Electric Vehicle Owners Show a Higher Level of Interest in Health, Wellness, and Well-being Features
The COVID-19 pandemic has placed a greater emphasis on a safe environment and exacerbated the need for more convenience in daily activities. The automotive industry has aligned itself with this trend, focusing on solutions and systems that enhance the safety and comfort of drivers and passengers.
This study aims to support automakers and allied industry players with robust, data-backed recommendations on the ideal use cases, packages, and pricing for implementing health, wellness, and well-being (HWW) features. The study provides customer analysis by vehicle segment type across Europe and by user interest and preference in features such as air quality control, driver drowsiness detection, adaptive cruise control, seat positioning, and cabin filtration. Data was collected using a panel-based survey in Europe.
A total of 1,801 decision-makers or key influencers in the connected car services space were surveyed to obtain the results. The research applies data weighting to account for the overrepresentation or underrepresentation of specific vehicle segments or gender groups in the sample. This ensures that the overall results reflect the market segment structure.
