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Consumer Values and Behaviour in Mexico

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    Report

  • 58 Pages
  • June 2024
  • Region: Mexico
  • Euromonitor International
  • ID: 5684154
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

The Consumer Values and Behaviour in Mexico report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Values market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Consumer values and behaviour in Mexico
  • Consumers in Mexico take safety measures before stepping out of their house
  • Older generations most concerned about rising unit prices
  • Mexican consumers prefer to explore innovative products and services
  • Millennials do extensive research into the products and services they consume
  • Mexican consumers strongly believe they will experience greater happiness in the future
  • All generations believe their quality of life in terms of happiness will increase in the future
  • While at home, consumers frequently connect with friends or family online
  • Safe location - the most desired home feature
  • Strong majority of Mexicans prefer preparing their own meals
  • Not having time to cook deemed as greatest barrier to cooking at home
  • Gen X say that someone else living with them is in charge of making their meals
  • Over half of Mexicans prioritise healthy ingredients in food and beverages
  • Mexicans indicate they wish to be able to manage their work-life balance effectively
  • Consumers in Mexico primarily prioritise having a sense of security in their careers
  • Mexicans say they maintain a clear separation between their professional and personal life
  • No preference in socialising either online or face to face for Mexicans
  • Millennials most active generation in terms of monthly leisure activities
  • Consumers' top travel motivation - getting the best return on money spent
  • Gen X have the biggest wish list for important features when travelling
  • Weekly walk or hike the most frequent exercise habit in Mexico
  • Younger generations enjoy team sports and group activities
  • Mexicans are interested in meditation to improve wellbeing
  • Mexican consumers are worried about climate change
  • Older generations living by example in terms of positively impacting the environment
  • Consumers motivated to employ eco-friendly materials for packaging
  • Mexicans use social and political media to share their views
  • Mexicans eager to explore stores and malls in order to find the best offerings
  • Older generations enjoy visiting malls even when they have no intention of buying anything
  • Consumers in Mexico look for reputable or easily recognised brands
  • Older generations attempting to lead a simplified lifestyle and only buy what is needed
  • Mexican consumers subscribe to online platforms for streaming media
  • Consumers planning to decrease spending on experiences over tangible items
  • Younger generations committed to spending money to upskill themselves
  • Consumers in Mexico are satisfied with their current financial standing
  • Gen Z consumers only slightly concerned about their financial position
  • Younger generations expect to increase their savings
  • Mexicans proactively oversee the sharing of data and privacy preferences
  • Less than half of Gen Z concerned with actively managing their data and privacy settings
  • Consumers in Mexico utilise platforms for communicating digitally almost daily
  • Less than half of Gen Z consumers use online banking on weekly basis
  • Reading reviews from peers a frequent online activity among most Mexican consumers
  • Consumers engage with businesses' social media content
  • Millennials most likely generation to purchase brands directly from social media platforms