The briefing examines how the pulp commodity performs globally and in the largest countries in terms of supply and production. The report also provides data and analysis on pulp price dynamics, as well as trends across key commodity-consuming industries.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Key Findings
Global forest loss remains a major threat
The warming climate and increasing frequency of adverse weather events are expected to remain significant threats to the world's forestry resources. Moreover, extensive human activities in global forests contribute to forest loss. According to the World Wildlife Fund (WWF), the annual deforestation rate in the Amazon reached 11,568 sq km in 2022. Consequently, there is a call for the global community to enhance sustainable forestry management practices to mitigate adverse, long-term changes in forestry.
Recycled paper to remain in demand
The importance of recycled paper is expected to continue growing within the paper industry due to changing consumer preferences and stricter regulatory environment. Paper recycling uses less water and energy, and leaves a lower carbon footprint than non-recycled paper manufacturing. At the same time paper recycling reduces the amount of waste to landfill as paper can be recycled 4-6 times.
Forever chemicals challenge in paper manufacturing
The detection of forever chemicals, PFAS, in diverse paper items such as toilet paper and food containers has substantial implications for the paper industry. This revelation triggers a re-evaluation of manufacturing methods and materials employed in paper production. Anticipated regulatory responses may include the introduction or reinforcement of regulations pertaining to PFAS usage in paper products.
Digitalisation and big data to play a role
Digital innovations allow pulp and paper producers to better monitor and manage their resources, increase productivity and improve production quality, while big data analysis provides opportunities for better process management and production planning. Innovations in technologies are set to play an important role in the industry’s future development, mapping resources and offering production improvements.
Why buy this report?
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
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- Take a step back from micro trends
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