Europe Cookies Market Outlook, 2027

A cookie is small bread made from a mixture of flour, sugar, or salt, and butter or vegetable shortening, with baking powder as a leavening agent. Cookies have a high nutritional profile, including fats, fibers, and carbohydrates. This makes them a highly preferred breakfast meal consumed in Europe. There is a rising consumer demand for products containing no genetically modified and natural ingredients owing to growing awareness regarding health and safety concerns. In addition to improving lifestyles, the popularization of easy purchases through online shopping, among other new methods of sales, is keeping the sector alive. Moreover, the cookie producers have effortlessly storable products on the shelf for e-commerce; thus, the increasing number of online retailers is boosting the cookie manufacturers' business. Moreover, the low-cost local manufacturers are improving and expanding their production capacities.

According to the report, Europe Cookies Market Outlook, 2027 the market is anticipated to grow at a rate of more than 5% CAGR during the forecast period. Innovative packaging, new tastes, flavors, and shapes, and rising health consciousness among consumers are the major drivers of the market. Rising consumer indulgence and the good-quality ingredients used are further driving the market's growth. Increasing urbanization in developing countries and a rise in disposable income are anticipated to fuel market growth. Growing populations, rising disposable income and hectic lifestyles all contribute to the expansion of the European cookie market. However, the extensive competition due to a large number of vendors in the European cookies market and high material costs are restraining the cookies market.

The cookie market's growth in this region is primarily driven by the rising demand for convenience snacking products with healthy ingredients. The increasing trend of food-on-the-go in developed countries such as Germany, France, Italy, the UK, and Russia is among the fundamental considerations of consumers when purchasing their food products. Europe is expected to hold a significant share of the global cookie market due to the bulk volume of production and exports of the confectionery items to other countries. According to Chocolate Cookie and Confectionery of Europe (CAOBISCO), Europe produces nearly 11 Million tonnes of confectionary products per year, and around 2 Million tonnes of the produce is exported outside the European Union.

Countries like Italy and Spain lead the market demand for cookies in Western Europe. Rising concerns over glutamate disorders and lactose intolerance in developed countries of the European region are boosting the demand for gluten-free cookies. The growth of the income of the people present in the region is an important factor in explaining the rising demand for cookies. It has been observed that the younger population is more inclined towards purchasing cookies. Also, cookies make a good gifting option along with chocolates. All these factors are anticipated to drive the growth of the cookie market in the region.

For instance, Speculaas are spiced cookies that are popular throughout Belgium, Germany, and the Netherlands. With an intense fragrance of cinnamon, cloves, nutmeg, and ginger, the cookies are traditionally baked on the eve of St. Nicholas Day, celebrated on December 5 and ginger, the cookies are traditionally baked on the eve of St. Nicholas Day, celebrated on December 5 and 6. Some of the most popular cookies in Europe include macaroons (Italy), sable (Sable-sur-Sarthe, France), vanillekipferl (Vienna, Austria), speculaas (Netherlands), smkager (Denmark), amaretti (Italy), stroopwafel (Gouda, Netherlands), lebkuchen (Germany), madeleines (Commercy, France), and macar The growing preference for convenient snacking, together with easier accessibility for consumers through the advancing retail sector, is favoring the demand for sweet cookies. The main consumers for savoury cookies are older adults who do not prefer sweet products.

Recent Developments

• In August 2021, Mondelez International partnered with MissFresh, an online platform, to debut OREO's new range of sugar-free sandwich cookies, Oreo Zero, across China.
• In January 2020, The Campbell Soup Company introduced its Pepperidge Farm brand into the gluten-free segment with the launch of gluten-free Farmhouse Thin and Crispy milk chocolate chip cookies and butter crisp cookies.
• In July 2019, The Ferrero Group announced that it had completed its previously announced acquisition of the cookie, fruit, and fruit-flavored snack, ice cream cone, and pie crust businesses from Kellogg Company.

Covid-19 Impacts:

The food and beverage industry is one of the major industries witnessing operational disturbances due to disrupted supply chains, technology event cancellations, office shutdowns, etc. as a result of this outbreak. The lockdown of various plants and factories at prime locations in Europe is affecting the supply chains and negatively impacting manufacturing, delivery schedules, and sales. Besides this, the global travel bans imposed by countries in Europe, Asia, and North America are affecting business collaborations and partnerships. In Europe, Italy is the hardest-hit country by this outbreak, and it is expected to suffer an economic hit due to a lack of revenue from various industries. Other European Union member countries have implemented drastic measures and travel restrictions, including partial border closures. However, with an increasing focus on healthy cookie adoption across the region, the market is anticipated to witness higher growth during the upcoming timeframe.

Major Companies present in the market:

Nestle SA, PepsiCo, Inc., MARS, Mondelez International, Inc., The Kraft Heinz Company (Berkshire Hathway and 3G Capital), General Mills, Grupo Bimbo, Kellog Co., The Ferrero Group, Danone S.A., Barilla G. e R. Fratelli S.p.A, Tiffany (IFFCO), Lotus Bakeries, Bahlsen GmbH and Co. KG (The Bahlsen family), United Biscuits (UK) Limited Co. (Pladis global), Arcor U.S.A. Inc.

Considered in this report

• Geography: Europe
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• Europe Cookies market with its value and forecast along with its segments
• Country-wise cookies market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report

• Germany
• United Kingdom
• France
• Spain
• Italy
• Russia)

By Product

• Bar Cookies
• Sandwich Cookies
• Molded Cookies
• Pressed Cookies
• Rolled Cookies
• Others Cookies (Drop Cookies, No-bake Cookies, Refrigerator Cookies, Ice Box Cookies, etc.)

By packaging type

• Flexible Packing
• Rigid Packing
• Other Packing

By Distribution Channel

• Hypermarkets/Supermarkets
• Specialty Stores & Retailers
• Online Retailers
• Others

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Cookies industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.