The analyst Retail Christmas Intentions 2023 report forms part of the Retail Occasions Series, and offers a comprehensive overview of the Christmas retail occasion ahead of the event, analysing consumers' intentions for spending.
The proportion of consumers that have already bought so far is down across all categories compared to 2022.
Gifting options such as gift vouchers and food & drink, are likely to be purchased later in the buying journey for Christmas.
- Understand why consumers are delaying or bringing forward their spend this year to entice shoppers to spend.
- Use our in-depth analysis of the leading retailers for Christmas to understand how to appeal shoppers and increase market share.
Key Highlights
Seasonal food & drink is trailing behind in 2023, driven by the milder weather.The proportion of consumers that have already bought so far is down across all categories compared to 2022.
Gifting options such as gift vouchers and food & drink, are likely to be purchased later in the buying journey for Christmas.
Reasons to Buy
- Understand how consumers attitudes and shopping behaviours have changed to adapt to the cost-of-living crisis this year- Understand why consumers are delaying or bringing forward their spend this year to entice shoppers to spend.
- Use our in-depth analysis of the leading retailers for Christmas to understand how to appeal shoppers and increase market share.
Table of Contents
- CHRISTMAS
- Buying dynamics
- Shopping timing
- Christmas spending
- Channel usage
- Retailer selection
- Discount days
- Jewellery
- Decorating
- Methodology
- Technical details: consumer survey work
List of Figures
- A comparison of 'intention to buy' and 'already bought', across categories, 2023
- Categories consumers intend to purchase or have already purchased for Christmas, 2020,2021, 2022 & 2023
- A comparison of 'intention to buy' and 'already bought', across gifting categories, 2023
- Reasons consumers have bought forward or are planning to bring forward Christmas spending this year, 2023
- Reasons consumers have delayed or are planning to delay their Christmas spending this year, 2023
- Proportion of consumers planning to delay purchases, bring forward purchases or neither, 2023
- Proportion of consumers planning to delay purchases, bring forward purchases or neither, by age, 2023
- Proportion of consumers who have started or intend to start their Christmas shoping in different months, 2023
- Proportion of consumers who have started or itnend to start their Christmas shoping in different months, 2020, 2021, 2022 & 2023
- How much of consumers’ Christmas budgets has been spent so far this year, 2023
- How consumers intend to split their Christmas budget across different categories, 2023
- How consumers intend to split their Christmas budget across different categories, 2021, 2022 & 2023
- Proportion of consumers comparing their budget for gifts this year to last year, 2023
- Proportion of consumers who are prioriting and cutting back on different categories for Christmas, 2023
- Average budget per person for Christmas, 2023
- Proportion of consumers who do not have a budget per person for Christmas, by age, 2023
- Instore and online channel usage for purchasing Christmas food shopping, 2022 & 2023
- Online channel usage for purchasing Christmas food by age, 2022 & 2023
- Instore and online channel usage for purchasing Christmas food shopping in 2023, by age
- Which retailers consumers have spent the most money with so far this year, 2020, 2021, 2022 & 2023
- Whether consumers plan to purchase Christmas gifts during the Black Friday sales period, 2020, 2021, 2022 & 2023
- Consumers planning to purchase Christmas gifts during the Black Friday sales period, by age, 2023
- Agreement and disagreement with statements about Christmas decorating, 2023
- Agreement and disagreement with statements about Christmas, 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Tesco
- ASDA
- Sainsbury's
- Argos
- Marks & Spencer
- B&M
- Boots
- TK Maxx
- Home Bargains
