Consumer Water Purifier Market - Forecasts from 2022 to 2027

The consumer water purifier market was evaluated at US$ 18.450 billion in the year 2020

Water purification is when undesired chemicals are removed from water by using chemicals and various processes. Water purification systems are various electronic machines used to purify water from unwanted substances. The market for consumer water purifiers is projected to witness healthy growth over the next five years, mainly because of the raising concerns regarding the benefits of clean drinking water, especially in underdeveloped economies where the purchasing power is comparatively low. The rapid growth in the number of deaths due to water-related diseases is one of the leading causes of the inclination of people toward water purification systems. According to the statistics from the World Health Organization, around 3.4 million people die each year due to water-related diseases, and the WHO states these can be mitigated to some extent with the use of various inexpensive purification systems.

Furthermore, the rapid urbanization in the developing economies of the region coupled with a rise in the middle-class population in various countries, including India, China, Brazil, and Indonesia, among others, are also some of the key factors propelling the demand for water purification systems, thereby driving the market growth during the next five years. Furthermore, the improvement in standards of living is also driving the demand for water purifiers in undeveloped and developing economies as well. Also, the availability of clean and safe water by municipalities of various countries has led to a decent increase in the adoption of water purifiers. This, in turn, is also projected to impact the consumer water purifier market growth positively.

Rapid technological advancements are driving the market growth significantly

The rapidly growing consumer requirements have led to constant participation by the key market players in the development and launch of new products to expand their market share and gain a competitive edge over other players. For instance, in August 2019, Kent RO Systems announced the launch of a new purifier product KENT Ace Star RO Water Purifier. Furthermore, the investments by new market players in the market for entering into new business segments are also considered a prime factor supporting the market growth during the next five years. For example, in September 2019, Xiaomi Corporation announced the launch of its latest product offering, the Mi Smart Water Purifier, for sale in India. Also, booming investments in the form of R&D and the rising inclination of key market players to develop new products are concerned with various social issues. For instance, in December 2019, Kent announced its latest technology aimed toward zero water waste. The company also states that not even a single drop of water will be wasted. These factors collectively contribute to the consumer water purifier market growth throughout the forecast period.

The market is also poised to grow because of the rising government focus on developing commercial infrastructure that includes hotels, airports, metros, shopping malls, movie theatres, and commercial buildings such as offices. The successful initiatives by the governments of various countries are also propelling the opportunities for the key manufacturers and vendors to invest more in the market and gain a competitive edge over other players. For instance, Saudi Arabia and UAE have their main focus on the development of commercial infrastructure, which is indicated by the fact, that there are various initiatives taken by the government of major countries like Saudi Vision 2030, UAE Vision 2021, and UAE Vision 2023 that include the construction of new hotels, airports, and metros. This, in turn, is also expected to add up to the requirements of commercial water purifiers, thus driving the market growth during the next five years.

The consumer water purifier market has been segmented based on technology, end-use, mobility, distribution channel, and geography. Based on technology, the market has been classified into UV, RO, and others. Based on end-use, the segmentation of the market has been done as residential and commercial. By mobility, the classification is done into portable and non-portable. Based on the distribution channel, the segmentation is done online and offline. Geographically, the consumer water purifier market has been segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

The Asia Pacific to hold a considerable market share

The Asia Pacific region is projected to hold a considerable market share throughout the forecast period. The major factor bolstering the share of the APAC region includes the presence of a considerably large population base across the region, especially in countries like India and China, among others. Furthermore, the growing middle-class population and rapid urbanization in the developing countries of the region are also vital factors bolstering growth during the next five years. Also, the presence of key market players in the region is further supplementing the market growth throughout the forecast period.

Competitive Insights

Prominent key market players in the consumer water purifier market include Eureka Forbes, KENT RO, TATA, and A.O Smith, among others. These companies hold a noteworthy share in the market because of their good brand image and product offerings.

Major players in the consumer water purifier market have been covered, along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years.

Recent Developments and expansions

• Two new water purifiers, the MyHomePlus DELIGHT, and MyHomePlus KNIGHT were released in August 2021 by Hong Kong-based multi-level marketing firm QNET in association with the Cuckoo brand of South Korea.
• The Havells Delite Electrolyte RO water purifier was developed in Hyderabad, India, in February 2020 by Havells India Limited, a Fast-Moving Electric Goods & consumer goods company.
• As the tech giant enters the quickly expanding home water purifier market amid the pandemic-induced stay-at-home trend, Samsung Electronics, a South Korean manufacturer of electronic devices, officially debuted its first-ever water purifier in January 2021.
• In February 2020, Havells India Limited, one of the leading FMEG companies based out of India, announced the launch of its latest Delite Alkaline High Recovery, an eco-friendly water purifier with 50%+ water recovery.
• In February 2020, Livepure announced the launch of a new product lineup for its water purifier segment.

COVID-19 Impact

Although the water filtration sector belongs to essential services, the disruption to the supply chain that took place during COVID 19 has had a big influence on the expansion of the worldwide market. Short-term production halts and changes in manufacturing schedules were brought on by ongoing or partial lockdowns in important manufacturing nations. For instance, due to "shelter in place" directives from the government, Pentair PLC, a major provider of water purification systems, experienced a manufacturing slowdown & operation halt. The global market is anticipated to recover at a slower rate in the ensuing years due to the installation of business continuity plans and mitigation techniques by manufacturers and tier 1, 2, and 3 distributors.

Segmentation

By Technology

• UV
• RO

By End-Use

• Residential
• Commercial

By Mobility

• Portable
• Non-portable

By Distribution Channel

• Online
• Offline

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Europe
• Germany
• France
• United Kingdom
• Spain
• Middle East and Africa
• Saudi Arabia
• Israel
• Asia Pacific
• China
• Japan
• South Korea
• India