Asia Pacific Hair Towel Wrap Market Forecast to 2028 - COVID-19 Impact and Regional Analysis - by Material Type, and Distribution Channel

The hair towel wrap in Asia Pacific is expected to grow from US$ 76.36 million in 2022 to US$ 113.61 million by 2028. It is estimated to grow at a CAGR of 6.8% from 2022 to 2028.

Consumers are demanding hair towel wraps made of materials such as microfibers, owing to increased awareness about the benefits offered by these fibers. Hence, manufacturers are focusing on developing delicate and compact towel wraps using materials such as mulberry silk, satin, and microfibers. Hair towel wraps made from these materials can cause less hair tangles and help keep hair smooth. Additionally, key manufacturers in the market are engaged in adopting various new technologies such as copper-infused technology to offer additional benefits. The copper-infused hair towel wrap offers a broad-spectrum of antimicrobial properties which help the hair to stay fresher, longer than using ordinary hair towel wraps. Moreover, companies are moving toward sustainability and making bamboo hair towel wraps which are more efficient than regular hair towel wraps. Bamboo fabric hair towel wraps are more absorbent than cotton having 60% moisture absorption owing to their ultra-absorbent properties. Moreover, they can dry 20% faster than regular hair towel wraps. Hence, innovations in the hair towel wrap market are anticipated to create a growth opportunity for the market during the forecast period.

Market Overview

The hair towel wrap market in Asia Pacific is broken down into China, India, Japan, Australia, South Korea, and the rest of Asia Pacific. The increasing purchasing power of people drives the spending on personal care products, which propels the growth of the hair towel wrap market in this region. According to the World Bank Organization 2021, the disposable income of Asia-Pacific has been revised to 7.9% for household disposable income. In addition, durability, strength, cost efficiency, and low weight are some of the features of a towel wrap that is expected to boost their sales in the region. People prefer using hair towel wrap for drying their hair instead of using a normal bath towel as the wrap protects the hair from breakage. With the increasing prevalence of hair thinning and loss, hair care products are gaining traction in the region. The busy lifestyle of the middle-class population in urban areas is further favoring the hair towel wrap market, as these wraps reduce the time required for drying hair. Many international manufacturers are expanding in this region in response to the elevated demand for personal care and hair care products. Dock & Bay, an Australian manufacturer, has recently introduced new varieties of hair towel wraps with animal and botanical prints under the brands Animal Kingdom and Botanical.

Asia Pacific Hair Towel Wrap Market Segmentation

The Asia Pacific hair towel wrap is segmented into material type, distribution channel, and country.

• Based on material type, the market is segmented into natural fiber and synthetic fiber. The synthetic fiber segment registered the larger market share in 2022.
• Based on distribution channel , the market is segmented into supermarkets and hypermarkets ,specialty stores, online retail and others. The supermarkets and hypermarkets segment held the largest market share in 2022.
• Based on country, the market is segmented into Australia, China, India, Japan, South Korea and Rest of Asia Pacific. China dominated the market share in 2022. Kitsch LLC; Aquis Hair sciences Inc.; The Natural Sea Sponge Company Ltd; Supernova Pte. Ltd; Silke London; Boucleme Ltd.; Turbie Twist LP and The Perfect Haircare Holdings Corporation are the leading companies operating in the hair towel wrap in the region.