The publisher's Country Profile report on the make-up sector in Sweden provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.
The Swedish make-up sector is led by the eye make-up category in value and volume terms in 2021 and is also forecast to register the fastest value growth during 2021-2026. Department stores is the leading channel in distribution of make-up products in the country. L'Oreal S.A.,Invima Ab, and The Estee Lauder companies Inc are the top three companies in the Swedish make-up sector.
What else is contained?
The Swedish make-up sector is led by the eye make-up category in value and volume terms in 2021 and is also forecast to register the fastest value growth during 2021-2026. Department stores is the leading channel in distribution of make-up products in the country. L'Oreal S.A.,Invima Ab, and The Estee Lauder companies Inc are the top three companies in the Swedish make-up sector.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2016-2026
- Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up, nail make-up with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
- Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021
- Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores', variety stores & general merchandise retailers, e-retailers other general retailers
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, and rigid metal; pack type for: specialty container, tube, bottle, jar, tub, aerosol, bag/sachet, and other pack types, closure type for: flip/snap top, dispenser, screw top, cap, prize off and other closure types, primary outer types for: carton - folding, blister pack, bag, sleeve, shrink wrap, and other primary outer types
Scope
- The per capita consumption and expenditure of make-up in Sweden was higher than the global and the regional level in 2021
- Department stores was the leading distribution channel in the Sweden make-up sector,
- Eye make was the largest category in value and volume terms
- Eye make-up also recorded highest volume sales across leading cities in South Africa
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends
Table of Contents
- Report Scope
- Executive Summary
Part 1: Market Environment
Part 2: Sector Deep Dive
Part 3: Category Deep Dive
Part 4: Distribution Analysis
Part 5: Competitive Environment
Part 6: Packaging Analysis
Part 7: City Deep Dive
Part 8: Consumergraphics
Part 9: Macroeconomic Analysis
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- L'Oreal S.A.
- Invima Ab
- The Estee Lauder Companies Inc.
- Natura &Co
- Make Up Store AB
- Mary Kay, Inc.
- LVMH Moet Hennessy - Louis Vuitton
- Lumene Group
- Revlon, Inc.
- Shiseido Company, Limited