Profile of retailer's shopper base, key performance indicators, sales and market shares
The Swedish retailer positions its pricing for the mass market, allowing it to find a greater diversity in its customer base. IKEA runs as a franchisee business, with multiple companies operating under it, giving franchisees the freedom of adopting an operational model that provides best results. By a substantial margin, IKEA is the largest Swedish retailer in terms of its sales and market share.
The Swedish retailer positions its pricing for the mass market, allowing it to find a greater diversity in its customer base. IKEA runs as a franchisee business, with multiple companies operating under it, giving franchisees the freedom of adopting an operational model that provides best results. By a substantial margin, IKEA is the largest Swedish retailer in terms of its sales and market share.
Scope
- IKEA's online proposition coupled with its services allows it to maximize its customer engagement
- Store closures and rising raw material costs amid the pandemic led IKEA to lose market share
- IKEA's influence will allow it to keep a stronghold on the home improvements market in Sweden
Reasons to Buy
- Gain comprehensive knowledge on IKEA's business and develop a competitive advantage
- Investigate current trends in the Sweden Home market to identify the best opportunities to exploit
- Analysis of key players in the Home market segment in Sweden
Table of Contents
- Executive Summary
- Retailer’s Shopper profile
- Home shopper profile
- Where Swedish consumers buy home products
- Retailers used for other categories
- Retailer overview
- Snapshot of proposition
- Sales and market shares
- Home market
- Retailer’s market share
- Top 10 retailers’ market share
- Retailers’ share of shoppers
- Market positioning map
- Contacts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- IKEA
- Rusta
- Biltema
- Mio
- Jysk Nordic
- Bauhaus
- Jula
- Byggmax
- Hornbach
- Granngården
