Europe Audio and Video Editing Software Market Forecast to 2028 - COVID-19 Impact and Regional Analysis - by Component, Deployment, and End User

The audio and video editing software market in Europe is expected to grow from US$ 692.97 million in 2022 to US$ 1,002.87 million by 2028. It is estimated to grow at a CAGR of 6.4% from 2022 to 2028.

Technology advancement has boosted visual effects (VFX) in big-budget and independent films. With VFX technology in film and television, video games, and marketing, the industry has revolutionized to a new level. Over the last few decades, visual effects (VFX) have radically changed the media and entertainment industries. VFX was first employed in movies, but the television business has now adopted it to enrich the plot and creative vision and transmit the intended notion to viewers. Many filmmakers seek high-quality movies with engaging visual effects and realistic animations in response to worldwide consumers' demand for engaging high-definition visual experiences. Several studios are currently integrating more animation and VFX shots to meet filmmakers' requirements. In this case, audio and video editing software are essential for depicting the needed scene, which must seem realistic. VFX, like animation, is a broad term that refers to producing visual effects using the camera mapping approach. Still, photos are acquired and processed using various video editing tools, which necessitates audio and video editing software. Furthermore, the VFX method acceptance rate is quickly increasing, creating new professional opportunities for animators and visual effect artists. This gives a lot of impetus to the employment of audio and video editing techniques in the entertainment business, driving the overall growth of the Europe audio and video editing software market.

Market Overview

Germany, the UK, France, Italy, Russia, and rest of Europe are the key contributors to the audio and video editing software market in the Europe. The rise in the media and advertising industry is a major factor driving the Europe audio and video editing software market in Europe. The shift from traditional TV advertising to new animated advertising has been underway in Western Europe for several years, fueled by the region's relatively high internet penetration. Digital media continues to transform the European advertising scene. In 2020, based on the report by the European Commission trade, European digital advertising spending reached nearly US$ 82 billion, triple from 2010. This steady increase in advertising investment is more impressive given that the European advertising industry has suffered various setbacks amid the pandemic. Furthermore, music is an important pillar of European culture and perhaps the cultural and creative field with the widest influence. It is an integral part of Europe's cultural diversity.

• Based on the report by IMPALA, a national association representing over 5000 independent music companies in 30 European countries, Europe accounts for almost a third of all recorded global revenues. Studies claim that Europe's share of the global recorded music market in 2021 was 30.1%, with total revenue of US$ 7.8 billion, an increase of 15.4% compared to the previous year. These musical industry players are one of the major end users of this software as they use music production and other promotional activities. The region also hosts many music festivals and events, propelling the Europe audio and video editing software market.

Europe Audio and Video Editing Software Market Segmentation

The Europe audio and video editing software market is segmented into component, deployment, end user, and country.

• Based on component, the market is bifurcated into software and services. The software segment registered the larger market share in 2022. The software segment is further sub segmented into audio editing software and video editing software.
• Based on deployment, the market is bifurcated into on-premise and cloud. The on-premise segment held a larger market share in 2022.
• Based on end user, the market is bifurcated into personal and commercial. The commercial segment held the larger market share in 2022.
• Based on country, the market is segmented into Germany, the UK, France, Italy, Russia, and rest of Europe. The UK dominated the market share in 2022.

Adobe; Apple Inc; Avid Technology, Inc; LWKS.COM (LIGHTWORKS); Movavi Software Limited; Steinberg Media Technologies GmbH; Ableton; Animoto Inc; Autodesk Inc; LONGTAIL ad Solution, Inc (JW Player); MAGIX Software GmbH; Native Instruments; Serato; Sony Corporation; Splice.Com; TechSmith Corporation; TRACKLIB; and The Pixel Farm are the leading companies operating in the audio and video editing software market in the region.