Italy Cookies Market Overview, 2027

An Italian biscuit or cookie is said to have been invented in Prato, north of Florence, by Antonio Mattei in the mid-1850s. Italians started eating cookies for breakfast dating back in the early 1960s. Before that, after the war, stale bread was common; people ate leftovers from the day before. The cookies quickly became popular at international trade fairs in Florence, Paris, and London. Biscotti (meaning twice cooked) are also known as a cantucci. In Italy, cookies are the most popular breakfast savoured by Italians at home. In recent years, healthier varieties of cookies have become the most popular, and various brands have adapted to meet these needs.

According to the report, Italy Cookies Market Overview, 2027 the market is anticipated to rise by USD 0.42 billion by 2027. The increasing demand for bakery-based products among the population is the major factor driving the growth of the market. In addition, the changing lifestyle and working habits, availability of digestive, gluten-free, healthy Cookies are the key factor for fueling the market growth. Furthermore, economic improvement and growing disposable income are some other factors driving the growth of the market. However, the rising manufacturing cost and price related to the cost of raw materials are factors expected to hamper the market growth. Based on Product type, Bar Cookies are currently dominating the market with highest share in the market followed by drop cookies and molded cookies, Sandwich cookies is expected to grow more during the forecast period because of more nutritional benefits from the fillings of sandwich cookies such as ice creams, lemon curd, buttercream, Chocolate, ganache, and jam than other cookies categories. Flexible packaging and rigid packaging are the two categories based on the type of packaging. Rigid Packaging's market share is very closely followed by Flexible Packaging in terms of market share. The expansion of flexible packaging is anticipated to be constrained by rising government rules banning single-use plastics, whereas rigid packaging is anticipated to grow more quickly as plastic-free materials, papers, cardboards, and other raw materials are increasingly used in its production.

Some well-known brands in the Italian cookie market are Mulino Bianco, Balocco, Riso Scotti Snack, Nutella Biscuits, Pure Gusto, Matilde Vicenzi, Officina Nobili Bonta, Chiostro Di Saronno, Sapori, and Fazzi. Mulino Bianco is the most famous brand of cookies in Italy, especially for its Christmas cookies. Balocco is the second-most famous brand in Italy. The main reason for the popularity of this brand is due to their products like Ciambella Biscuits and Amaretti. Amaretti, Ricciarelli, Baci di Dama, Chocolate-Pistachio Biscotti, Savoiardi, Canestrelli, Biscotti al Cocco, Pizzelle, Seven-Layer Cookies, and Espresso Florentines are the names of some famous cookies. Amaretti is most loved cookie throughout the Italy.

Italy has a population of 59.07 million, of which 28.78 million are men and 30.29 million are women. The bulk of the population, approximately 38.40 million people, is between the ages of 15 and 65. 10.8 million People reside in rural areas, compared to 56.5 million in urban areas. Italy is predicted to have a GDP of 2.1 trillion USD, an inflation rate of 1.9%, and a per capita income of $35,551.3, according to the World Bank. Due to rising per capita income the consumption of cookies is also increasing which contributes to growth of cookies market in Italy.

Based on Distribution Channel, Supermarkets & Hypermarkets hold a major in Italy Cookies Market as the advantage of getting all products in one location and also many options at the same time. The biggest hypermarkets and supermarkets in the Italy are Conad, Selex, Coop, Végé, and Agorà. Conad is the largest supermarket chain in Italy; it has around 3,300 stores throughout the nation. Selex is the second-largest supermarket chain in Italy; it has around 3200 stores throughout the nation. The E-Commerce segment is projected to expand at a remarkable CAGR over the forecast period, which can be attributed to increasing internet penetration rates across Italy. E-commerce platforms offer a wide range of products to their consumers at attractive discounts, and they provide multiple payment options such as net banking, debit cards, and credit cards, which are some of the important factors augmenting the segment's growth.

In addition, it is clear that customers are choosing better food options to prevent issues with obesity, imbalanced diets, and other health issues. Market participants have introduced healthier cookies including oatmeal cookies, vegan cookies, sugar-free cookies, and gluten-free cookies in response to this. In addition, the availability of digestive cookies on the market enables consumers to supplement their diets with healthy foods that will improve digestion. As a result, there is now a tremendous chance for the market for cookies to flourish.

COVID-19 IMPACT:

Due to the COVID-19 pandemic, the Italy cookies market was not much impacted as cookies remained one of the most consumed snacks across the region. Moreover, consumers stacking long shelf-life items, including cookies and biscuits resulted in lesser product availability in the market. Nonetheless, consumers opting for convenient healthy snacking options drove the demand for different types of cookies. The COVID-19 has accelerated the adoption of online sales, and online sales will continue to be a growth channel for this category during the forecast period.

Considered in this report

• Geography: Italy
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• Italy Cookies market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product

• Bar Cookies
• Sandwich Cookies
• Molded Cookies
• Pressed Cookies
• Rolled Cookies
• Others Cookies (Drop Cookies, No-bake Cookies, Refrigerator Cookies, Ice Box Cookies, etc.)

By Packaging Type

• Flexible Packing
• Rigid Packing
• Other Packing

By Distribution Channel

• Hypermarkets/Supermarkets
• Specialty Stores & Retailers
• Online Retailers
• Others

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Cookies industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.