Global Market Overview of Rice

The report provides a global overview of production, consumption and prices of rice. After a relatively stable 2021, the rice market is registering uncertainty in 2022. China and India remained the key producers of the commodity, however, extreme weather in 2022 as well as export restrictions in India are causing turbulence and shifts in global markets. Meanwhile, demand is growing for affordable food staples such as rice, especially among more vulnerable consumer groups.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the publisher's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
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