Pre- and Post-Pandemic Beauty Habits - Trend Overview, Consumer Insight and Brand Implications

Despite consumers spending less time at home now than they did at the height of the pandemic, many will continue to carry out at-home beauty treatments as consumer knowledge has increased, and brands are providing products to recreate spa/salon experiences, for example.

The beauty industry was heavily impacted by the COVID-19 pandemic. Consumer priorities changed with many placing more importance on health and wellness than they did pre-pandemic.

Scope

• Consumers will continue to be most influenced by how a product or service will impact their health and wellbeing before making a purchase and this was true before the pandemic but has since been amplified as consumers remain highly cautious
• As consumers became accustomed to purchasing beauty products online during the pandemic, retailers, dermatologists, and beauty experts now share more information via these channels, resulting in a more informed shopper
• Amid financial uncertainty due to rising inflation in recent months, consumers will also begin to prioritize multifunctional products that meet their specific needs and desires and offer value for money

Reasons to Buy

• Gain insight into the different routes by which products can align with the pre- and post-pandemic beauty trends including examples of best-in-class innovation
• Compare the presence of this trend in each industry across the health and beauty space, and learn what the key opportunities are
• Identify the innovation implications of pre- and post-pandemic beauty habits for your sector