast, by type, 2017-2030 (USD Million)
52. Central & South America manual toothbrush market estimates and forecast, by end-user, 2017-2030 (USD Million)
53. Central & South America manual toothbrush market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
54. Brazil manual toothbrush market estimates and forecast, 2017-2030 (USD Million)
55. Brazil manual toothbrush market estimates and forecast, by type, 2017-2030 (USD Million)
56. Brazil manual toothbrush market estimates and forecast, by end-user, 2017-2030 (USD Million)
57. Brazil manual toothbrush market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
58. Argentina manual toothbrush market estimates and forecast, 2017-2030 (USD Million)
59. Argentina manual toothbrush market estimates and forecast, by type, 2017-2030 (USD Million)
60. Argentina manual toothbrush market estimates and forecast, by end-user, 2017-2030 (USD Million)
61. Argentina manual toothbrush market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
62. Middle East & Africa manual toothbrush market estimates and forecast, 2017-2030 (USD Million)
63. Middle East & Africa manual toothbrush market estimates and forecast, by type, 2017-2030 (USD Million)
64. Middle East & Africa manual toothbrush market estimates and forecast, by end-user, 2017-2030 (USD Million)
65. Middle East & Africa manual toothbrush market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
66. South Africa manual toothbrush market estimates and forecast, 2017-2030 (USD Million)
67. South Africa manual toothbrush market estimates and forecast, by type, 2017-2030 (USD Million)
68. South Africa manual toothbrush market estimates and forecast, by end-user, 2017-2030 (USD Million)
69. South Africa manual toothbrush market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
70. Company categorization
71. Manual toothbrush market: Estimated company market share analysis, 2021

List of Figures

1. Manual toothbrush market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Manual toothbrush market-Type growth
7. Manual toothbrush market-Value chain analysis
8. Average profit margin across the value chain (%)
9. Manual toothbrush market: Porter’s Five Forces Analysis
10. Roadmap of manual toothbrush market
11. Manual toothbrush market: Type share (%) analysis, 2021 & 2030
12. Manual toothbrush market: End-user share (%) analysis, 2021 & 2030
13. Manual toothbrush market: Distribution channel share (%) analysis, 2021 & 2030
14. Manual toothbrush market: Regional share (%) analysis, 2021 & 2030
15. Manual toothbrush market: Estimated company market share analysis, 2021

Companies Mentioned

Procter & Gamble
Colgate-Palmolive Company
Unilever
GlaxoSmithKline plc
Curaden AG
Nimbus Dental
Perfect Group Corp.
Boie Usa
Dr. Collins
Kaneda Keitei

Methodology

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Table Information

Report Attribute	Details
No. of Pages	100
Published	October 2022
Forecast Period	2022 - 2030
Estimated Market Value ( USD ) in 2022	$ 5.71 Billion
Forecasted Market Value ( USD ) by 2030	$ 10.25 Billion
Compound Annual Growth Rate	7.5%
Regions Covered	Global
No. of Companies Mentioned	10

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€3862EUR$3,950USD£3,225GBP
1 - 5 USER LICENSE PDF	The product is a PDF.	This is a 1-5 user license, allowing up to five users have access to the product.	€4839EUR$4,950USD£4,042GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€6794EUR$6,950USD£5,675GBP

Manual Toothbrush Market Report Highlights

Table of Contents

Companies Mentioned

Methodology

Table Information

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